Kissmetrics

SEPTEMBER 20, 2020

Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense.

SEO 273

SEO Social Media Mobile Marketing 273

Dynamic Yield

SEPTEMBER 20, 2020

Winning Black Friday: How home24 Uses Dynamic Yield to Create Scalable and Personalized Campaigns Currently available on demand About the Webinar On Black Friday in 2019, home24 ran 191 live personalization campaigns and experienced more traffic to their website than any other day of the year. How did they manage to pull this off? Using […]. The post Winning Black Friday: How home24 Uses Dynamic Yield to Create Scalable and Personalized Campaigns appeared first on Dynamic Yield.

Webinar 36

Webinar Management Other 36

Powerinbox

SEPTEMBER 20, 2020

Some marketing terms are easily interchangeable: metrics and analytics; A/B testing and split testing; buyer persona and customer profile; data and statistics. You know what’s not interchangeable? Content advertising and content marketing. For this week’s edition of “ Hope This Helps “, we were asked what the difference is between content advertising and content marketing.

Marketing 45

Marketing Social Media Channel Multichannel 45