Mon.Nov 19, 2018

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Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Replace that clunky warehouse with a modern appliance? Check. Enterprise data model? Of course! The dreaded data governance plan? Yup, but our discussion was about IBM’s […].

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8 Holiday SEO Tips to Maximize Cyber Monday and Black Friday Traffic

BigCommerce

SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales.

SEO 380
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LIFT Your Emerging Tech Efforts To The Next Level

Forrester eCommerce

Too many firms are heavily focused only on what their customers are looking for today. This makes sense if you are struggling to address these current, tactical needs. But if you are meeting these needs, your focus needs to shift to: Your customers’ needs evolution. Your customers’ ultimate objectives — beyond what they use you for. […].

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Amazon Scams And Dirty Tactics To Expect When You Sell On Amazon

My Wife Quit Her Job

Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers. What’s especially frustrating is that Amazon never takes corrective action unless they receive enough negative press coverage.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Forrester Wave™: Managed Security Services Providers (MSSPs), Europe, Q4 2018

Forrester eCommerce

I published my first Forrester Wave™ today, covering the managed security services provider (MSSP) market in Europe. The culmination of four months of hard work by not just us but all the vendors involved, this is to my knowledge our first analysis focused on the needs of the European market for MSSPs. Here are some […].

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Magento Competitors: An eCommerce Overview

Groove

Selecting the right eCommerce platform to use is key in building a business/brand online. It can be difficult deciding between the multitude of options available. Becoming a successful online retailer means understanding how eCommerce platforms work and how they can satisfy your business needs. Choosing the eCommerce platform that works well for your business it’s not a question of choosing between the bad and the good available options.

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Magento Competitors: An eCommerce Overview

Groove

Selecting the right eCommerce platform to use is key in building a business/brand online. It can be difficult deciding between the multitude of options available. Becoming a successful online retailer means understanding how eCommerce platforms work and how they can satisfy your business needs. Choosing the eCommerce platform that works well for your business it’s not a question of choosing between the bad and the good available options.

Magento 150
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Yaguara Review: All You Need to Know

Ecommerce Platforms

If you're at a stage with your e-commerce business where you need to expand- you're in the right place. We're going to explore a tool that'll help you do precisely that. So, with all that in mind, let's dive into this Yaguara review! Yaguara Review: Introduction. This software's only a few months old, but it was rigorously tested for months before its public launch.

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Dependency Upgrades: why commerce software engineers need a policy and process  

GetElastic

For most commerce software engineers, dependency management includes upgrades and best practice suggests upgrading dependencies proactively. In order to ensure a smooth process and one that is maintained properly, it is best to have a well-defined policy and process. Why you need a policy and   process   All software depends on other software to accomplish useful tasks.

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75 Print-on-Demand Product Ideas: Your Guide to Creating Every Type of Custom Product Possible

A Better Lemonade Stand

We’ve rounded up 75 print-on-demand product ideas that exist on the market right now, so entrepreneurs can stock their stores with them. The post 75 Print-on-Demand Product Ideas: Your Guide to Creating Every Type of Custom Product Possible appeared first on A Better Lemonade Stand.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Best Places to Sell Vintage Clothes Online

ecomdash

Selling vintage clothing is a booming business right now. In fact, it’s reported that resale grew 24 times faster than retail between 2017 and 2018. Additionally, the overall resale market is likely to reach $41 billion by 2022. If you’re considering trying the resale market, now is the time to do it – and vintage clothing is the way to go. Within the next decade, it’s expected that American closets will consist of at least 33% of used and vintage apparel.

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10 Not-So-Obvious Tips to Prepare Your eCommerce Site for the Holidays

ESW

The holidays can make or break a brand’s fiscal year. Despite the many challenges the holidays bring, executives understand just how crucial this time of year is for their businesses. LiveChat , a SaaS customer service company, puts some numbers to the busyness of the holiday season: eCommerce sites receive up to 120 percent more visits on high-traffic days like Black Friday and Cyber Monday, and throughout the holidays daily traffic is up 63 percent on average.

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10 Social Media Apps for Ecommerce Businesses

ecomdash

For ecommerce marketers, there are a number of social media apps available that can make your job easier. No matter where you are, you can get work done efficiently and effectively to keep customers engaged. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling. These are our top picks for apps you should use to simplify your work life. #1 – Facebook Pages Manager App.

