Forrester eCommerce
JUNE 26, 2018
The barrier has never been lower for retail shoppers to compare offerings and try new companies. Superior customer experience (CX) helps foster loyalty and, at the end of the day, CX leaders grow revenue faster than CX laggards. However, we found that most retailers continue to struggle at delivering great experiences to their customers. Forrester […].
Kissmetrics
JUNE 26, 2018
Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. ??. And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for. But what’s crazy is that I am in a super competitive niche… digital marketing. So, are you wondering how I did it?
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Forrester eCommerce
JUNE 26, 2018
Forrester’s 2018 Guide To Cyber Insurance Today, no one is 100% secure – believing otherwise is hubris of Icarian proportions. This reality is a core reason why more organizations are turning to cyber insurance. Because without it in some form (whether it’s a purchased policy or their own allocated cash reserves), they have no safety […].
Optimizely
JUNE 26, 2018
Buyer behavior is a goldmine of data for ecommerce marketers. Every time someone browses a page on your site, clicks a link in an email, or engages with an Instagram post, you should know about it instantly and act on it immediately. These behaviors are key data points that can help you understand how your customers behave, what they respond to, and how you can drive their next purchase in real-time.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JUNE 26, 2018
Sometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].
Wiser
JUNE 26, 2018
There’s hope. There’s hope for the traditional, walk-in business in this fast-paced, tech-savvy era of retail. Many consumers and business owners are only choosing to see the 16 percent of brick and mortar retailers who are planning to decrease their locations within the year. However what they don’t see is that 43 percent of retailers are planning to increase their in-store locations before the end of 2018, according to the National Retail Federation (NRF) and Forrester.
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Salsify
JUNE 26, 2018
When it comes to ecommerce first brands, a sign of success in disrupting their market is opening a brick & mortar location. We’ve seen this with Warby Parker, Bonobos, Casper, and Cuyana- Warby Parker has opened 75 locations within 8 years of its founding. While these larger, more established ecommerce brands are seeking physical expansion and have taken market share from consumer giants, smaller emerging brands enter brick & mortar with pop up stores.
Omniconvert
JUNE 26, 2018
…and lived to tell the story Pssst, hey you! Yes you, drowned in an ocean of data, running reports and preparing presentations for the next marketing meeting, thinking of what the hell should be done in the next quarter to turn things around and engage your customers better. You know that the only way […]. The post How we built an automated RFM analysis appeared first on Ecommerce Growth Marketing Blog.
ecomdash
JUNE 26, 2018
This post is written by Evan Cutler, the Digital Marketing Director at Prestige Pro Media , an agency focused on digital marketing and conversion rate optimization for eCommerce brands. With over 2 BILLION active users , Facebook is an important part of an ecommerce marketing strategy. Businesses have been trying to harness the power of Facebook for years now but seem to be missing one important piece: paid advertisement for retargeting customers.
Rishi Rawat
JUNE 26, 2018
Shoppers ignore everything, especially annoying popups. So, to draw attention show something unexpected. On rockbottomgolf.com text is intentionally shown outside the popup box. This creates an asymmetry, which causes the shopper to slow down and notice the message.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Sailthru
JUNE 26, 2018
To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. But they must also recognize that they’ve been using the dull side of the knife. The U.S. outdoor and sporting goods market is a big one, worth $120 billion. Amazon accounts for less than 5% of those sales. However, the ecommerce giant’s growth rate far outpaced that of the individual brands: a 20% increase in sales year-over-year vs. 5%.
FastSpring
JUNE 26, 2018
There’s no denying the power of ecommerce—it has radically changed the way people buy and consumer forever. With over five billion people around the world expected to be online by 2020, it is time for businesses to take their ecommerce global.
Kibo
JUNE 26, 2018
With the first half of 2018 coming to a close, this year’s Internet […]. The post IRCE 2018 Recap: Five Commerce Themes Merchants Can’t Afford to Ignore appeared first on The Omni Channel.
