Wed.Jul 28, 2021

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Content Strategy: What Is It & How to Develop One [2021]

Kissmetrics

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Don’t simply churn out content for content’s sake. Let’s go over what a good content strategy contains and how to create one.

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To Replace Or Not To Replace Core Banking Systems Is Not The Question

Forrester eCommerce

Banks don't need new core banking systems, they need new paradigms to deliver core banking capabilities - and they need them today or tomorrow.

Banking 294
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Walmart Packages Marketplace and Delivery Tech for Sale to Other Retailers

Retail TouchPoints

Walmart will make its own technologies across both digital and physical channels available to other retailers. The company’s move includes integrating Walmart’s Marketplace, online and in-store fulfillment and pickup technologies into the Adobe Commerce platform. Retailers will be able to access Walmart’s cloud-based services to reach new customers through Marketplace and offer national two-day shipping through Walmart’s Fulfillment Services.

Other 290
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How to Claim Your Google News Author Knowledge Panel

Kissmetrics

People tend to connect with news sources they trust. As an author, you could be that news source. However, building a large following is not easy in a world where so many voices are clamoring for attention. That’s why you need to leverage all resources available for you to stand out from the crowd. One way is to claim your Google News author knowledge panel.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How The Brand Closet Showroom Social Concept Amplifies the Best of Physical Retail

Retail TouchPoints

To create a brick-and-mortar experience that is engaging and, most of all, differentiated from its digital counterpart, brands and retailers need to embrace what makes the store special on a fundamental level. For design and experience strategists like Michelle Collins, it’s the opportunity to have authentic, spur-of-the-moment interactions with fellow shoppers that makes stores so special.

Retail 264
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365: 1 Second Page Load Speeds And 90+ Core Web Vitals With Steve Chou

My Wife Quit Her Job

In this episode, you’ll learn how to get a 90+ score on your Google Core Web Vitals (desktop and mobile) and achieve a sub 1 second load time for an eCommerce store even if you use a lot of plugins. Google Core Web Vitals are a set of factors that Google incorporates into the search rankings to measure the quality of the user experience and it’s important for SEO.

SEO 156

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Flash Sales: Should You Use Them? (& How to Do Them Right)

Omnisend

Reading Time: 8 minutes. Sales are grand—both for customers and merchants. At any point throughout the year, you can opt for one of the most beloved limited-time offers there is—flash sales. . Sure, some of the biggest sales of the year reliably bring in a lot of revenue. A quarter of merchants state that sales like Black Friday influence their stores the most, but you don’t have to wait for once-a-year holiday sales. .

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No Longer Just Local: Why Cross-Border Commerce is Opening Doors for Smaller Retailers Ready to Compete

Retail TouchPoints

Digitization has afforded retailers access to new markets and more consumers. Small local retailers are now competing with massive conglomerates on a global scale. On the other side of the purchase, consumers now have access to brands across the globe — and the appetite to try new things through online experiences. When you give smaller retailers the tools that the massive conglomerates have, interesting things happen — “buy local” becomes a possibility from anywhere in the world.

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Printful vs Apliiq (July 2021): The Battle of The POD Services?

Ecommerce Platforms

Print-on-demand companies (POD) are on the rise. Consumer trends are ever-changing, and as more of us seek quirky, custom products, online merchants are looking for the best print-on-demand companies to create and fulfill these kinds of orders. If you’re an online merchant, you may have already started researching different print-on-demand providers.

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Crime fighting measures must help shopworkers, says ACS

TalkingRetail

The government’s latest plan to cut crime must result in “real action” for shopworkers, says the Association of Convenience Stores (ACS). The “Beating Crime” plan, published by the government this week, recognises that shops have become vulnerable to criminals. The plan says: “Shops are critical to areas, and often have become as much part of community.

Retail 138
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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HMV retail expansion – a catastrophic mistake?

365 Retail

Is HMV at risk of going into administration again? Last week, music and entertainment retailer HMV announced a controversial new plan to expand its store estate, with the opening of 10 new stores. The plans include a search for a new London flagship site, following the closure of HMV’s Oxford Street store back in 2018 when the company fell into administration.

Retail 120
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PepsiCo launches juicy retailer competition

TalkingRetail

PepsiCo has launched a retailer competition to win cash prizes, in a move designed to “maximise the chilled fruit juice and smoothies opportunity”. The company’s first ever on-trade exclusive competition is running until 15 September, offering one retailer the chance to win a £5,000 cash prize and another 10 to win £500 runner-up prizes. To. This story continues at PepsiCo launches juicy retailer competition.

Retail 128
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Dollar General expands Popshelf with shop-in-shops

RetailDive

The retailer is adding its higher-priced, treasure-hunt concept inside of two DG Market stores as it blazes ahead with the build-out of the banner.

Marketing 124
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Pladis updates category management platform

TalkingRetail

Snacking company Pladis has updated its Better Biscuits online category management platform, in a move designed to help retailers add £21m of biscuits sales. The platform can be accessed via betterbiscuits.com and outlines five key steps for retailers to consider when thinking about their biscuits fixture. These steps focus on how independent retailers can encourage.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Athleta launches digital wellness platform 'AthletaWell'

RetailDive

Gap Inc.'s activewear retailer partnered with at-home workout company Obé Fitness as part of its transformation into a lifestyle brand.

