Mon.Jun 10, 2019

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Salesforce buys Tableau to actualize data-driven engagement

Forrester eCommerce

Salesforce announced today its’ intent to acquire Tableau Software. This move adds a robust data visualization and insights solution to their customer engagement portfolio. Unlike other acquisitions, Tableau will operate under its own brand post acquisition. Tableau Software offers an enterprise BI solution to access, combine and cleanse data from disparate sources.

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Is NPS Still The Chief Indicator Of Customer Sentiment?

RTP blog

By Shreesha Ramdas, Strikedeck NPS And Its Relevance Today’s retail world is beset with massive change, and standard sales principles are constantly under challenge. At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one.

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Chase Closes Finn: Lessons For Other Digital Banks

Forrester eCommerce

On June 6, JPMorgan Chase announced it would be closing its digital-only bank Finn, a little under a year after it was launched. Digital banking is a tough business, and we’ve seen far more examples of failures than successes over the past two decades. The closure of Finn does bring up some important lessons for […].

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Stripe vs PayPal – The Best Payment Processor For Your Business

My Wife Quit Her Job

Deciding what payment processor to use is one of the most important decisions you’ll make with your online business. Customers must be able to conveniently pay online and trust that their credit card information will be handled securely. Right now, two of the most popular options are Stripe and PayPal. And this article will teach what you need to know about using Stripe Vs Paypal for your business.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Forrester’s Take On Salesforce’s Acquisition Of Tableau: What It Means For Customers

Forrester eCommerce

Salesforce’s acquisition of Tableau is no big surprise. Despite the massive price tag, it fits perfectly with the SaaS giant’s ambition to be come an insights-rich platform for all things customer. Watch this video to hear our take on what it means for customers. (I realize this video looks like it was shot from inside […].

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Why API-first commerce grows business faster

GetElastic

Application programming interface (API), comprises an array of tools and protocols that connect one software to another; and there are currently more than 20,000 APIs running and supporting everyday functions. Regardless of whether you operate on the Wall Street market or provide non-profit services, organizations of all types have realized that building a user-friendly interface is not enough.

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ShipBob Review: The Ultimate Order Fulfillment Solution?

Ecommerce Platforms

Are you starting an online business from scratch and aren’t sure where to start with the shipping process, or are you an established company in need of a more scalable shipping solution? Consider ShipBob, a fulfillment company that helps you streamline e-commerce shipping, from inventory storage and distribution to fast delivery and returns. ShipBob consistently delivers next-day and 2-day shipping options to leading Shopify Plus, Shopify, BigCommerce, Magento, and WooCommerce brands.

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Building Connected Experiences Starts with IoT’s 3 Core Business Scenarios

Forrester eCommerce

Clients often ask us – how does IoT or smart home technology affect my market and company? Arielle, Annalise and I worked with a health insurer who asked us that question. That client work led to a new report, “Build A Connected Health Experience With Smart Home And Devices”. We started by reviewing how the […].

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8 Low-Key Ways Ecommerce Brands are Using Competitor Insights to Spy on You

SellBrite

If you’ve every watched a sports movie, then you’re familiar with the scene where the underdog team watches video of the competition and freaks out a little because of how good they are. A seasoned coach might point out vulnerabilities in the competition, but by the end of the movie, the underdog team defeats the reigning champs and comes out on top.

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BI vendor landscape is going through significant changes – what can you do to protect your investments?

Forrester eCommerce

The Business Intelligence (BI) market is going through a round of significant consolidation. Earlier this month Sisense acquired Periscope Data, last week Google announced its intention to acquired Looker, and today Salesforce announced the intention to acquired Tableau Software. A smaller company, LogiAnalytics has also been on an acquisition spree, acquiring Zoomdata today and Jinfonet […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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6 Customer Service Helpdesks for Ecommerce Stores: How Do They Compare?

A Better Lemonade Stand

Looking for the perfect customer service helpdesk to help you communicate with your audience? See how these 6 helpdesks compare. The post 6 Customer Service Helpdesks for Ecommerce Stores: How Do They Compare? appeared first on A Better Lemonade Stand.

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The Key to Personalized Marketing: Using A Connected Solution

Sailthru

Three years ago, researchers from Stanford and the University of Chicago teamed up with a test prep software company, sending out 68,000 emails to accounting students for an experiment. Half the emails had generic subject lines; the others included students’ first names. The latter group had 20% higher open rates , just from personalized subject lines, the easiest, lowest-hanging fruit in the realm of personalized marketing.

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Top 5 Current & Future Amazon Advertising Trends

ROI Revolution

Amazon advertising allows business owners to sell products through various ad types, including display ads , video ads , and custom ads , as well as Sponsored Products and Sponsored Brands. Taking advantage of the services offered by Amazon’s disruptive business model can be a crucial step toward your business’ success. But with Amazon serving over 310 million customers worldwide and ranking as the top place where consumers start online product searches ( yes, even higher than Google ), changes

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Tips From the Experts: Designing the Best Email Templates

Bronto

When crafting an email, it’s tempting to jump right into the fun stuff like engaging copy, eye-catching graphics, and a catchy subject line. But before you tackle any of that, The post Tips From the Experts: Designing the Best Email Templates appeared first on Bronto Blog.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Shopify vs Squarespace. Compare eCommerce Features, Pricing, Pros & Cons

TradeGecko

How does Squarespace compare with Shopify as an eCommerce platform? As a small business owner, you have enough headaches to contend with. What you need is an eCommerce sales platform that is not only reliable but also tailored to yours and your customers’ needs. But how do you decide which eCommerce platform fits this bill? That’s why we’ve gone out and done the hard part for you.

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Press Release: New Ecomdash Partnership with Deliverr Helps Retailers Meet Today’s Shipping Expectations

ecomdash

CHARLOTTE, N.C., June 10, 2019 (GLOBE NEWSWIRE) – Ecomdash, a full-cycle ecommerce inventory management platform, announced today their integration with Deliverr, a third-party fulfillment company. This new partnership offers a much more affordable multichannel fulfillment option for online retailers. Founded in 2017, Deliverr offers ecommerce businesses a cost-effective solution for meeting consumers’ seemingly impossible shipping expectations.

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Why is LinkedIn Acquiring Drawbridge?

Liveintent

LinkedIn recently announced – well, maybe not “announced”… more “quietly whispered to some close friends” – that it has reached an agreement to acquire Drawbridge, a company that uses probabilistic modeling to help brands supplement or build their own cross-device identity graphs. Will this acquisition help LinkedIn capture any significant market share?

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How an Instagram CRO Experiment Lifted Sales by Double Digits for One eCommerce Website

Inflow Insights

We know from working with hundreds of eCommerce brands that they are always looking for the best ways to utilize user generated content (UGC). In this case study, we are sharing a few tests we ran for Mountain House — an eCommerce business that sells freeze-dried foods for hikers, hunters, and camping enthusiasts — showing how adding UGC in strategic places on an eCommerce site can increase the conversion rate.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib