Fri.May 06, 2022

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Meeting the Demands of Today’s Data-Rich Retail Environment with Data Mesh

Retail TouchPoints

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment. However, even armed with this data, the continued impacts of the pandemic, uncertain global economic conditions and supply chain constraints are putting retail busin

Retail 290
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Google’s Latest Experiment: What The Future Of Notifications (Could) Look Like

Forrester eCommerce

Google’s latest experiment, Little Signals, experiments with delivering notifications using softer signals and provides insight into what the future of notifications could look like.

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Wayfair Names New CFO as it Navigates a Shrinking Customer Base

Retail TouchPoints

Wayfair has named Kate Gulliver to the role of CFO and Chief Administrative Officer, effective November 2022, following the retirement of current CFO Michael Fleisher. The retailer also reported disappointing Q1 2022 results, including a 13.9% year-over-year revenue drop and the loss of 23.4% of its active customers. Gulliver currently serves as VP, Chief People Officer at Wayfair.

Customer 281
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What is Klaviyo Segmentation and How Do I Use It?

Groove

Why Use Klaviyo Segmentation? Klaviyo segmentation enables merchants to group contacts into detailed segments based on each contact’s own properties or behaviors. This allows merchants to streamline email and SMS marketing efforts within their Klaviyo account by sending targeted messages to the right groups of people at precisely the right time. Without segmentation, merchants would be required to send mass emails to the majority of the contacts in their database.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Rihanna’s Savage x Fenty to Expand Brick-and-Mortar Reach with 6 More Stores

Retail TouchPoints

Just five months after the opening its first brick-and-mortar store in Las Vegas, size-inclusive lingerie brand Savage x Fenty is planning to more than double its physical footprint, from five locations to 11. The brand’s Las Vegas debut in January was quickly followed by four additional locations, in Los Angeles, Houston, Philadelphia and the Washington, D.C. metro area.

Games 259
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Adidas aims to fill the Nike gap at Foot Locker with expanded partnership

RetailDive

The new deal makes Foot Locker the "lead partner" for Adidas' basketball offerings and is expected to generate $2 billion in sales by 2025.

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The Weekly Closeout: Nike names VP of direct acceleration and Petco partners with Backcountry

RetailDive

Maggie Gauger is taking on the new role at Nike, while Petco collaborated with the specialty outdoors retailer to create an exclusive collection of pet gear.

Outdoor 98
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3 Digital Marketing Success Stories You Have to See

ChannelAdvisor

Sometimes, it’s easier to do something when you can visualize and emulate those who have gone before you. It’s the reason customer reviews are so important when consumers make a purchase. In the same way, success stories from companies similar to yours can help paint a picture of a solution when a web page just can’t. . That’s why we’ve compiled these three ChannelAdvisor Digital Marketing success stories.

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Summersalt taps 27 women for annual campaign targeting inclusivity

RetailDive

The DTC swimwear brand enlisted activists, entrepreneurs and other well-known women to front its “Every Body is a Summersalt Body” campaign.

Other 98
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Best Buy moves into new categories including outdoor furniture

RetailWire

Best Buy is adding beauty gadgets and outdoor furniture to its list of products for sale. The retailer is looking to move into categories including fitness/wellness and furniture to continue building on its growth achieved during the pandemic.

Outdoor 75
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Under Armour expects protracted supply chain challenges to temper sales

RetailDive

The sportswear brand has been strategically canceling orders as COVID-19 disrupts China and delays and capacity shortfalls persist.

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As the squeeze on spending tightens, can AI unlock retail success?

365 Retail

It goes without saying that recent macro-economic events and their disruptive forces have taken their toll on the retail sector. Certainly, the combined effects of supply chain disruption as a result of Brexit; the sharper growth in digital-purchasing patterns across all categories as a consequence of lockdowns; and a rising cost base with inflation running at a 30-year high exacerbated by geo-political tensions, will have far-reaching consequences for the industry.

Retail 59
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Google Channel Optimization for Shopify

Prisync

Numerous customers are searching for products on Google. This is a great opportunity for business.

Channel 76
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Best Website Hosting for Ecommerce: 11 Options for 2022

eCommerce CEO

If you’re planning on opening an online store, you’ll want to investigate ecommerce web hosts as part of your planning process. While hosted platforms like. Read more.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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3 Digital Marketing Success Stories You Have to See

ChannelAdvisor

Sometimes, it’s easier to do something when you can visualize and emulate those who have gone before you. It’s the reason customer reviews are so important when consumers make a purchase. In the same way, success stories from companies similar to yours can help paint a picture of a solution when a web page just can’t. . That’s why we’ve compiled these three ChannelAdvisor Digital Marketing success stories.

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Target announces c-suite appointments

RetailWire

Target’s chief marketer, Cara Sylvester, is adding a new responsibility to her role after being named the retailer’s chief guest experience officer. Ms. Sylvester will focus on customer personalization and driving more customers to Target’s stores and app. Brett Craig has been named as chief information officer from senior vice president of digital.

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International Girls in ICT Day: Technology Leaders Offer Their Thoughts

Digital Doughnut

International Girls in ICT Day 2022 was a day to reflect on how we can empower more young women to pursue careers in STEM and to highlight the great things that women have achieved in related industries. Below, top executives from global technology businesses share what the day means to them and how we can encourage more girls to enter the world of STEM.

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Ports expect traffic jam ahead of back-to-school and Christmas

RetailWire

U.S. ports are racing to unload cargo and move it out before China’s relaxation of its COVID-19 related lockdowns bring a surge of products heading westward. “I can’t say whether we will go back to a 100 ships queuing up to dock, but we really need to get the existing cargo out of the port and out of Southern California,” said Gene Seroka, executive director of the Port of Los Angeles.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Automotive Chips and Dips

Digital Doughnut

Automotive (micro) chips and (sales) dips: How the latest trends in marketing automation can help the automotive industry bounce back. Way back in the last millennium, as a fresh-faced graduate I wound up working for TUP Global, an innovative start-up, based North of London that created marketing reports for automotive franchises, long before it was cool, and long before it was easy.

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Shopify buys Deliverr for $2.1B to accelerate fulfillment network expansion

RetailDive

The planned acquisition is a new step in Shopify's bid to build an end-to-end logistics platform.

Shopify 52
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Foot Locker focuses on Adidas growth as Nike pulls back

RetailWire

Foot Locker is seeking to triple its sales of Adidas’ sneakers and other items over the next three years to help offset a reduction in the number of Nike items it carries.

Other 40
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What is Data Mesh?

Funnel.io

Data Mesh is a decentralized approach to data architecture that has recently increased in popularity. As opposed to being centralized, data ownership is handed to the domain or business function that understands the structure, purpose, and value of the data best. With this ownership comes the responsibility of each team to make sure that the data is clean, free of errors, and accessible.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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U.S. unemployment rate remains near 50-year low

RetailWire

Employers in the U.S. added 428,000 jobs, according to the Labor Department. The national unemployment rate remains at 3.6 percent, the lowest point since the start of the pandemic. “This has been an extraordinary jobs recovery, but this kind of growth can’t last forever, especially now that the unemployment level is as low as it is,” said Scott Anderson, chief economist for Bank of the West.

Banking 40
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How a Group of ‘Mom-Founders’ are Reimagining Parent-Focused Retailing

Retail TouchPoints

Urban concept store SHOWFIELDS is known for being a retail playground centered on innovation and experience, both in terms of the brands it showcases and the way they are presented. But this particular playground hadn’t previously done much to cater to one extremely innovation-hungry audience — parents. That has been remedied in SHOWFIELD NoHo’s latest curation, which includes a new section themed “The Future of Parenting.

Retail 275
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DoorDash reports big jump in order volume

RetailWire

DoorDash’s order volume increased 23 percent to 404 million in the first quarter. The delivery service said that it attracted more new customers in the first three months of the year than in any quarter over the past year.

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9 Must Have Free WordPress Plugins

Ecommerce Platforms

WordPress.org has been one of the most famous CMS platforms since its launch in 2003. Its success is primarily attributed to one thing: WordPress's unmatched flexibility. Its simple framework allows users to design and populate professional-looking websites and blogs quickly. That said, its true power lies in its extensive plugin directory. From here, you can choose from over 59,000 plugins to install and use.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Kohl’s and Walmart settle deceptive marketing suits

RetailWire

Kohl’s has agreed to pay $2.5 million and Walmart will pay $3 million to settle a U.S. Department of Justice suit claiming that the two companies deceptively marketed products made with bamboo that included other materials.

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Shopify to Acquire Deliverr in $2.1B Deal to Fortify Fulfillment Offerings

Retail TouchPoints

Shopify will acquire fulfillment solution provider Deliverr for $2.1 billion , the largest acquisition in Shopify’s history, as the retail industry continues to struggle with supply chain and last mile challenges. With the Deliverr acquisition and integration of its 6 River Systems ’ warehouse automation technology, the ecommerce platform plans to fortify its Shopify Fulfillment Network (SFN).

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Second Apple store files for union election

RetailWire

Employees at an Apple store in Towson, MD, have petitioned the National Labor Relations Board to hold a union election. Members of the union called AppleCORE (Coalition of Organized Retail Employees) are operating with support from the International Association of Machinists and Aerospace Workers. The store joins another Apple location at the Grand Central Terminal in New York in seeking a union vote.

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Why Your Data Doesn’t Make Sense: 5 Things I Learned From Narrator Co-Founder Cedric Dussud

FastSpring

2013. It’s Cedric Dussud’s first week on the job as the new engineering director at WeWork. WeWork hasn’t yet become the beast of a company that changed the corporate world. It’s only managing a half-dozen offices in New York at the time. But it’s growing fast. That first week, Cedric got called into CEO Adam Neumann’s office. “So it’s him, and our head of our department, and me,” Cedric told me.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio