Forrester eCommerce
JANUARY 16, 2019
We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. 1. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […].
Ecommerce Platforms
JANUARY 16, 2019
Email marketing is still the most effective way to connect with your customers. Social media and pay per click advertising are both essential parts of the equation, but they can often only go so far. After all, you're not building a community of loyal customers with advertisements on social media or Google. Email marketing is still the way to connect with and engage customers, both new and old.
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Forrester eCommerce
JANUARY 16, 2019
There are three things that matter in real estate: location, location, location. It is the real estate agent’s mantra and is largely believed to be the most important factor to consider when buying property. In the same vein, location has the power to affect your business: how it operates, total sales, which customers to target, […].
My Wife Quit Her Job
JANUARY 16, 2019
My wife just closed the books for 2018 and in this episode, I’m going to breakdown the highlights and lowlights of the year for BumblebeeLinens.com. What You’ll Learn. How to overcome bumps in the road. Amazon versus your own online store. What’s worked well this year. The one marketing platform that has been a home run. Other Resources And Books.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JANUARY 16, 2019
We’ve kicked off some new research, and we need your help. An important part of Forrester’s research process is gathering input from financial services companies, so we can advise our clients on the latest trends in the market. We’re currently fielding a survey for vendors, end users, and experts that will provide the key input […].
TradeGecko
JANUARY 16, 2019
With an estimated five million-plus marketplace sellers on Amazon, there’s no denying that the eCommerce giant has a firm grip on the online sales market. But with the introduction of Amazon’s Inventory Performance Index (IPI), is selling on Amazon beneficial for the average online business, or is it more trouble than it’s worth? Let’s take a look.
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CPC Strategy
JANUARY 16, 2019
As always, with a new year comes new trends in the world of retail and ecommerce. From innovative retail technologies to surprising new sales. > Read More. The post 10 Innovative Retail Trends to Watch in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
ecomdash
JANUARY 16, 2019
What’s in a word? An increase in conversions of between 14.79% and 161.66% , depending on the word. Microcopy refers to the standalone and often unassuming lines of text in web and app design: form field labels, button text, instructions, error and confirmation messages, etc. While this text often seems negligible, on a subconscious level it has a great impact on your user’s experience.
UpSellIt
JANUARY 16, 2019
In 2002, ecommerce consumers spent about $42 billion in the United States. For a brand new industry like e-retail, that figure seemed huge. Fast forward 16 years, and the numbers seem almost impossibly large. In 2018, online consumers spent over $500 billion. That’s higher than the total GDP of many countries. But in the midst of this boom, ecommerce has produced both winners and losers.
ROI Revolution
JANUARY 16, 2019
In line with Google’s continuing efforts toward creating a more automated platform, the new Smart Shopping initiative in Google Ads allows advertisers to connect a product feed to a campaign that finds audiences who are most likely to buy, wherever they might be. What Is Smart Shopping? Smart Shopping is essentially a Shopping campaign subtype that can be summarized as “Smart Display meets PLA Shopping.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Wiser
JANUARY 16, 2019
Few voices are as important—and loud—as consumers. They are, after all, the lifeblood of any brand or retailer. Nearly every decision you make affects your customers, from changes to your supply chain to front-of-store displays and promotions. Therefore, it’s a must that you fully understand what your shoppers are thinking. Their feedback can help you make the right decisions for your business and ensure that you’re growing and evolving in a sustainable, profitable way.
Frooition
JANUARY 16, 2019
What’s a Buyer Persona? A buyer persona is a description of your ideal customer. They are the person you choose your stock for, knowing they will want every item. You write product descriptions to answer their questions and use social media to share content you know they’ll enjoy. Even if you haven’t sold anything yet, this is the person you’re confident is just waiting to become a loyal customer for your brand.
Bronto
JANUARY 16, 2019
Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Variety 2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing. The post The Commerce Marketer: Best Moments of 2018, Presented Mullet-Style appeared first on Bronto Blog.
OrderDynamics
JANUARY 16, 2019
NRF 2019: Last Day Recap. In with a bang, and now it is done. Tired by pleased, we all have to get back to making 2019 a stellar year for retail. But, it is important to remember the highlights, the key trends, and the learnings. More important still, is applying those learnings to strengthening your business. Here are a few things we noticed as themes at, as a reflection on the NRF 2019 last day.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Dynamic Yield
JANUARY 16, 2019
Report benchmarks state of personalization maturity in iGaming from 2018-19. The post Personalization Maturity Assessment: iGaming appeared first on Dynamic Yield.
Etail Solutions
JANUARY 16, 2019
With a unique combination of hands-on approach and state-of-the-art machine learning, we help brands maximize their presence on the largest e-commerce platform on the planet. The post Amazon Vendor Central appeared first on Etail Solutions.
Dynamic Yield
JANUARY 16, 2019
Get to know Head of Partnerships, Charles Brun. The post Employee Spotlight: Charles Brun appeared first on Dynamic Yield.
Etail Solutions
JANUARY 16, 2019
We make Target our guests’ preferred shopping destination by delivering outstanding value, continuous innovation and an exceptional guest experience—consistently fulfilling our Expect More. Pay Less.® brand promise. The post Target appeared first on Etail Solutions.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Payoneer
JANUARY 16, 2019
Learn the ins and outs of selling on one of the leading e-commerce platforms. With more than 20 million customers spread out over 14 countries, Tophatter is an e-commerce powerhouse and one of the leading platforms for sellers looking to break into new markets. Tophatter auctions consistently have a high number of bidders, meaning products get plenty of exposure and sellers can accurately reach their target buyers.
Etail Solutions
JANUARY 16, 2019
Home Depot is a home improvement retailer. The Company sells an assortment of building materials, home improvement products, and lawn and garden products, and provides various services. The post Home Depot appeared first on Etail Solutions.
ChannelAdvisor
JANUARY 16, 2019
The new year is full swing, and with it comes new budgets, new planning and new projects. It’s time for a gut check: Have you thought of everything and optimized for new sales in 2019? Here are some quick recommendations to ensure you’re watching some of the key e-commerce trends as you enter a new year of selling. Call on Voice Commerce. One of the latest trends for online purchasing is voice commerce.
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