Forrester eCommerce
JUNE 12, 2018
We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #4: If you build a platform, developers and customers will come. Reality: Every day, you must earn the trust and investment of customers and […].
Kissmetrics
JUNE 12, 2018
You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules.
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Forrester eCommerce
JUNE 12, 2018
We’ve just released a major new report, RQ: Assess Your Readiness For Working Side By Side With Robots And AI. Automation technologies — from AI to robotic process automation (RPA), physical robotics, and more — are transforming business processes and operating models. But most companies don’t have the competencies to implement automation technologies successfully.
Kissmetrics
JUNE 12, 2018
You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Inflow Insights
JUNE 12, 2018
Top-performing text-based eCommerce ads all have one thing in common: relevancy. All of the ads’ information — from the click-through URL and description, to any extension — is targeted to the search in which they appear. As a result, they have a lower cost-per-click (CPC) than other ads on the page and a higher click-through-rate (CTR). Relevance is the singular most important factor Google uses to determine an ad’s quality score , which the marketing platform uses to set the auction price for
Steve Dennis
JUNE 12, 2018
For a couple of years now pundits, analysts, journalists and various other retail observers have been advancing the “retail apocalypse” narrative. A typical story or opinion piece warns of the “death of the mall,” points out how “e-commerce is eating the world,” and generally suggests that “traditional” retailers are toast.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Bronto
JUNE 12, 2018
Let’s explore some of the nuances of the “best” email send times, debunk a few common myths and review why you should be looking beyond the email open. The post When Is the Best Time to Send Your Brand Emails? appeared first on Bronto Blog.
Klaviyo
JUNE 12, 2018
The post New Location-Based Filtering in Flows & Segments appeared first on Klaviyo.
Salsify
JUNE 12, 2018
Every year, thousands of e-retailers descend upon the Internet Retailer Conference & Exhibition in Chicago to learn from peers and stay ahead of the competition. It’s an opportunity to understand emerging trends, mingle with leaders in the space, and be inspired by the growth and innovation in the industry.
Sailthru
JUNE 12, 2018
Loyal customers are the most valuable customers. Our most iconic brands are known for cultivating long-standing relationships and creating the ever-valued “tribe” of repeat customers, who become enthusiasts and advocates. Its why we still line up at the Apple Store for a launch, why there are two or three brand names that dominate our closet, why our coffee comes from Starbucks, Dunkin’ Donuts or McDonalds (never and, always or).
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Liveintent
JUNE 12, 2018
Traveling to the French Riviera this June? Somewhere under a frothing geyser of rosé you’ll find LiveIntent. We’ll be at Cannes Lions , planting the MarTech flag on the glittering, hallowed ground of one of the greatest festivals of advertising creativity – and we’re there to do a lot more than just sip rosé. (Full disclosure: LiveIntent is the official Rosé sponsor of Cannes Lions) We’ll be binding creativity and technology together.
ChannelAdvisor
JUNE 12, 2018
Getting ready for Amazon Prime Day 2018? Here’s a quick tip: If you want to maximize your reach, be sure to think beyond Amazon. Whether you’ve already secured Lightning Deals, locked down your Sponsored Products, or are still deciding on coupons, getting your Prime Day offers in front of as many Prime members as possible requires promoting them elsewhere — whether it’s through your own website, social media ads, paid search, email marketing or all of the above.
OrderDynamics
JUNE 12, 2018
Store Managers: Focus on the Omni-Channel Upsell. What do you mean by omni-channel upsell? What is that about? Do you already have order management systems routing digital orders to your store for pickup? If so, you are way ahead of the competition. In the US only 29.1% of your competitors are competing with you effectively. And only 23.5% in Canada , and 25.5% in Australia.
TradeGecko
JUNE 12, 2018
Mal Badawi, founder of Australian-based eCommerce store ozdingo, knows where success lies: with his customers.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Dynamic Yield
JUNE 12, 2018
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Sasha, Director of R&D. The post Employee Spotlight: Sasha Popov appeared first on Dynamic Yield.
Smile.io
JUNE 12, 2018
A rewards program is an amazing way to retain your customers and celebrate their loyalty to your brand, but before you can start rewarding them you need to get them to join!
Dynamic Yield
JUNE 12, 2018
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Sasha, Director of R&D. The post Employee Spotlight: Sasha Popov appeared first on Dynamic Yield.
eCommerceFuel
JUNE 12, 2018
Below is your eCommerce News Cart for June 12th, 2018: Subscribe: iTunes | Stitcher. In the News: Amazo’s New Echo Look Now Available to All U.S. Customers. With a built-in camera, Look is designed to take full-length selfies and share outfits. “Style Check” feature combines AI and humans to help users pick between outfits. Initial concept video received nearly twice as many downvotes as upvotes.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Kissmetrics
JUNE 12, 2018
When you do a Google search, what do you see? Lists of websites, maybe an answer to your question, some images, some ads that you usually ignore, and even some products that you can buy. There are tons of different types of content you see when you do a Google search. But what’s one form of content that you barely see on Google? Well, technically two forms of content.
ItemMaster
JUNE 12, 2018
As a business owner, you’re probably willing to do whatever you can to make sure your company succeeds. Did you know that structured data can really help you and your company’s digital shelf? If you’re unfamiliar with structured data, here’s some information on what it is and how it can help. What is Structured Data Anyway? When working with your digital shelf and online catalog management service, you may have come across the term “structured data”.
Bamboo Rose
JUNE 12, 2018
As Bamboo’s Rose’s resident tech geek, I love seeing how technologies like machine learning and artificial intelligence (AI) are changing and enhancing the retail industry. There are so many opportunities for retailers to leverage these technologies to improve efficiencies and innovation throughout the supply chain. While we could spend hours talking through the hypothetical […].
ItemMaster
JUNE 12, 2018
ItemMaster will be live from McCormick Place for The Healthy Shopper Summit , June 25-26. Progressive Grocer supports retail health & wellness initiatives. Now in their 6th year, The Retail Dietitian Healthy Shopper Summit is continuing the success of their past Retail Dietitian Symposium. They’re offering an immersive program designed to promote a 360-degree, total-store solution approach to health & wellness.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Optimizely
JUNE 12, 2018
I recently booked a hotel for a trip through a travel aggregation site. The shopping experience was easy, payment was painless, and they had a great loyalty scheme. But soon after, I was bombarded with emails from the same site, including special offers, flash sales, and changes in prices for hotels I hadn’t booked and destinations I didn’t want to visit.
ItemMaster
JUNE 12, 2018
ItemMaster will be live from The Roosevelt Hotel in New York City for the Consumer Goods Sales and Marketing Summit , June 18-20. . The 15th annual Consumer Goods Sales & Marketing Summit remains committed to providing a single thought leadership forum for CG executives to network with peers, share ideas and experiences and learn about important industry trends.
BigCommerce
JUNE 12, 2018
Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands. Get a granular overview of your campaigns. Make AdWords campaign optimization more effective with better tracking.
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