As Cannabis Goes Mainstream, Opportunity Grows for Traditional Retailers
Retail TouchPoints
OCTOBER 1, 2022
Cannabis is in growth mode: the industry posted sales between $24.5 and $27 billion in 2021 and reached an estimated 11,800 retailers in 2022, according to data from the MJBiz Factbook. A Gallup poll found that 68% of Americans believe marijuana should be legal and 16% of adults aged 26 and over used cannabis in the past year, making the trajectory clear —traditional retailers, take note.
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