UpSellIt
JUNE 26, 2018
As the need to be competitive has increased, so have the technologies backing some of the most personalized marketing campaigns around. Imagine this – you’re shopping online, checking out your favorite store, add an item to your cart, then get distracted and venture away from the site. Then, a few minutes later, you receive an email asking you to return to your cart and complete your purchase.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
TradeGecko
JUNE 26, 2018
For 3Sixty Sports founder and owner Bruce Davey, cycling and adventure sports have always been a passion. It’s this passion that led him to design his own bicycle lights – Gloworm Lights – and eventually expand into a multi-brand wholesale cycling and adventure gear business.
OrderDynamics
JUNE 26, 2018
OMS Architectural Longevity – What is it? The other day a consultant asked us about the OMS architectural longevity of OrderDynamics DOM. For medium to enterprise level retail technologies, this is a concern. You don’t want a system that takes many months to deploy. Much less one that then needs resources to update as soon as you have it deployed. Frankly, retailers need systems designed for ease of use.
TradeGecko
JUNE 26, 2018
If you read my last post introducing you to your new buyer , you’re either still considering B2B eCommerce or have decided to take the plunge and embrace the future of wholesale wholeheartedly.
Lemonstand
JUNE 26, 2018
Psychology has always played a large part in design. Whether we talk about architecture, general infrastructure or packaging design, psychology was always there to nudge people into making a purchase. But can that same science be applied to color and layout in eCommerce web design? Web design for eCommerce businesses requires as much care and thought as any other product of design.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Smile.io
JUNE 26, 2018
As someone who loves travelling but doesn’t have the budget to match, I’m always looking for ways to save a bit of money when I’m abroad. In my research I stumbled across the World of Hyatt rewards program, and was very intrigued by the idea of saving money just by staying at the Hyatt. With nearly 800 hotels in 54 countries , Hyatt has an impressive global reach that allows travellers like myself to be rewarded in whatever corner of the world they find themselves in.
Dynamic Yield
JUNE 26, 2018
Personalization = Data in Action: Achieving Customer-Centricity Through Digital Intelligence Currently available on demand About the Webinar In this webinar, Join Dynamic Yield + LeROI Consulting for an exclusive look at how to get data-driven and build a proper technology foundation so your team can hit the ground running and win big with personalization.Tune in […].
Payoneer
JUNE 26, 2018
Editor’s note: This is a guest post from Michael J. Fleming, Founder of Michael J. Fleming & Associates. For years, many eCommerce sellers quoted the 1992 US Supreme Court ruling in the Quill case, (Quill Corp. v. North Dakota (91-0194), 504 U.S. 298 (1992)) to justify why they did not have to collect sales tax. The ruling basically said that a state could not require sellers to collect sales tax unless they had a physical presence in that state.
Dynamic Yield
JUNE 26, 2018
Personalization = Data in Action: Achieving Customer-Centricity Through Digital Intelligence Currently available on demand About the Webinar In this webinar, Join Dynamic Yield + LeROI Consulting for an exclusive look at how to get data-driven and build a proper technology foundation so your team can hit the ground running and win big with personalization.Tune in […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Bamboo Rose
JUNE 26, 2018
It’s difficult to imagine what post-Brexit life will be like for global retailers – and even more difficult to imagine how they’ll get there. With fluctuating currencies, impending trade regulations and new customs requirements, organizations are doing their best to plan for how the move will affect their supply chains. While retailers haven’t hit […].
Dynamic Yield
JUNE 26, 2018
The post The Fashion Leaders Playbook appeared first on Dynamic Yield.
Inflow Insights
JUNE 26, 2018
Are you curious how your eCommerce site is performing compared to your competitors? You might be tracking your eCommerce conversion rate. But what you probably don’t know is that the most common way to calculate this rate isn’t very useful. Google Analytics (and many other analytics tools) by default shows a sessions-based rate, which is calculated based on the number of site visits that turn into sales.
Dynamic Yield
JUNE 26, 2018
The post The Fashion Leaders Playbook appeared first on Dynamic Yield.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
eCommerceFuel
JUNE 26, 2018
Below is your eCommerce News Cart for June 26th, 2018: Subscribe: iTunes | Stitcher. In the News: States Cleared to Charge Sales Tax on Online Purchases Thanks to the Supreme Court — The Supreme Court ruled that states can make online businesses collect sales taxes, even if they don’t have a physical presence in that state. Ruling opens the door for increases in state revenue…and a compliance nightmare.
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