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Jobs to Be Done (JTBD) + CRO

Rishi Rawat

I’ll never forget the first time I understood the connection between site visitor data and conversion optimization (CRO). That was 11 years ago. On November 15th, 2018 life took another turn. I attended a 2-day workshop by Bob Moesta for Jobs to Be Done (JTBD). Jobs thinking isn’t exactly new. I read Clayton Christensen’s book The Innovator’s Dilemma in 2005.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Unboxing: a massive opportunity to increase customer engagement

TradeGecko

If you go to YouTube and type in ‘unboxing’ your search results will be flooded with videos of people opening everything from cosmetics to Kinder Surprise eggs, all accompanied by their running commentary. Related searches include ‘mass unboxings’ and even ‘retro unboxings’ which are as bizarre as they are fascinating.

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How to Be Successful This Small Business Saturday

FastSpring

Time with loved ones and turkey feasts aren’t the only things we have to look forward to this November. It’s also a big shopping event. And it seems like every year the holiday shopping frenzy creeps one week earlier. While we’re all familiar with big shopping blockbusters like Black Friday and Cyber Monday, and even Singles’ Day , there’s yet another shopping holiday that doesn’t get as much love as the other three.

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How This Print & Design Brand Leverages SEO To Boost B2B Marketing

CPC Strategy

You might be forgiven if you mistook Nonstop Signs as an ordinary local graphic design and print company. One visit to their website, however, and. > Read More. The post How This Print & Design Brand Leverages SEO To Boost B2B Marketing appeared first on Retail Performance Marketing Blog - CPC Strategy.

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How to make the Switch to Conversational Sales and increase your Conversion Rate

Whisbi

More and more customers are moving to online channels when in search for a new telecom provider. Latest movements show it is no longer enough to show products in a catalog-style and transfer customer requests to inbound calls. It’s time for a change! Sales is a two-way conversation. Customers want to be able to contact the sales team on their terms – rather than waiting for somebody to come back to them after filling in the contact form.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What is Direct Marketing? A Primer For Brands

CPC Strategy

Direct marketing — also called direct response marketing — is a type of advertising in which businesses communicate directly with a select group. > Read More. The post What is Direct Marketing? A Primer For Brands appeared first on Retail Performance Marketing Blog - CPC Strategy.

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How to Connect Anonymous Google Analytics Data to Real PERQ Leads and CRM Sales Data

PERQ

The post How to Connect Anonymous Google Analytics Data to Real PERQ Leads and CRM Sales Data appeared first on PERQ.

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Did You Miss Singles Day? You Can Still Score Big With These 3 Chinese Holidays

ChannelAdvisor

Yes, Singles Day is big. Big enough to entice 40% of Chinese consumers to purchase products from international sellers. But if you didn’t act in time to get in on this year’s Singles Day action, take heart. There are still plenty of other opportunities to tap into the world’s largest e-commerce market while you wait for the big event to roll around again.

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Coach joins Burberry and Gucci in dropping fur products

Retalon

Coach has recently announced that the company will no longer be selling fur products for ethical reasons. The decision came after similar announcements from other fashion retail competitors such as Gucci, DKNY, Versace, Burberry and Columbia Sportswear. The decision to drop fur, or any other category/sub-category of product, isn’t an easy one for retailers, especially those in high-end fashion retailing.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Ship in Time! How to Optimize Your Shipping Deadlines for the Holidays

Weebly

Welcome to the holiday season for 2018 — is your eCommerce site ready for the influx of shoppers? If recent trends continue , people will log on and start shopping en masse on Thanksgiving Day, November 22, rather than wait until they get to work on Cyber Monday. But they won't stop then. Consider the last-minute shopper — make sure to communicate deadlines well with those customers, and long before deadlines loom.

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Coach joins Burberry and Gucci in dropping fur products

Retalon

Coach has recently announced that the company will no longer be selling fur products for ethical reasons. The decision came after similar announcements from other fashion retail competitors such as Gucci, DKNY, Versace, Burberry and Columbia Sportswear. The decision to drop fur, or any other category/sub-category of product, isn’t an easy one for retailers, especially those in high-end fashion retailing.

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Why is Inventory Tracking Important for All Repair Shops?

iQmetrix

Whether you’re one store repair shop or you have twenty locations, inventory tracking is important to your business. Why, you ask? Let me break it down for you.