Forrester eCommerce
JULY 5, 2018
At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget […].
My Wife Quit Her Job
JULY 5, 2018
Today I’m thrilled to have Ilana Wechsler on the show. Ilana is someone who I met randomly at the Traffic and Conversions Summit in San Diego. She founded Green Arrow Digital where she runs pay per click marketing for other businesses. In fact, her bread and butter is the Google Display Network which is the only ad network that I have never been able to make profitable.
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A Better Lemonade Stand
JULY 5, 2018
We’ve found the perfect product to sell online, and we’re sharing it with you in this post. Learn everything you need to know about what this perfect product is, and what you need to do to get ahold of it. Read on to help find your own perfect product to sell online. The post Reverse Engineering The Perfect Ecommerce Product appeared first on A Better Lemonade Stand.
Steve Dennis
JULY 5, 2018
Much of what gets written about the retail industry centers on the notion that e-commerce is changing everything and that traditional retailers and malls will soon be obliterated in a tsunami of disruption. Alas quite a bit of this is just flat out wrong or widely misunderstood. The seismic forces being felt throughout most sectors of retail are undeniable.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
TradeGecko
JULY 5, 2018
Maximizing efficiencies is incredibly important for any business owner, but especially for those who are trading in multiple markets. Once you’re up and running, take control of your expanding business by managing all your operations on one platform.
Talkoot
JULY 5, 2018
Direct to consumer helps brands break through the noise. Brands like Caspar, Harry's, and Bonobos use data, storytelling, and crowdsourcing to connect with their consumer. D2C also makes it easier for brands to expand (or contract) product lines, so they can innovate quickly and outcompete traditional retailers. Here are five reasons why Talkoot thinks D2C is here to stay in the modern marketing playbook.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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ecomdash
JULY 5, 2018
For those of us who aren’t number crunchers entrenched in the world of finance, many of the accounting terms we come across on a daily basis in our personal and professional lives can seem confusing or contradictory. The concept of revenue definitely falls into this category. Here are some key points to keep in mind when the time comes to understand your revenue and analyze the financial performance of your ecommerce business.
eCommerce Evolution
JULY 5, 2018
If you aren’t using YouTube at least for remarketing – you’re missing out. With over 1 Billion monthly users and average session durations of over 40 min. (longer than what most people spend on Facebook in a day) YouTube has the attention of your prospects and customers. . Not only does YouTube have your prospects and customers eyes and ears, they also have a really attractive advertising offering – TrueView.
TradeGecko
JULY 5, 2018
For mother-and-daughter duo Caroline and Daisy Poiner, going into business was never just about making money. They saw it as an opportunity to support some of the world’s most underprivileged communities – which also happened to be home to some of the world’s most talented artisans.
Wiser
JULY 5, 2018
There’s the price you pay. And then there’s your price. Dynamic Pricing is when prices change based on variables that are not related to the customer. Variables like these include the time of day, the temperature outside, the available supply and the competitor’s prices. In dynamic pricing everyone sees the same price, no matter who the customer is.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Sailthru
JULY 5, 2018
Digital media readers that come back again and again bring with them a big financial boon. Because frequent visitors are more likely to register or subscribe and be more loyal , that leads to more pageviews and more revenue. One of the most powerful strategies for driving repeat visits is personalization, which shouldn’t be confused with segmentation.
Salsify
JULY 5, 2018
Amazon Prime Day is, of course, an excellent time to discount products and sell to new or repeat consumers. More importantly for your brand’s long-term health and growth, the shopping bonanza is a one-of-kind, 36-hour testing, learning, and optimizing field day. 2018 will offer six additional hours of consumer frenzy, and take place on July 16-17 , a whole week later than last year.
ecomdash
JULY 5, 2018
Things are always changing in the world of ecommerce, and to stay competitive, it is important to keep up. From seller requirement changes, to data regulations and shipping rules, staying informed and adapting your business can get overwhelming. That’s why we’ve provided an overview of this past month’s most important ecommerce news. Check out the latest happenings in the ecommerce world below and subscribe to our blog so you never miss a beat.
Smile.io
JULY 5, 2018
Talking Retention is where we chat customer retention with some of the world’s biggest brands. We ask how they think about loyalty and retention so that you can apply that knowledge to your business.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Payoneer
JULY 5, 2018
Amazon Prime Day, Amazon’s annual sales extravaganza, is officially set to begin at 3 p.m. ET on Monday, July 16. Now in its fourth year, Prime Day has turned into the definitive Amazon shopping day. Not only did 2017 sales surpass both those of Black Friday and Cyber Monday, they were up 60% from Prime Day 2016, reaching an estimated $2 billion. For this year’s Prime Day, Amazon made a few changes.
Weebly
JULY 5, 2018
Campfire Couture's "about me" section succeeds where many fall short. The online retailer uses simple, elegant language to announce its product line: Artisan Made Goods In The Pacific Northwest. "Campfire Couture is about heirloom quality pieces brought to you from independent designers and artists. We pride ourselves on quality workmanship using time tested materials to bring you the most unique pieces you won't find anywhere else," the company explains.
Optimizely
JULY 5, 2018
A version of this post originally appeared on the Marketo blog. If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. You know decision trees: the complex web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
OrderDynamics
JULY 5, 2018
Want to Increase Your Per Store Sales? Your customer has chosen to buy online and pick up in store. Is that the end of the buying journey? To increase your physical store sales, you need a strategy to get your BOPIS customers to add to their purchase. Here’s how. The age of the customer is characterized by digital technologies that satisfy demand for convenience and ease of use.
Lemonstand
JULY 5, 2018
Using eCommerce videos as part of your marketing tactics is one of the most under-utilized techniques when it comes to promoting products and services in the online world. Despite its popularity and obvious benefits like increased user engagement, greater brand exposure, and improved search ranking and traffic, not many eCommerce marketers make use of this technique.
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