Thu.Nov 11, 2021

article thumbnail

Closing The B2B Trust Gap

Forrester eCommerce

We all want to be trusted, and, in turn, we are inclined to trust others. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives. When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […].

B2B 369
article thumbnail

Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. 16 and 17, has been designed to provide practical answers to the most pressing questions on retailers’ minds today. Curious about how consumer attitudes and behaviors are evolving? Check. Want the latest thinking on how brick-and-mortar stores can be reconfigured for a post-pandemic environment?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Predictions 2022: Top-Tier Manufacturers Will Prioritize Creativity And Sustainability

Forrester eCommerce

Supply shortages. Sustainability pressures. Geopolitical tensions. Find out how manufacturers will respond to these unique challenges in our 2021 manufacturing predictions.

Supplies 368
article thumbnail

Organic LinkedIn Marketing Tips

Kissmetrics

Think the only way to reach a large audience on LinkedIn is with paid ads? It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. Building your organic LinkedIn reach is all about being authentic and offering value.

Marketing 272
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

As Holidays Draw Near, Preparedness Training is Critical for Worker Safety and Security

Retail TouchPoints

We’re nearing the holidays, and what is often dubbed the “most wonderful time of the year” in the U.S. can also be the most stressful and chaotic time for retailers. It’s possible that the traditional stress of the holidays will be compounded this season by the societal stressors people are experiencing from COVID-19 health concerns, inflation and social unrest.

Events 260
article thumbnail

Marcus Murphy and Oli Billson Share Leading Trends for UX and Digital Innovation at Make it Big 2021

BigCommerce

Digital innovation is moving at a speed we’ve never seen before — which means constantly changing customer expectations.

More Trending

article thumbnail

Prognosen 2022: Smart Manufacturing

Forrester eCommerce

Im kommenden Jahr können europäische Technologie-Führungskräfte mit einer geringeren Volatilität als 2021 rechnen, aber einfach wird es trotzdem nicht. Erfahren Sie mehr zu den Prognosen, die sich auf die Planung der europäischen Technologieführer auswirken werden.

195
195
article thumbnail

MINISO Aims to Double Store Count by End of 2021

Retail TouchPoints

MINISO , a Japanese-inspired lifestyle retailer, has set its sights on brick-and-mortar growth and is accelerating its plans during the holiday season. The company revealed its plans to double its store fleet by the end of 2021, reaching 53 locations in the U.S. and 55 in Canada. The retailer also has opened a new flagship store in Flushing, N.Y. The new stores are located across the U.S., in California, Maryland, New Jersey, New York, Delaware, Massachusetts, Pennsylvania, Texas and Virginia.

Toys 225
article thumbnail

Introducing The Ransomware Survival Guide

Forrester eCommerce

Time and time again, we’ve heard these two burning questions from so many organizations: “How do we protect ourselves against ransomware?” and “Where do we start?” We’ve all seen the ransomware “research” landscape — littered with top-10 lists, vendor cure-alls (spoiler: don’t depend on one security tool to completely eradicate ransomware), and so many other […].

Other 195
article thumbnail

The Roadmap To B2B SEO Success [Free Webinar on November 16th]

Kissmetrics

Are you a B2B business? Do you find most of the SEO advice out there doesn’t work for you? Or, maybe you aren’t sure where to start with SEO. Here’s the thing: most of the SEO advice out there is for B2C companies. As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar.

Webinar 202
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Sales Enablement And The Great Resignation — Three Things You Need To Do NOW

Forrester eCommerce

Between April and August of 2021, the US Bureau of Labor Statistics reported an alarming trend for businesses: The number of resignations, or the “quits rate” as they call it, began to climb to record monthly highs. In August, 2.9% of the labor force resigned, which is up from a “normal” run rate of around […].

article thumbnail

Blueshift Helps Retailers Connect with Customers Across Omnichannel Journeys

Retail TouchPoints

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels. Blueshift’s SmartHub CDP aims to merge the benefits of both CDPs and campaign management platforms. Retailers can use the solution to orchestrate, test and optimize omnichannel customer experiences and improve engagement throughout the journey.

article thumbnail

AR Glasses Will Help Consumers Access The Metaverse

Forrester eCommerce

AR glasses aren't ready for widespread consumer use today, but the next decade holds promise for the adoption of AR glasses - both inside and outside the metaverse.