Retail 124
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Scaling Multi-Channel E-Commerce with Microservices and a Headless CMS

Fabric Blog

Having a multi-channel e-commerce solution helps you reach new customers by giving you distribution on a variety of channels. Brands and retailers can now sell through traditional catalogs and POS, online stores, third-party sellers, and even social media.

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UPS: Peak demand projected to exceed capacity by 5M packages daily

RetailDive

The company is adding sortation capacity, leasing aircraft and sitting down with about 300 customers to understand their demand projections for the holidays.

Customer 117
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Retaining your Ideal Customers starts with Smarter Acquisition

Omniconvert

Learn how to use your Ideal Customer Profile to generate better customer retention and acquisition strategies and results. The post Retaining your Ideal Customers starts with Smarter Acquisition appeared first on Omniconvert Ecommerce Growth Blog.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Pinterest rolls out new monetization features for creators

RetailDive

Users can make commissions through affiliate links, partner with brands and make content shoppable as the platform deepens its relationship with creators.

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Simply Fresh looking to move to new supplier as Sainsbury’s supply deal comes to an end

TalkingRetail

Simply Fresh is in talks with several other companies to replace Sainsbury’s as its supplier, after the supermarket last week announced it was shutting down its wholesale operation. The decision meant that Simply Fresh’s plans to roll out the Sainsbury’s supply agreement to many of its stores were stopped in their tracks. Five of the. This story continues at Simply Fresh looking to move to new supplier as Sainsbury’s supply deal comes to an end.

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Walmart to sell its omnichannel capabilities to other businesses

RetailDive

The retailer has partnered with Adobe to give small and mid-sized retailers access to its pickup and delivery technology.

Other 128
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Walmart will pay for associates to go to college

RetailWire

Walmart announced it will cover 100 percent of its associates’ cost for tuition and text books as part of college degree and certificate program with academic partners including the University of Arizona and Southern New Hampshire University.

Books 76
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Sephora to hit 15% Black-owned benchmark in prestige hair care by year's end

RetailDive

The beauty retailer has made strides on its commitment to double the assortment of Black-owned brands it carries by the end of 2021.

Retail 122
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Recovery strong but uneven, says IGD

TalkingRetail

Strong shopper confidence in the UK means that retailers can hope for a return to normality but they will have to remain adaptable, says the Institute of Grocery Distribution (IGD). In its quarterly Viewpoint report, the IGD argues that the UK recovery is “K-shaped”, meaning that different parts of the economy will diverge and recover. This story continues at Recovery strong but uneven, says IGD.

Retail 69
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Guess sources more from India, Bangladesh to avoid tariff risks in China

RetailDive

The retailer is leaning more on suppliers from Bangladesh and India as tensions between the U.S. and China linger and tariffs persist.

Retail 111
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Betty Crocker partners with Macmillan Cancer Support

TalkingRetail

Home baking brand Betty Crocker is partnering with Macmillan Cancer Support’s Coffee Morning, as part of the brand’s “Bake a Difference” campaign. The partnership will kick-off on 23 August and run until 24 September and will see the brand donate £100,000 to Macmillan Cancer Support through a “one pack = one donation” mechanic across four. This story continues at Betty Crocker partners with Macmillan Cancer Support.

Retail 64
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Why Amazon’s New “Just Walk Out” Supermarkets Will Change Everything. Forever

365 Retail

Everyone has something to say about Amazon. Yet one thing always rises above the critiques: They’ve been ruthlessly customer focused. If it doesn’t benefit the consumer, they won’t do it. Their latest example is “Just Walk Out,” a suite of technologies that enable shoppers to simply enter a store, gather their items, and simply leave.

POS 59
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Sales numbers show a return to the old normal

RetailWire

Sales of products that skyrocketed early on during the novel coronavirus pandemic, including cleaning supplies and toilet paper, have returned to pre-pandemic levels. A similar pattern is being seen with online order deliveries where UPS reported that package shipping volume was down 2.9 percent in the U.S., the first quarterly drop since 2011.

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Sigma Group Appoints David Dignam as Group CEO to drive growth

365 Retail

Sigma Group, provider of outsourced solutions to blue chip retailers, leisure, office and hospitality businesses, is pleased to announce the appointment of experienced business leader David Dignam as Group CEO. In the newly created position, Mr Dignam will lead the Sigma Group executive team, ensuring the continued and sustainable growth of the business through the implementation of a framework of strategic priorities within both existing and new market sectors.

Leisure 52
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CDC updates guidance, tells Americans to mask up

RetailWire

Low vaccination rates and the rapid transmission of the Delta variant has prompted the U.S. Centers for Disease Control and Prevention to change its guidance for mask wearing. The CDC is now recommending that even vaccinated individuals in areas where COVID-19 cases are on the rise to wear masks in public indoor spaces.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio