eBay UK has announced the opening of its first-ever Swap ‘Em Out pop-up store, set to open its doors in London’s Soho on Saturday, 25th March. This unique store will offer an exciting opportunity for sneaker enthusiasts to swap their pre-loved and unworn pairs for a more coveted pair of higher value, or up to triple the value of their original sneakers.
In today’s tough economic times, eBay’s Swap ‘Em Out store is a welcome solution for sneakerheads, helping to ensure that sneakers stay within the community and continue their life cycle. The store will offer a variety of sought-after models across brands, including a “Top Swap” collection featuring rare and hyped silhouettes of high value, such as Nike x Off White Jordan 1 “Euro,” Nike Jordan 4 Kaws, and Salomon XT-6 Adv Dover Street Market Silver.
To make the experience even more special, attendees will also have access to a sneaker cleaning service provided by Sneakers ER and an authentication hub, where sneakers will be checked by expert authenticators offering the eBay Authenticity Guarantee program in real life to sneakers over £100, ensuring complete satisfaction and protection for shoppers. And for those lucky enough to attend, there will be an exclusive Swap ‘Em Out afterparty featuring live DJ sets, prizes, and entertainment.
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Wahaaj Shabbir, Sneaker Category Manager at eBay UK, said, “Swapping has always been intrinsic to us sneakerheads. We’re all about getting sneakers back on feet and hope that by encouraging people to swap and sell, we’ll keep sneakers flowing to people who truly love them.”
In addition to the Swap ‘Em Out pop-up store, those unable to attend will still have the opportunity to purchase new-to-them sneakers from the Swap ‘Em Out edit, featuring shoes that have been authenticated and cleaned by eBay, with funds raised going towards supporting the DEC Turkey and Syria Earthquake Appeal.
eBay’s Swap ‘Em Out store is another exciting example of how businesses are adapting to meet the needs of the sustainability movement, by promoting circular economy principles and reducing waste. By facilitating sneaker swapping, eBay is helping to ensure that these highly sought-after items continue to bring joy and excitement to the community, while also reducing their environmental impact.
eBay UK Sneaker Swap ‘Em Out Pop-Up – When and Where
Opening in the heart of Soho, London on Saturday 25th March, the Swap ‘Em Out pop-up shop will be a ticketed event, with sneakerheads across the country able to apply HERE.
Location: 59 Greek Street, Soho, London, W1D 3DZ
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