Thu.Oct 21, 2021

Make it Big Podcast: Surveying Consumer Trends with PayPal

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. One year after… Make It Big Podcast Make It Big MIB PayPal

PayPal 277

Our Take On The Best Ecommerce Platforms in the UK

Ecommerce Platforms

If you aspire to become an independent UK store owner, there's no time like the present! With so many eCommerce platforms to choose from, it's never been easier to launch your own online business.

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Omnisend Partner Program helps agency serve clients better and faster

Omnisend

Reading Time: 5 minutes. A large part of Jason Wagg’s job as a brand developer is to fill in his clients’ marketing gaps.

How Beauty Brands Can Boost New Customer Acquisition

UpSellIt

New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace.

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

How to Measure Free Google Shopping Performance in Analytics & Its Impact on Paid Campaigns

Inflow Insights

Editor’s note: This article was originally published in May 2020. It has been updated for accuracy and current best practices. In 2020, Google expanded its Google Shopping Ads services, offering up more organic search result opportunities and making it free for U.S.

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More Trending

Will Inventory Challenges be the ‘Grinch’ That Steals This Holiday?

Retail Touch

Since the early days of the COVID-19 crisis, consumers have experienced product shortages at their local retailers. Panic buying of household items like toilet paper, hand sanitizer, sanitizing wipes and thermometers led to the initial shortages.

Gifts 100

Pandemic rebounds: 5 retailers that bounced back in 2021

Retail Dive

As the industry puts 2020 behind them, here's a look at some of the players that made notable comebacks this year

99

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail Touch

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day.

Forever 21 CEO steps down after less than two years

Retail Dive

Longtime H&M veteran Daniel Kulle took the reins in February last year, but told colleagues it wasn't a good fit, Women's Wear Daily reports

93

The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

How to turn customer service from a cost-center to a profit-center

Omniconvert

Nobody likes to have a bad experience even though that’s all everyone gets from time to time. There’s a myriad of resources available about why CX is more important than ever.The main reason is competition.

Ulta tests small-format stores, moves into wellness as it seeks growth

Retail Dive

Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed

93

Peet’s Coffee Changes Loyalty Program To Be Based on Spend Rather Than Visits

Retail Touch

Peet’s Coffee has updated its loyalty program to reward members with points based on their spend rather than on their visits. The upgrade was made in partnership with Paytronix , which has worked with Peet’s Coffee since it rolled out the Peetnik Rewards program to all stores in 2018.

Gifts 83

Crocs posts blazing growth even amid supply chain struggles

Retail Dive

Revenue growth hit 73% while the clog brand spent $75 million beefing up its supply chain as it contended with factory outages and shipping nightmares

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

Vibes Integrates with Salesforce Marketing Cloud to Build Stronger SMS Campaigns

Retail Touch

Mobile engagement platform Vibes has been integrated with Salesforce Marketing Cloud’s (SFMC) Journey Builder to provide retailers native access to its SMS campaign manager.

Walmart-owned Moosejaw to open store in Bentonville

Retail Dive

The outdoors retailer's 6,000-square-foot shop is located just a few blocks away from where Sam Walton launched Walton's 5 & 10 back in 1950

Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail Touch

PayPal is reportedly in talks to acquire Pinterest , according to media outlets including The New York Times , Financial Times , Bloomberg and CNBC. Bloomberg ’s sources said that PayPal is looking at a potential price of approximately $70 a share, which would value Pinterest at around $45 billion.

How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube

Retail Dive

Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Meet the Elastic Path Leadership Team: Part 2

GetElastic

Welcome back to Part 2 of our Meet the Elastic Path Leadership Team! We are excited to showcase the rest of our leadership team below. Jamus Driscoll - Chief Executive Officer. Connect with Jamus on LinkedIn. Jamus is the driving force behind the vision and strategy for Elastic Path.

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Amazon to release search analytics tool for sellers

Retail Dive

The company will provide anonymized data to those in its Amazon Brand Registry so they can better understand their customers' shopping choices

How to Build a Winning Amazon Strategy for the Holidays | Salsify

Salsify

Santa Claus isn’t the only one keeping a “naughty and nice” list this year — luckily, if you’re marketing products on Amazon this holiday, there are some easy best practices you can adopt to avoid finding the proverbial coal in your brand’s stocking. Omnichannel Strategy

Gopuff launches in NYC with retail sites

Retail Dive

The company has opened more than a dozen locations in Manhattan, Brooklyn, the Bronx and Queens. An unspecified number will service walk-up customers and also fulfill online orders

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Online Convenience Delivery Service Gopuff Launches in NYC

Retail Touch

Gopuff , which made its name delivering products to fill immediate, everyday needs in as little as 30 minutes , launched operations in four of New York City’s five boroughs on Oct.

Is PayPal pining for Pinterest?

Retail Dive

A reported $45 billion PayPal purchase of Pinterest would cap a big year for deal-making fueled by the payments industry

How to Drive Traffic with YouTube Live

Neil Patel

As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences.

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Target Doubles Number of Apple Shop-in-Shops for the Holidays

Retail Touch

Target is increasing its appeal for Apple adherents by more than doubling the number of Apple at Target shop-in-shops in time for the holidays.

Other 74

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Forever 21 CEO reportedly steps down after less than two years

Retail Dive

Longtime H&M veteran Daniel Kulle took the reins in February last year, but told colleagues it wasn't a good fit, Women's Wear Daily reports

73

38 SMS Marketing Statistics That Will Blow Your Mind

Email Audience

Where consumers are almost glued to their phones, the importance of using all the channels at your disposal to the fullest for your business has never been clearer. SMS messaging is a powerful tool for marketing. But what are the real numbers?

How to Do Quarterly Ad Planning

Neil Patel

Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success.