Tue.Oct 02, 2018

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Live and Die by Your Repeat Purchase Rate

Optimizely

You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick). But the fact is, repeat purchase rate is incredibly important to your ecommerce business. From more loyal customers to higher average order values , there’s a reason we talk about this subject so frequently.

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Harness The Power of Predictive Analytics To Hyperlocalize Your Retail Presence

Forrester eCommerce

Forrester readers sometimes ask me if machine learning can really have any relevance to retail. We start by discussing their current approach to demand management. How do they determine the assortment nd depth and breadth for each store cluster or even for each store?

Retail 345
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A Blog Isn’t a Blog, It’s a Business

Kissmetrics

I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.”. It was 412 words long, contained no images, no external links, and it didn’t provide much value because it didn’t teach you anything. But you know what, back in 2005, the blog post was pretty darn good.

Blog 266
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New Tech Spotlight: Health Tech Puts Wellness In The Hands Of The Customer

Forrester eCommerce

Picture the following: You wake up from a fitful night of sleep feeling under the weather. From your sickbed, a voice assistant gathers your symptoms, accesses your patient history and orders a prescription for you.

Customer 304
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Read This If You Use Free WordPress Plugins And Javascript Code On Your Site

My Wife Quit Her Job

Over the last decade of running this blog and teaching my online store course, I’ve noticed a disturbing trend among many ecommerce entrepreneurs. Now this trend is especially prevalent because 99% of online store owners do not have a programming background nor do they bother trying to learn the basics of how web technologies work. As a result, whenever they need or want a certain feature for their shopping cart, they do what any normal person would do… They do a search on Google, lo

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Best Practices for Effective Employee Engagement Surveys: Advice from Your Peers

Forrester eCommerce

Employee engagement surveys help employee experience (EX) and customer experience (CX) pros keep a pulse on how employees feel about the company and leadership, their jobs and career paths, tools and training, and their roles in delivering a great customer experience. Recently, we hosted a discussion where we brought together EX and CX leaders to […].

More Trending

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Modern PoS is both Volvo and Ferrari

Forrester eCommerce

Whose customer is this? All of us shop online and in stores. We are customers both of the retail brands ecommerce organization and of its store organization. Sometimes we buy online but, when we just can’t wait, collect in store. Sometimes we return unwanted online purchases in the store, crossing an invisible border between the […].

POS 252
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Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

Inflow Insights

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? To help you with this decision, we looked at data from Glassdoor to see what salaries are being offered today for eCommerce SEO or SEM professionals. We also took a deeper look into current job listings for SEO and SEM marketing positions so you can better understand what skills you’re getting if you decide to hire an

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Two Forrester Waves Evaluate The Top Insights Services Providers

Forrester eCommerce

Struggling to meet the needs of data and analytics needs decision-makers? There is help out there! Executives across industries recognize their organizations’ need for digital transformation — and the accompanying priority to become insights driven. However, for many that’s easier said than done. Firms struggle with resource and talent requirements needed to deliver timely insights […].

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How to Really Understand Your Buyer Persona

Omniconvert

Before You Start Spending (More) Money on Paid Campaigns TL;DR: It’s expensive to waste money on advertising to the wrong people. That’s why you need to find out who your best customers are and why they buy from you. Unfortunately, Google Analytics only shows you tons of data and not many deep insights into […]. The post How to Really Understand Your Buyer Persona appeared first on eCommerce Growth Marketing Blog.

Blog 113
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Three Creative Ways to Sell without Incentives

UpSellIt

Spending money to increase sales can sometimes feel like a catch-22. After all, promotions are intended to entice customers to shop, which ultimately helps with bottom lines; however, promotions can sometimes harm companies with smaller profit margins. Giving customers a discount can be a great way to attract their attention, but if you operate on low profit margins, you suddenly find yourself losing money rather than making it.

X-cart 102
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How Sailthru Helped National Review Go Beyond Batch-and-Blast and Increase Email CTR by 142%

Sailthru

When Garrett Bewkes became National Review ’s head publisher, his first order of business was to modernize the legacy publication as digital-first. He began with the email program, which typically batch-and-blasted generic templates to a fairly disengaged audience. That’s where Sailthru came in. Our Strategy & Optimization team spent more than 80 hours analyzing every email template, engagement metric, conversion rate and more.

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How to Create Winning Black Friday Promotions

Wiser

Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience.

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4 Steps to Defining Your eCommerce Capability Strategy

Profitero

So far, 2019 is shaping up to be a blockbuster year when it comes to investing in eCommerce. According to our third annual eCommerce benchmarking survey, 41% of brands will increase eCommerce spending by 10% vs. the prior year — and 35% of brands will exceed that number. Are you confident you’re making the right investments for 2019 and beyond? With so many new tools and solutions being launched everyday, do you know which ones are worth considering versus which are just hype?

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Know Whether An Open Source eCommerce Platform is Right for Your Brand

ESW

The rapid growth of eCommerce as a dedicated channel leaves many brands figuring out how to evolve. Hundreds of eCommerce solutions have popped up in recent years, ranging from WordPress plugins to dedicated SaaS platforms. There’s no one right approach to selecting an eCommerce platform for business. The best platform for you is the one that helps your brand grow.

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The Amazon Hybrid Model: Take Control of Your Growth on Amazon

CPC Strategy

More businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms on Amazon’s Marketplace, known as. > Read More. The post The Amazon Hybrid Model: Take Control of Your Growth on Amazon appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Top 10 Christmas Products to Sell Online for Kids

ecomdash

With the holidays just around the corner, children all around the world are getting excited about what presents Santa will bring them this year. Here are the top 10 kid’s Christmas products that are sure to sell like wildfire this holiday season! WowWee Fingerlings Monkey and Mini BFF. Out of the blue, these plastic baby monkeys made by WowWee have become a sensation with kids everywhere.

Toys 64
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Boo! The ghost economy is costing you $1.75 trillion: How to bust it by mastering inventory management

TradeGecko

You’re losing the equivalent of 11.7% of sales every year but not even noticing. The majority of this loss goes unseen. It’s largely invisible to you and the businesses around the globe that combined are being swindled out of $1.75 trillion a year.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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5 Takeaways from B2B Next 2018

Salsify

Dozens of business leaders and technology partners were featured as part of B2B Next ’s inaugural conference in Chicago to discuss the challenges and opportunity of the insurgence of digital commerce in the B2B space. Hundreds of brand manufacturers, wholesalers and distributors met to discuss the topic “Reinventing Business for a Digital-First Economy.

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6 Halloween E-Commerce Tips for a Spookily Good Celebration

Prisync

Think back to Halloween when you were a child. Did you decorate your house in fake spider webs? Did you dress up as a witch or ghoul and visit the houses in your neighbourhood to see how many sweet treats you could get? Whether you celebrated Halloween or not, you’ll probably understand the excitement that. The post 6 Halloween E-Commerce Tips for a Spookily Good Celebration appeared first on Prisync's E-Commerce Blog.

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Finally, a Community where personalization experts can exchange knowledge

Dynamic Yield

Community is a collaborative space where experts of Dynamic Yield can come to document, learn, and connect with one another. The post Finally, a Community where personalization experts can exchange knowledge appeared first on Dynamic Yield.

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How Social Media Influencers Can Destroy Community

Smile.io

Chances are that you and your business have considered influencer marketing. In a survey, 93% of marketers planned to put over $10k into influencer marketing channels this year, making influencers one of the fastest growing trends for marketing ad spend. But is influencer marketing the home run that many marketers think it is, or is there more to it under the surface?

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Dynamic Yield Launches Community Site for Customer Collaboration

Dynamic Yield

The new peer-to-peer site will make it easy for users to share ideas and best practices across the platform's global customer base. The post Dynamic Yield Launches Community Site for Customer Collaboration appeared first on Dynamic Yield.

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The Future Of Mobile Marketing: Augmented Reality

ItemMaster

Ecommerce is already taking over the retail industry; with an expected sales boom of nearly $684 billion by 2020, sellers are doing everything possible to catch and keep the attention of consumers. Interestingly enough, 30% of U.S. ecommerce profits come from mobile platforms, such as smartphones and tablets. As a result, the focus has shifted heavily to the mobile market.

Mobile 26
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Finally, a Community where personalization experts can exchange knowledge

Dynamic Yield

Community is a collaborative space where experts of Dynamic Yield can come to document, learn, and connect with one another. The post Finally, a Community where personalization experts can exchange knowledge appeared first on Dynamic Yield.

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The Future Of Mobile Marketing: Augmented Reality

ItemMaster

Ecommerce is already taking over the retail industry; with an expected sales boom of nearly $684 billion by 2020, sellers are doing everything possible to catch and keep the attention of consumers. Interestingly enough, 30% of U.S. ecommerce profits come from mobile platforms, such as smartphones and tablets. As a result, the focus has shifted heavily to the mobile market.

Mobile 20
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Dynamic Yield Launches Community Site for Customer Collaboration

Dynamic Yield

The new peer-to-peer site will make it easy for users to share ideas and best practices across the platform's global customer base. The post Dynamic Yield Launches Community Site for Customer Collaboration appeared first on Dynamic Yield.

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Are You Ready For The Holiday Rush?

Webbula

The countdown has already started. For email marketers this holiday season is already full steam ahead. According to CPC Strategy’s survey results, 33.5 percent of shoppers plan on starting their. The post Are You Ready For The Holiday Rush? appeared first on Webbula.

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The Beginners’ Guide To Selling Print On Demand Products

eCommerce CEO

Monetize your creative juices by selling your own branded products using print on demand (POD). POD is a dropshipping type of ecommerce business model. You design the graphics, add products you want to print them on (mugs, towels, t-shirts, etc) to your website. Once a customer places an order, the POD service produces the product and sends it to the customer.

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What Exactly is Enterprise Order Management?

OrderDynamics

What Exactly is Enterprise Order Management? Enterprise retailers are those with annual revenue of $750 million or greater. These retailers typically have established retail technology stacks. Some have adopted omnichannel retailing practices, but many are in the decision phase. They might be considering the course and their needed infrastructure changes.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio