Forrester eCommerce

JULY 23, 2018

(Forrester clients, read full report “Give Your Brand A Voice — Literally” here) Voice is marketing’s most significant paradigm shift this decade —one that has far-reaching implications for how brands engage customers and prospects. Read Forrester’s latest report on Voice to learn why voice will flourish, what that means for your brand, and how to […].

Customer 240

Customer Customer Experience B2C Marketing 240

Ecommerce Platforms

JULY 23, 2018

This ActiveCampaign review assesses its features, pricing, and the overall functionalities that would fundamentally be relevant to your business. It’s cheap. And most importantly, super effective. Welcome to the world of email marketing. If you’ve used this channel long enough, you probably recognize its sheer power at generating leads. As a matter of fact, 80% of retail business owners agree that email marketing is their principal customer retention driver.

Marketing 112

Marketing Social Media Customer Retention Live Chat 112

TradeGecko

JULY 23, 2018

The impact of millennial buyers is one of the greatest drivers of change in the retail industry. And their digital-first attitude is influencing the buying habits of other demographics, too.

Retail 76

Retail Other eCommerce 76

Rishi Rawat

JULY 23, 2018

If you have an asset that strongly influences conversions but isn’t seen by enough people then make it more visible. This is usually the case with video content. Video on your site likely definitely converts really well but is seen by a disappointingly low percentage of visitors. Bellroy.com has solved this problem. I’ve seen plenty of product pages that also show a product video.

Definition 70

Definition Article 70

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Steve Dennis

JULY 23, 2018

For the last five years or so much of retail has been obsessed with becoming “omni-channel.” As I pointed out in a Forbes piece last year , this ambition sounds good, but is often ill-defined and poorly focused. The point is not to be everywhere, but to eliminate friction and be remarkable and relevant in the places along the customer journey where it really matters.

Multi-channel 68

Multi-channel eCommerce Retail Channel 68

Sailthru

JULY 23, 2018

Nathan Latka describes himself as a different kind of entrepreneur , one who eschews “rah rah positivity” and dives right into the data. A recent guest on his Top Entrepreneurs Podcast, Sailthru CEO Neil Lustig had the opportunity to tell the world how much we’ve grown over the past 10 years. Sailthru was founded in 2008 as a way to engage with consumers by connecting with them as human beings, rather than marketing segments.

Presentation 60

Presentation Consumer Marketing Customer 60

Retalon

JULY 23, 2018

Spendsetters represent a third of all shoppers, and 52% of millennials. Unlike millennials though, the term Spendsetter isn’t age-specific, rather it reflects lifestyles and shopping habits. Spendsetters are early adopters, rather than change resistors. They embrace, and sometimes demand, new solutions driven by emerging technology. Retailers simply cannot afford to ignore this growing 33% of the market.

Consumer 32

Consumer Automotive Payment Services Channel 32

Dynamic Yield

JULY 23, 2018

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield.

Fashion 28

Fashion eCommerce 28

iQmetrix

JULY 23, 2018

Privacy and cybersecurity are top of mind issues around the world right now. Consumers are worried about who has access to their personal data, companies are concerned about the financial and PR consequences of a data breach, and regulators are taking these issues more seriously than ever.

Retail 30

Retail Consumer Customer Experience Operations 30

ItemMaster

JULY 23, 2018

In a surprising and unexpected move, Walmart has announced a plan for online, 3D shopping. The virtual site will showcase the store’s homegoods section, allowing customers to search and view curated apartments decorated with 70 items from national brands (that Walmart offers, of course). The visual imagery is supposed to give online shoppers a full understanding of how their products will go together to create a stylized look for their homes — without ever having to leave said homes

Marketing 20

Marketing Definition Supplies Technology 20

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

BigCommerce

JULY 23, 2018

Ecommerce has matured in many important ways in the last decade. Compared to where we are now, ecommerce was still in its infancy when I founded Jasper PIM —a SaaS-based product information management (PIM) platform—in 2006. Commercial ecommerce platforms were really unsophisticated, so a lot of merchants were developing their own systems to solve their online shopping problems.

Technology 211

Technology Merchant Services eCommerce Platforms BigCommerce 211

ItemMaster

JULY 23, 2018

In a surprising and unexpected move, Walmart has announced a plan for online, 3D shopping. The virtual site will showcase the store’s homegoods section, allowing customers to search and view curated apartments decorated with 70 items from national brands (that Walmart offers, of course). The visual imagery is supposed to give online shoppers a full understanding of how their products will go together to create a stylized look for their homes — without ever having to leave said homes

Marketing 20

Marketing Definition Supplies Technology 20

RTP blog

JULY 23, 2018

By Varun Gudiseva, Tapad Imagine a world where every piece of technology around you is always used to help make your life easier. Your phone captures all your daily habits to forecast what time is the best for you to wake up to make the 9 am meeting while looking at the traffic between your home and office. Consumers are more than willing to share their data as long as it helps them simplify their life.

Consumer 150

Consumer Financial Services Technology Marketing 150

TradeGecko

JULY 23, 2018

Over the last 15 years we’ve been witness to a boom in the founding of companies creating innovative products from amazing companies like Away, Bonobos, Warby Parker… the list goes on. The barriers of entry to building a global commerce brand are coming down for several key reasons: Capital is more accessible with platforms like Indiegogo, CircleUp and Kickstarter.

Payment Services 114

Payment Services Multi-channel Supplies Shipping Costs 114

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS