ecomdash
MARCH 26, 2019
It’s no longer a secret that if you want to crush your competition on Amazon, you need more positive seller feedback and good reviews. Feedback and reviews improve your seller rating , they also provide accurate indications of the quality of your customer service. The best way to ask buyers to leave positive reviews and feedback is to run a post-sale email campaign.
ESW
MARCH 26, 2019
Ship-to-store is not exactly a new phenomenon in eCommerce. Walmart chose to build its Pickup Today program instead of expanding free shipping options way back in 2011. Steve Nave , the SVP and general manager of Walmart’s online presence at the time, put the benefit of the tactic plainly: “Not only do we see it as a nice convenience for customers, but we also saw it as a way to drive incremental traffic to the stores, and incremental sales.”.
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GetElastic
MARCH 26, 2019
ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch. Black Mirror – Bandersnatch from Netflix has been a great indicator to the way users will consume digital content in the future. This emerging trend could spill over into the ways brands decide to deliver marketing communications to their audiences (soon).
Forrester eCommerce
MARCH 26, 2019
Apple and Goldman Sachs are partnering to deliver a new credit card. The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. The bigger concern for digital banks, traditional banks, […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
BigCommerce
MARCH 26, 2019
Today, we are excited to announce additional headless heads for ecommerce brands of all sizes as a CMS-agnostic headless checkout…
Forrester eCommerce
MARCH 26, 2019
Information technology keeps moving forward at an ever increasing pace. Business Intelligence (BI) technology isn’t falling behind and keeps constantly evolving. Gone are the days when vendors categorized themselves as IT focused and enterprise scalable vs. business user focused BI platforms mostly going after departmental and line of business (LOB) use cases.
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Forrester eCommerce
MARCH 26, 2019
A chronically ill senior steps off her scale and heads to the kitchen to make coffee. Moments later, a message appears on her phone; she looks: “Good morning, Mrs. Rodriguez. Your weight is a bit higher than normal this morning. Have you taken your Lasix yet today?” She clicks “yes” and returns her attention to […].
Kissmetrics
MARCH 26, 2019
As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t.
Forrester eCommerce
MARCH 26, 2019
With online sales representing over 20% of sales in most physical good categories and the ability to buy unauthorized goods from anywhere in the world, the gray market is more present than ever. However, brands are not monitoring their online goods, allowing for any good to be available for sale on the internet, including marketplaces. […].
Optimizely
MARCH 26, 2019
Destination CRM. The post Zaius Introduces Zam Marketing Assistant appeared first on Zaius.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
MARCH 26, 2019
Apple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4 billion devices as a platform not just for services that will bolster its financial performance but as a force for […].
Optimizely
MARCH 26, 2019
Martech Advisor. The post Zaius Unveils Data Science Powered Marketing Assistant, Zam appeared first on Zaius.
Inflow Insights
MARCH 26, 2019
For eCommerce companies looking to increase organic traffic, “scaling” content production, that is, building systems to produce a higher volume of content is usually a strategy that is on their radar. We hear this often from clients: “We’re looking to scale content production”, or “In the past, we tried scaling content production, then this happened”, etc.
Frooition
MARCH 26, 2019
According to a Gen Z report, that generation cite social media as their most influential source for buying decisions. Couple that, with a Meeker report shows 55 percent of users who found a product on social media went on to purchase it later. That makes social media one of the most effective and dominant channels for e-commerce right now. Facebook and Instagram have billions of active users globally and according to the Global Web Index, users spend an average of 142 minutes on social media per
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Talkoot
MARCH 26, 2019
Funding round led by Seven Peaks Ventures will enable global content production platform company to develop new product capabilities. PORTLAND, ORE. (PRWEB) MARCH 26, 2019. Talkoot, a cloud-based content production platform for global brands, today announced that it has closed a $1.65 million seed round of finance to accelerate sales and marketing and drive product development.
Sailthru
MARCH 26, 2019
When customers disengage, marketers don’t only lose the revenues they were hoping to gain in a particular campaign and the money they’ve spent acquiring that customer. They potentially also lose all the revenue that customer could ever generate for the brand. The bad news is, you definitely have lapsed customers. The less-bad news is… it’s not just you.
OrderDynamics
MARCH 26, 2019
The Omnichannel Retailer – Omni-2000 Research – EP001. In the opening episode of The Omnichannel Retailer Podcast Charles Dimov and Carla van Deventer delve into the Omni-2000 research. Get new insights into this comprehensive research, find out some of the most significant findings and learn how this research impacts each and every retailer.
Frooition
MARCH 26, 2019
Selling auto parts online, you’re operating in a growing but competitive market. Sourcing the right stock, getting it online and ensuring that customers find your auto parts website when they search takes hard work. It’s common for automotive parts sellers to find they’ve become so focused on this journey, that they’ve neglected the importance of their brand.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Customer Communications Group
MARCH 26, 2019
The post How to Increase Sales in Retail (Without Discounting): Creative Ideas & Promotions appeared first on CCG.
PERQ
MARCH 26, 2019
The post Yes! Home Furnishing Retailers Can Finally Link Digital Advertising to In-Store Revenue appeared first on PERQ.
Smile.io
MARCH 26, 2019
Editor’s Note: This post was originally published in November 17, 2016 and was updated for accuracy and comprehensiveness on March 26, 2019. “Custom” is an appealing word. There’s something incredibly alluring about the idea of someone building something to your exact specifications, especially when it applies to your business.
Ecommerce Platforms
MARCH 26, 2019
SquareSpace is without a doubt one of the biggest players when it comes to website builders. Most of its appeal lies in the fact that it boasts a wide variety of beautiful design templates. Tell you what though: This platform isn’t for everyone. For instance, if you need to add features such as more cookie banner options, multilingual experience, filter blog posts, automatically optimize images or even add more SEO options, SquareSpace just won’t do.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
FastSpring
MARCH 26, 2019
Do you have a WordPress website? Then this post is for you! Scroll this list to see the six WordPress plugins your software company needs to optimize design, attract prospects, view traffic, manage lists, provide security and master SEO. Need a plugin solution for ecommerce too? We’ve got you covered. Elementor Page Builder. Don’t get frustrated (with the design of your website), get a better plugin!
ChannelAdvisor
MARCH 26, 2019
[The post is the first of a multi-part ‘Be Seen’ series, all about advanced advertising strategies across the most competitive online channels.]. Be honest with yourself: Have you made the most of your Amazon presence in 2019? After the inevitable holiday bump in late 2018, it’s tempting for brands and retailers to attribute a decline in sales to a new year’s retail hangover.
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