Live and Die by Your Repeat Purchase Rate
Optimizely
OCTOBER 2, 2018
You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick). But the fact is, repeat purchase rate is incredibly important to your ecommerce business. From more loyal customers to higher average order values , there’s a reason we talk about this subject so frequently.
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