Forrester eCommerce
OCTOBER 21, 2021
Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan.
Kissmetrics
OCTOBER 21, 2021
As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.
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Retail TouchPoints
OCTOBER 21, 2021
In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. According to Google, users shop across its platform more than 1 billion times every day, but only a fraction of them are actually buying products on Google — and the company is okay with that. “ We’re indifferent on where the shopping journe
Kissmetrics
OCTOBER 21, 2021
Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
BigCommerce
OCTOBER 21, 2021
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.
Retail TouchPoints
OCTOBER 21, 2021
Mobile engagement platform Vibes has been integrated with Salesforce Marketing Cloud’s (SFMC) Journey Builder to provide retailers native access to its SMS campaign manager. Brands can use this tool to manage SMS campaigns with unique links for each message recipient, including the distribution of mobile wallet passes, to personalize customers’ mobile experiences across their journeys.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
OCTOBER 21, 2021
PayPal is reportedly in talks to acquire Pinterest , according to media outlets including The New York Times , Financial Times , Bloomberg and CNBC. Bloomberg ’s sources said that PayPal is looking at a potential price of approximately $70 a share, which would value Pinterest at around $45 billion. If the rumors are true, the deal should be announced in the very near future: sources told Reuters that PayPal hopes to successfully negotiate and announce a deal in time for its quarterly earnings re
Ecommerce Platforms
OCTOBER 21, 2021
If you aspire to become an independent UK store owner, there's no time like the present! With so many eCommerce platforms to choose from, it's never been easier to launch your own online business. These solutions simplify the whole process: From building your eCommerce website to setting up a convenient shopping cart to marketing products – many of these platforms provide it all!
Retail TouchPoints
OCTOBER 21, 2021
Target is increasing its appeal for Apple adherents by more than doubling the number of Apple at Target shop-in-shops in time for the holidays. The retailer is expanding these in-store locations from 17 to 36 stores and will offer in-demand items including the iPhone 13 Pro, Apple Watch Series 7, AirPods, the HomePod mini and Apple TV. The shop-in-shops devote twice the space to Apple products than a typical Target store, and they are staffed with Apple-trained Target Tech Consultants.
Omnisend
OCTOBER 21, 2021
Reading Time: 5 minutes. A large part of Jason Wagg’s job as a brand developer is to fill in his clients’ marketing gaps. He’s got a ton of retail and ecommerce knowledge from roles in customer service, stints at luxury fashion companies, and supporting digital implementations when online shopping first came into vogue. But he admits that overall, what he’s doing for his clients isn’t “incredibly ground-breaking,” nor is it too advanced for them to learn with the proper bandwidth.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
OCTOBER 21, 2021
Gopuff , which made its name delivering products to fill immediate, everyday needs in as little as 30 minutes , launched operations in four of New York City’s five boroughs on Oct. 20. The platform will operate more than a dozen locations in Manhattan, Brooklyn, the Bronx and Queens, with plans to expand to Staten Island and double its NYC locations by the end of 2021.
Omniconvert
OCTOBER 21, 2021
Nobody likes to have a bad experience even though that’s all everyone gets from time to time. There’s a myriad of resources available about why CX is more important than ever.The main reason is competition. The eCommerce growth flywheel is dumb simple: Acquire customers > > Learn from them > > Give them a product […]. The post How to turn customer service from a cost-center to a profit-center appeared first on Omniconvert Ecommerce Growth Blog.
UpSellIt
OCTOBER 21, 2021
New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace. The beauty industry is rooted in how a product interacts with the user’s senses.
Inflow Insights
OCTOBER 21, 2021
Editor’s note: This article was originally published in May 2020. It has been updated for accuracy and current best practices. In 2020, Google expanded its Google Shopping Ads services, offering up more organic search result opportunities and making it free for U.S. merchants to sell on Google Shopping. Before this change, many eCommerce retailers had to rely on paid merchant Shopping Ads to get their products seen.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
365 Retail
OCTOBER 21, 2021
John Lewis is rolling out more livestream shopping and Gymshark is preparing to introduce digital fitting rooms, as Boxpark’s boss Roger Wade warns of the death of the high street. These were just some of the findings from Retail Week Live 2021 , a two-day global festival for brands across the retail ecosystem, where digital transformation, sustainability and issues with the supply chain were among this year’s big themes. 1,000 people attended this year’s event with Ken Murphy from Tesco, Steve
RetailDive
OCTOBER 21, 2021
Longtime H&M veteran Daniel Kulle took the reins in February last year, but told colleagues it wasn't a good fit, Women's Wear Daily reports.
GetElastic
OCTOBER 21, 2021
Welcome back to Part 2 of our Meet the Elastic Path Leadership Team! We are excited to showcase the rest of our leadership team below. Jamus Driscoll - Chief Executive Officer. Connect with Jamus on LinkedIn. Jamus is the driving force behind the vision and strategy for Elastic Path. Jamus joined Elastic Path following its acquisition of Moltin, where he was the CEO.
RetailDive
OCTOBER 21, 2021
Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Salsify
OCTOBER 21, 2021
Santa Claus isn’t the only one keeping a “naughty and nice” list this year — luckily, if you’re marketing products on Amazon this holiday, there are some easy best practices you can adopt to avoid finding the proverbial coal in your brand’s stocking.
RetailDive
OCTOBER 21, 2021
The outdoors retailer's 6,000-square-foot shop is located just a few blocks away from where Sam Walton launched Walton's 5 & 10 back in 1950.
Email Audience
OCTOBER 21, 2021
Where consumers are almost glued to their phones, the importance of using all the channels at your disposal to the fullest for your business has never been clearer. SMS messaging is a powerful tool for marketing. But what are the real numbers? Here are 38 of the most important SMS marketing stats that will blow your mind. SMS marketing statistics: 1. 82% of people will open each and every text they receive.
RetailDive
OCTOBER 21, 2021
Revenue growth hit 73% while the clog brand spent $75 million beefing up its supply chain as it contended with factory outages and shipping nightmares.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailWire
OCTOBER 21, 2021
Ultrafast delivery services are moving into New York City, betting that residents and visitors to the city will pay to get goods brought to their doors. “When Amazon came out with two-day Prime [delivery], that was the most revolutionary thing,” said Yakir Gola, co-founder and co-CEO of Gopuff. “Now, people want it in 20 minutes. In 10 years, people are going to want it in five, 10 minutes.
RetailDive
OCTOBER 21, 2021
As the industry puts 2020 behind them, here's a look at some of the players that made notable comebacks this year.
RetailWire
OCTOBER 21, 2021
A group formed by workers at four Amazon.com warehouses on Staten Island have announced they are looking to bring about a vote on whether to organize under union representation. The group, known as the Amazon Labor Union, is planning to file a petition with the National Labor Relations Board on Oct. 25. “Workers are demanding Amazon to stop their union busting practices and allow workers to use their rights to organize towards collective bargaining without interference,” the group said in a stat
RetailDive
OCTOBER 21, 2021
The company has opened more than a dozen locations in Manhattan, Brooklyn, the Bronx and Queens. An unspecified number will service walk-up customers and also fulfill online orders.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
RetailWire
OCTOBER 21, 2021
Kroger has introduced a new digital ad program, which will give ad buyers access to shopper data from the grocery giant’s loyalty program covering 60 million U.S. households. Brands including General Mills and Nestle have tested Kroger’s program over the past five months.
RetailDive
OCTOBER 21, 2021
Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade.
RepslyBlog
OCTOBER 21, 2021
The pandemic expedited a need for digital transformation and organizational agility that otherwise may have taken years to adopt – and many field teams faced a sink or swim situation. The past 18 months created a lot of change in process for CPG brands and their field teams and left many desiring more insight and control of their SKUs on the shelf.
RetailDive
OCTOBER 21, 2021
The company will provide anonymized data to those in its Amazon Brand Registry so they can better understand their customers' shopping choices.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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