Tue.Oct 01, 2019

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Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them

BigCommerce

You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to…

eCommerce 352
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New LDC data: what are the implications for online retail with UK shops sitting empty?

Retail Technology Review

New data from the Local Data Company that has shown Britain’s high streets, shopping centres and retail parks have the highest number of empty stores in five years. What does this mean for online retail? Can technology help? Michael Schirrmacher, Managing Director UK, Bloomreach, offers his thoughts….

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How I Beat Google’s Core Update by Changing the Game

Kissmetrics

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.

Games 266
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Use RPA To Make Customer Service Agents More Effective

Forrester eCommerce

Customer service organizations turn to robotic process automation (RPA) to provide tactical and short-term fixes to digitize common, reproducible agent tasks. There are two forms of RPA. Attended mode RPA: These bots target the front office. They are invoked by agents in the flow of their work. In the case of an exception, the bot hands […].

Customer 318
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Unethical Pricing Pitfalls to Avoid

Wiser

Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between. It’s hard to implement perfect, 100-percent ethical prices across your entire assortment, especially if you’re not sure what is ethical or unethical pricing, anyway.

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Want To Be A CX Leader? Work With Your CIO To Deliver End-To-End, Real-Time CX!

Forrester eCommerce

We all understand the need for rich, responsive, personalized customer experience — right? Well, not so fast! The data argue a different point, suggesting that many firms fail to deliver real-time CX. Based on Forrester’s 2019 customer obsession data, 55% of enterprises are still either customer-naĂŻve or just customer-aware — delivering beginner-level CX.

More Trending

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Adventures In New And Evolving Coverage: Threat Detection And Response

Forrester eCommerce

Every once in a while, something happens that leaves you walking away feeling like you got away with murder. Today, I get to share with you one of my latest exploits. My coverage here at Forrester for the past 3-plus years has been vulnerability management, threat intelligence, detection technologies, and incident response. While each of […].

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How To Create Highest-Performing Google Search Ads That Convert

MakeWebBetter

Who likes to get hold in fetters? I guess nobody. But, when it comes to Google Ads, there is no option instead go with the guidelines. Personally, every time, when I use to wrap Ads content, I feel like stepping into a skyscraper barefooted, even if a little wave can make me fall. Strictly 30 […]. The post How To Create Highest-Performing Google Search Ads That Convert appeared first on MakeWebBetter.

PPC 110
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Customers Don’t Think Bank Experiences Are Improving

Forrester eCommerce

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference and loyalty, and can charge more for their products. So how well do banks earn loyalty with the quality of their customer experience? We’ve just released Forrester’s US Banking Customer Experience Index for 2019. Based on a survey of more than 101,000 […].

Banking 219
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Understanding Email Verification and Hygiene | What’s The Difference?

Webbula

If you’re an email marketer there’s no doubt that there is a constant misconception between the services of email hygiene, verification, and validation. Getting any two email verification companies to. The post Understanding Email Verification and Hygiene | What’s The Difference? appeared first on Webbula.

Marketing 105
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Not all commerce APIs are created equal and why you should care

GetElastic

The ProgrammableWeb directory eclipsed the 22K API mark in June 2019, highlighting the growing importance of APIs in today’s modern digitally connected world. APIs are an extremely important part of any modern commerce solution. They are required to deliver consistent experience across multiple touchpoints, enable new ordering of services, including IoT and provide support for multiple business models including B2B2X.

Document 100
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Ecommerce Lately: September 2019

ecomdash

Check out the latest news in ecommerce. With eBay ditching its CEO and Amazon continuing to be under the antitrust microscope, only time will tell how these changes will impact the online retailing industry. Check out all the details below so you can be one of those “in the know” online retailers who’ve got their […]. The post Ecommerce Lately: September 2019 appeared first on Ecomdash.

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Salsify Acquires B2X Partners Advisory Firm

Salsify

Today we announced our acquisition of B2X Partners , a leading business to business (B2B) advisory firm for distributors and manufacturers. The Baltimore, Maryland firm was founded in 2014 and worked with top B2B manufacturers and distributors, including Sonepar, Zoro, Win Supply, Weiler, and Oatey. The acquisition also includes B2X Academy , an online ecommerce training platform for distributors with 50-plus lessons.

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How to Optimize eCommerce Conversions With Live Chat

Omnisend

Digital marketers and online store owners read about the benefits of live chat all the time. Still, they don’t add it to their ecommerce toolbelt. In most cases, the effort it would take to program automation rules just seems like too much work. And, an email appears to be a simpler, more comfortable way to Read more The post How to Optimize eCommerce Conversions With Live Chat appeared first on Ecommerce Marketing Automation | Omnisend.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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3 Amazon Practices to Mimic — and 2 to Drop

retailnext

Amazon is one of the most talked-about brands in modern society. Retailers, in particular, often analyze what makes the company such a constant topic of conversation. Amazon does some things well but falls short in other ways. Here are three of the company’s practices you can mimic, and a couple that are best to drop. 1. MIMIC: Offer Services Through an Ever-Growing Number of Platforms or Products.

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Online Retail Trends: Important Retails Trends from 2019

Prisync

Whether you’re running a DTC e-commerce store, or selling your products through distributors, it’s time to think closely about the retail trends that matter right now. In this post, we’re going to look at the strategies, trends and best practices that drive e-commerce right now. Some of them you might’ve tried, others, however, might be.

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News Release: PERQ Innovator Series Launches Marketing Podcast

PERQ

Initial Episodes Rank Among Top Marketing Podcasts on iTunes Indianapolis, IND, October 1, 2019 – The PERQ Innovator Series has a new podcast that has been ranked in the top 20 marketing podcasts on iTunes since its launch Aug. 15. It has ranked as. The post News Release: PERQ Innovator Series Launches Marketing Podcast appeared first on PERQ.

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Online Retail Trends: Important Retail Trends from 2019

Prisync

Whether you’re running a DTC e-commerce store, or selling your products through distributors, it’s time to think closely about the retail trends that matter right now. In this post, we’re going to look at the strategies, trends and best practices that drive e-commerce right now. Some of them you might’ve tried, others, however, might be.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Machine Learning Takes To The Cloud

Forrester eCommerce

Machine learning continues to disrupt and democratize itself. Announcing two new Forrester reports that describe the popularity of running machine learning pipelines and workloads in the public cloud, in North America and in Asia Pacific.