Wed.Nov 29, 2017

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7 Trials and Tribulations Of Email Outreach

Kissmetrics

It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what some experts might have us believe. An old-fashioned email campaign can seem like the loneliest method of promotion available in the 21st Century.

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‘Tis The Season For Gift Giving…But Will Experiences Win Out In The Long Run?

RTP blog

Nearly seven in 10 Americans (69%) said they would skip exchanging gifts this holiday season if their friends and family agreed to it, according to a new survey conducted by Harris Poll on behalf of SunTrust Banks. At a time when many young shoppers seek out experiences over physical gifts, it’s likely that retailers will need to rethink their holiday strategies as these generations gain more buying power.

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188: How To Run A 7 Figure Ecommerce Business As A Digital Nomad With Greg Mercer

My Wife Quit Her Job

Today I’m happy to have Greg Mercer back on the show for the second time. If you’ve never heard of Greg, he’s the founder and owner of JungleScout. In addition, Greg makes a killing selling on Amazon. Last time I interviewed him, he was doing 400K per month. Who knows how much he makes now? Anyway, I’ve known the guy for quite a while now and he’s spoken at my conference, Sellers Summit, multiple times.

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The price of waiting

Steve Dennis

It’s typically not difficult to calculate the cost of starting something, of moving ahead, of taking the plunge. Perhaps it’s a new IT project or a marketing test. Possibly it’s a decision to try a pilot concept or invest in a promising technology. Or maybe we’re considering taking the next big step in a hopeful personal relationship.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Pricing According to Buying Cycle for a Diverse Assortment

Wiser

As a retailer with a wide range of products, the consumer buying cycle varies based on the product type, cost, brand, and more. This path to purchase is completely within your control when all of these factors are taken into account and weighed accordingly. Owning this process puts you in a favorable position to be able to increase sales. . Two Extremes of the Consumer Buying Cycle .

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6 E-commerce Merchant Account Questions to Ask, Right Now

FastSpring

You’ve just created a great app, independent game, or digital download. Or maybe you’re launching a new SaaS service and you can’t wait for your first wave of clients. Congratulations! Now comes the hard part—choosing your e-commerce merchant solution.

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Are you still selling on eBay, Amazon the Rookie-Way?

ChannelSale

The journey from being a beginner to pro online seller isn’t easy. And no amount of “hacks” can shorten this tedious distance. However, covering it isn’t impossible either. With the right set of actions and executions, you can fuel your speed and get to that higher level rather swiftly. The first step to fuel your speed is to get yourself away from that ‘rookie phase’ and inch closer to where pros abode—meaning, get rid of ways that rookie merchants follow.

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8 Essential Books For Every eCommerce Professional

Dynamic Yield

Dynamic Yield presents the core curriculum for any professional in the business of creating better experiences for shoppers online. The post 8 Essential Books For Every eCommerce Professional appeared first on Dynamic Yield.

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EBay Amazon Software: An Expense or Investment?

ChannelSale

The new online merchants are often limited in their budget. So, they are always in lookout for ways to cut back on their expenditure. However, their decisions don’t always prove to be efficient. In fact, many a times, their intuitive and ill-informed decisions fail, failing their sales and returns. The biggest obstacle for these vendors is identifying the difference between an expense and investment, the line between which has been very thin.

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10 Wireless Retail Experts you Need to Follow

iQmetrix

It’s almost impossible to keep up with the ever-changing wireless retail environment. New trends are popping up every day and, with that, comes new buzzwords and terminology you must understand to succeed as a retailer. We have written articles like this before and this time we wanted to shift the focus and highlight some of the key players in wireless.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Be a Pro eBay Seller?

ChannelSale

There have been many eBay millionaires over the course. However, this should not be mistaken that this path is any easier. If anything, while you may have heard many eBay success stories, there exists just as many tales of failures. And if you’re a seller who isn’t adaptive to efficient practices and better strategies, it’s very likely that yours could be one of these failure tales.

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We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found

SellBrite

55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite. Mega marketplaces, like Amazon, may offer high visibility, but other online selling platforms offer equally important advantages. A smaller marketplace, like Walmart, has less competition, making it an easier space for sellers to attract buyers.

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The Black Friday Hangover

Store Growers

Icon by Noun Project. Black Friday, Cyber Monday and all the days around it were a HUGE success. The biggest and baddest online retail day ever seen! More traffic in a single day than in a normal year. Triple digit revenue growth! Retailers put out statements and press releases. Ecommerce platforms discuss gross merchandise volume. Vendors talk about their massive impact on transactions.

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How food & beverage brands are owning win-back emails

Klaviyo

This is a part of an ongoing series on the best practices for ecommerce brands by industry. Move over one-size-fits-all marketing advice. If you run a food and beverage brand learning from umbrella marketing, advice that isn’t industry specific can really only get you so far. That’s why one of our marketing analytics pros recently decided to take a look at thousands of accounts to see what was working well for ecommerce stores by their respective industry.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Uncomplicate Your Product Content Strategy in 4 Easy Steps

Profitero

Product page content can seem difficult. You sell, perhaps, thousands of items, across multiple categories, across all your retail partners. With the limited resources and budget you have, how can you possibly make all that product content visually and textually perfect? The simple answer is: You can’t. While having brand consistent content is ideal, it’s just not practical for most brands.

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Customer Lifecycle Optimization Is an Opportunity for Almost Every Brand — Here’s How to Get Started

Sailthru

Customer lifecycle optimization sounds fancy. It’s not. It centers on a concept every marketer is already familiar with: reaching the right customer with the right message at the right time. Our recently-released Personalization Index , which ranks the personalization efforts of 100 well-known retail brands, found that across brands, lifecycle optimization remains a huge untapped opportunity.

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How to Improve ROI with Product Experience – Product Information Management for eCommerce

Demac Media

To convert prospects into buyers and expand market presence and online revenue, product information needs to be high quality, complete, and always available. Today, customers expect to access the right information needed to make an informed buying decision. As a result, the amount of product information required to sell through digital channels is becoming more complex and difficult to manage, especially when using spreadsheets which are still common today.

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Missing the $50 Billion Popup Store Market?

OrderDynamics

Missing the $50 Billion Popup Store Market? Are you using popup stores, yet? If you aren’t you need to start thinking about it, fast. It is a $50 Billion market. You definitely don’t want to miss out on it. Not only does it extend your reach and brand exposure, but it also does so cost effectively. A popup store helps you contain costs and extend your brand.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.