Consumer 195
article thumbnail

SheerID to Verify NASCAR Military and Veteran Discounts For 2022 Racing Season

SheerID

SheerID helps NASCAR verify military and veterans for a promotional campaign providing exclusive ticket discounts for select NASCAR races throughout the 2022 race season.

159
159
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

Leave No One Behind This Holiday Season: Use Inclusive Language

Forrester eCommerce

Is your site ready to welcome all customers this holiday season? Follow these best practices to apply inclusive language in your customer experience.

article thumbnail

[BFCM 2021] 5 ways to ensure great e-commerce customer support

lateshipment

The holiday season is officially here. Halloween is done and we’re onto the next big stop — Thanksgiving and BFCM 2021 (Black Friday and Cyber Monday). In this article, we’ll be putting our focus on BFCM, the biggest time of the year for e-commerce retail, where they look forward to maximizing their Holiday season sales. All this excitement stems from the sole fact that shoppers in US households are expected to spend close to $25 billion for BFCM in 2021.

eCommerce 130
article thumbnail

Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy. If you have a limited advertising budget, what digital paid advertising channels should you invest in? For most eCommerce businesses, the decision comes down to social media advertising (ie. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search).

article thumbnail

How Nike execs think through its digital ecosystem

RetailDive

Recent collaborations with Megan Thee Stallion and Dick's Sporting Goods have built on the brand's efforts to craft a connected shopping experience across its channels.

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

How to Start an Online Boutique from Home & Sell Clothes Online

eCommerce CEO

The ecommerce industry has been growing rapidly since the pandemic in 2020, and its growth isn’t slowing down any time soon. Global retail ecommerce sales. Read more.

article thumbnail

These traditional brands are shifting to a DTC model. Here's how.

RetailDive

Athletics retailers are in some ways leading this shift, but brands across the industry are doubling down on the model to grow margins.

Retail 133
article thumbnail

B2B on Amazon: Should You Sell Through Amazon Business? | Salsify

Salsify

In 2015, Amazon launched a business-to-business (B2B) marketplace to claim a slice of the rapidly increasing need for B2B ecommerce. Providing a convenient way for businesses to order items on-demand gave the e-tail giant a glimpse at the wants and needs of business buyers.

B2B 78
article thumbnail

Dillard's Q3 profits skyrocket more than 500%

RetailDive

The regional department store is the sector's star performer, posting gains compared to 2019 as well, but joins rivals in its need to rethink stores.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

The Future of PIM Beyond 2021| Salsify

Salsify

The views and opinions expressed are those of the author and do not necessarily reflect the official policy or position of Forrester, Ventana Research, or IDC.

78
article thumbnail

Just-in-time and safety stock require a careful balance

RetailDive

Over the course of the pandemic, inventory has gone up, but so have sales. Are companies rethinking lean or just trying to keep up with demand?

118
118
article thumbnail

Elastic Path Steps Challenge

GetElastic

During the month of September, Elastic Path employees had the opportunity to participate in a steps challenge, during which participants logged total steps each week. The goal of the challenge was to have fun and motivate everyone to get outside and walk a little more each day. I asked Elastic Path employees if they had daily step goals, how they hit their goals, if it was a challenge to get outside every day, and if having a goal individually motivated them.

article thumbnail

Hasbro launches first livestream shopping event

RetailDive

Viewers can shop for products via shoppable tags on the company's microsite store, see guests and get gift wrapping tips.

Events 112
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Postal service is ready to deliver for the holidays

RetailWire

The U.S. Postal service says it has the staffing and necessary resources to meet shipping demand during the Christmas holiday season. “Last year, for a variety of reasons, we were overwhelmed and were not able to meet the demands of the nation,” said Postmaster General Louis DeJoy. “We are ready, so send us your packages and your mail, and we will deliver timely.”.

article thumbnail

Party City's Halloween more solid than scary, but costs loom

RetailDive

The retailer is closing the gap with its pre-pandemic performance around the crucial holiday.

Retail 114
article thumbnail

Disrupted supply chains challenged Singles Day sales

RetailWire

This year’s Singles Day probably could have been better. Merchants selling to consumers in China and elsewhere have been hampered by disruptions in the supply chain tied to the effects of the pandemic. Rising prices also presented a challenge and retailers may have had to sacrifice some profit margin in an order to drive sales.

article thumbnail

Williams Sonoma debuts shipping membership program, recipe app

RetailDive

For $99 per year, members have access to free shipping, a subscription to the app and other perks.

article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib