Thu.Nov 15, 2018

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Data Protection Vendors Are Emerging From The Stone Age

Forrester eCommerce

A little over a year and a half ago, I completed an evaluation of data resiliency vendors, published as “The Forrester Wave™: Data Resiliency Solutions, Q3 2017.” I gleaned many insights from the assessment process as I spoke with vendors about their offerings and road map and with end users about their successes and challenges.

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HubSpot CRM Review - Pros, Cons & Testimonials

Groove

HubSpot CRM is free, intuitive and includes almost everything a sales team needs to organize leads, keep track of their movements and nurture them. It's quick to learn and contains all basic CRM necessities without being overly complex. As a Diamond HubSpot Partner Agency and team of avid HubSpot CRM users, we assembled our honest review of the tool and how it can help businesses organized their sales processes.

Books 218
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The Shifting Map Of US Tech Talent Offers New Opportunities For Talent-Hungry CIOs

Forrester eCommerce

The US tech economy is starting to spread from major cities on the East and West Coasts to inland metro areas. This is great news for American cities, employers, and tech workers. Inland urban centers that were once considered flyover cities are now bustling with tech startups and incubators, as well as the tech workforces […].

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Your Holiday Ad Campaigns Are Ready. But Is Your Ecommerce Website Optimized?

Optimizely

As every online marketer knows, the cost of paid customer acquisition has been on an upward trajectory for years. With less inventory available on social media and more demand for eyeballs comes higher prices — and therefore less of a guaranteed return on investment. And as every B2C marketer knows, ad expenses skyrocket during the holidays, making the stakes higher than ever.

eCommerce 186
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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A Tantalizing Sequel to Web CMS is Coming Soon

Forrester eCommerce

After months of research, I am excited to publish our evaluation of the Web CMS market (Forecast, NowTech, and Wave). Thank you to all the folks who worked so hard to make this happen! I firmly believe enterprise customers need these solutions to be their partner and platform to build, deliver, and optimize amazing experiences on channels like web and mobile.

Mobile 344
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Video marketing

Fastr

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags.

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YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business

SellBrite

Looking to find new customers for your e-commerce store? Your ticket to success might be in a medium you haven’t tried yet—YouTube. YouTube may sound intimidating. Don’t videos take a long time to create? Don’t you need expensive equipment? What if you’re not good on camera? But today, you’ll learn exactly how to create a YouTube marketing campaign that works.

eCommerce 111
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The Zero Trust X Wave – Truth

Forrester eCommerce

We just wrapped up 5 months of in depth research focused in providing some clarity into what technologies from which vendors actually enable Zero Trust, not just talk about it. It didn’t take long to discern who among the vendor community really embraced the strategic benefits of Zero Trust, and who seemed to just want […].

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Pure-play e-commerce’s scaling woes continue

Steve Dennis

Just a couple of years ago the conventional wisdom was that e-commerce was going to wreak havoc with every aspect of physical retail. This “e-commerce will eat the world” hypothesis continues to drive the “retail apocalypse” nonsense. It has even caused some normally level-headed analysts (and some maybe not so much) to suggest that brick & mortar stores will cease to exist within 10 – 20 years.

eCommerce 107
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3 Smart Tips for Emerging Brands to Build an Online Presence

Wiser

As the holiday shopping season fast approaches, the uptick in excited consumers ready to spend will create plenty of opportunities for emerging brands. . There’s Black Friday, Small Business Saturday, and Cyber Monday. Each day—and every other between now and the end of the holiday season—are chances for emerging brands to capture shoppers’ attention.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Successful Ecommerce Business Models: Which One Is Right for You

FastSpring

Who is your target market: individuals or businesses? If you can’t answer that question instantly, a lack of focus could be hindering your success. Let’s look at common ecommerce business models, so you can see which is best for your business. As a business, you have three basic selling models to choose from. They’re based around the buyer you’re trying to reach.

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6 positive impacts of becoming an in-house manufacturer

TradeGecko

You’ve learned the basics of product manufacturing , successfully crowdfunded your project , and developed a Bill of Materials. Now it’s time to start thinking about who will manufacture your product.

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Is Your Data Fast Enough for Ecommerce? | At the Whiteboard

Salsify

Already have a system to manage your data? Using your current PIM or ERP system can be great for managing static product information, such as materials, shipping, and logistics data. This “slow data” is the type of information that doesn’t change after product development and is critical to get correct. But the management process for much of your market facing data required for the digital shelf requires a different level of flexibility.

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6 positive impacts of becoming an in-house manufacturer

TradeGecko

You’ve learned the basics of product manufacturing , successfully crowdfunded your project , and developed a Bill of Materials. Now it’s time to start thinking about who will manufacture your product.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The True Story of the Relationship Between Omnichannel and Unplanned Purchases

OrderDynamics

The True Story of the Relationship Between Omnichannel and Unplanned Purchases. Who is pregnant? Who is divorcing? Who had not one but two alien sightings and is now a psychic for dogs? Long before the internet and the endless social media feeds, there were tabloids along the checkout aisle to answer all of these big questions for us. These fantastical tales of fiction entertained us while we waited to pay for our shopping.

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Pinterest Holiday Advertising [2018 Guide]

CPC Strategy

In the event you are still trying to figure out which products shoppers are craving this holiday season (and where you should be. > Read More. The post Pinterest Holiday Advertising [2018 Guide] appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Boscov’s Wins Gold in Retail TouchPoints 2018 Store Operations Superstar Awards

Kibo

At Kibo, we pride ourselves in working with each and every customer to […]. The post Boscov’s Wins Gold in Retail TouchPoints 2018 Store Operations Superstar Awards appeared first on The Omni Channel.

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Recommend

Dynamic Yield

A better product recommendation engine to predict customers’ next purchase Turn product recommendations into your competitive differentiator, with deep learning algorithms, powerful statistical engines, merchandising control, and cross-channel support. Get a demo Watch a platform demo A 2022 Gartner MQ Leader for the 5th consecutive year In its fifth-consecutive Magic Quadrant report on Personalization Engines […] The post Recommend appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Name Your Loyalty Program (and 5 Examples of Names Done Right)

Smile.io

Editor’s Note: This post was originally published in March 2016 and was updated for accuracy and comprehensiveness on November 15, 2018.

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Personalized Product Recommendations

Dynamic Yield

Personalize product recommendations at every turn Maximize customer satisfaction and revenue with journey-aware product recommendations across web, apps, and email Render results based on real-time dataProduct recommendations are always updated and instantly deployed to every user, leveraging their real-time purchase behavior, browsing history, and more.

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Get Integrated: 5 Ways Streamlined Payments Make All the Difference

iQmetrix

As I’m writing this post, over 90% of iQmetrix retailers have opted for an integrated payment system—and for good reason too. Integrated payments take your electronic transactions to a whole new level with automation, transparent reporting, and faster refund abilities.

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How Product Attributes Power the Omni-Channel Consumer Experience

ItemMaster

Consumers no longer shop by aisle or look for brands within distinct categories which puts pressure on Retailers and Manufacturers to serve up a more personalized experience—one that informs which products to buy based on their unique lifestyle or health preferences. The fuel that powers this new experience is ‘product attributes.’ Every product has a series of characteristics —attributes—that ensure that consumers can understand enough to make informed decisions while complying with FDA and US

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Calling All Photography Enthusiasts: Don’t Miss the 2018 Unsplash Awards

Weebly

If you want a successful website, you need eye-catching images. People are far more likely to share your content if it features great pictures. But where can you find stock photos, especially if you don't have a big budget and need royalty-free images? Enter Unsplash. Unsplash is where you can find beautiful, free photos. Gifted by the world’s most generous community of photographers.

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The Power of Attribution for Millennial Beauty Sales

ItemMaster

The vegan food movement, which has realized 600% growth between 2014-2017[v] has found life in the beauty industry as millennials strive to unify their values across all aspects of life. Brands are being pushed to find efficient, sustainable and harmless substitutes that still provide efficacy. These substitutes equal attributes, these attributes are what constitutes these products being found among a sea of cosmetic and beauty items.

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Best Practices and Expert Tips for Holiday Season Customer Service

Payoneer

Editor’s note: This is a guest post by Gerard Adlum, Content Marketing Manager at eDesk by xSellco. While the rest of the world is winding down from mid-October through to January, those of us in eCommerce are only getting started! An excellent 4th quarter can transform a slow year into a great one. However, making the most of the extra online activity is only possible if you have the right processes and procedures in place to deal with the influx of traffic.

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Do I really have to lose my “head” to replatform my commerce solution?

GetElastic

If you want to stay competitive, the answer is yes. Replatforming any technology solution is never an easy undertaking – humans by nature are opposed to any kind of change, especially one that could cause major disruptions. Therefore, discussing the notion of replatforming your commerce solution is usually brought on with some protest. However, there is a customer-centric commerce platform revolution unfolding and it’s all powered by APIs.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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5 Mistakes Which Can Kill Your Product Page SEO

Lemonstand

It is very frustrating when the products you are selling do not rank, or you experience fluctuations in your product page SEO rankings and overall traffic to your product pages. Many online merchants think that as soon as they list products on their eCommerce site, their organic search traffic will start to grow. But this is very different from the reality of getting organic rankings for your products.

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