SunnyD Vodka Seltzer and Other Alcohol That Looks Like Juice Is Everywhere. Some States Are Cracking Down To Avoid Confusing Shoppers.
September 7, 2023
Two U.S. states, Illinois and Virginia, are taking steps to separate alcoholic beverages designed to resemble popular juice drinks from their non-alcoholic counterparts on store shelves. Beverage companies have introduced alcoholic versions of well-known non-alcoholic beverages, often with similar branding and logos. Regulators are concerned that these products could confuse shoppers, particularly parents looking for non-alcoholic options for their children, and have issued rules to ensure that alcoholic versions are placed far away from their non-alcoholic counterparts in stores.
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