BigCommerce

JANUARY 30, 2018

If you’re selling online, you already know that when it comes to page load times — speed kills. . In fact, just last week Google announced a new ranking algorithm for mobile search —dubbed the “Speed Update”— which will use mobile page load speeds as a ranking factor. This means that faster loading sites will benefit from improved visibility (Google started using site speed in desktop web search rankings in 2010).

BigCommerce 279

BigCommerce Management Mobile Conversion Optimization 279

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. If it wasn’t hard, everyone would already be doing it. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

RTP blog

JANUARY 30, 2018

By Klaudia Tirico, Features Editor I was recently invited to check out Mastercard’s music-inspired, experiential pop-up shop in New York City — The Mastercard House — which hosted a variety of shopping and music events leading up to the Grammy awards that were held on Jan. 28. The best part? All you needed to shop was your phone’s camera! The pop-up was filled with music merchandise and memorabilia, including photo prints of top musical artists performing at their concerts and vinyl records.

Technology 186

Technology Events Customer Consumer 186

Bootstrapping Ecommerce

JANUARY 30, 2018

Handle your influencer outreach emails like a sales prospect: Plan your next steps, be diverse with what you send and don’t be afraid to follow up through different channels. You might get lots of ‘"no" answers, but one "yes" will make it all worth it. The post 10 Tips for Creating an Effective Influencer Outreach Email Campaign appeared first on Bootstrapping Ecommerce.

Channel 162

Channel eCommerce Operations Customer 162

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Inflow Insights

JANUARY 30, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116%. Revenue: increased 268%. Those are numbers to be proud of by any standard, so how did we do it?

eCommerce 144

eCommerce Clothing Article Online Retail 144

Klaviyo

JANUARY 30, 2018

Automation is at the core of data-driven email marketing. But not all marketing automation is created equal! Building targeted, high performing email flows should be easy, fun, and above all, you should never feel limited in creating your ideal 1:1 customer journeys. With these keys to successful automation in mind, we got to work and rebuilt our Klaviyo Flows feature from the ground up.

Presentation 115

Presentation Customer Information Marketing 115

ecomdash

JANUARY 30, 2018

The influencer-brand relationship can go as deep as you want, with the potential for even more collaborative campaigns such as joint promotions, commissioned sales, or even a specialty collection curated by the influencer. Read more. The post Influencer Marketing 2018: Improve Sales & Exposure in 3 Steps appeared first on ecomdash.

Improvements 74

Improvements Marketing Blog eCommerce 74

Profitero

JANUARY 30, 2018

Since joining Profitero five months ago, I’ve tracked e-commerce performance data for some of the world’s most recognized CPG manufacturers. One thing that never fails to surprise me is the amount of sales lost each month due to products being out-of-stock (OOS) when shoppers go to buy. In other words, the brand itself is doing a terrific job driving interest and traffic to the page, but then fails to convert at the critical final moment because the retailer doesn’t have enough inventory in-stoc

eCommerce 68

eCommerce Online Retail Fulfillment Management 68

Sailthru

JANUARY 30, 2018

2018 is barely underway, but a lot has already happened in the publishing world. Hearst’s president predicted that advertising will cease to be a revenue source for digital media. Quartz found success with a new kind of digital newsletter. Oh, and Facebook announced a new algorithm change and received a challenging rebuttal from Rupert Murdoch.

Consumer Electronics 68

Consumer Electronics Magazine Events Social Media 68

Canadian Special Events

JANUARY 30, 2018

Fab Fete Event Planning Boutique collaborated with the amazing team at DT Floral and Decor to design this lavish and opulent white and gold wedding for one very lucky couple. Having only one week from concept to execution to create this masterpiece Craig and his team worked round the clock to deliver perfection and ensure Alex & Mario had the wedding they always imagined.

Events 74

Events Customer 74

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Talkoot

JANUARY 30, 2018

We recently returned from the winter Outdoor Retailer show in Denver. At the show, in just two days, we managed to walk 14 miles and spoke with more people than I can recall. Our product manager, Derwyn Harris gave a presentation on “How digital natives are winning in a post-Amazonian world.”. Despite doom and gloom about retail store closings, the presentation drew upon some persuasive evidence to show that savvy D2C retailers can survive and even thrive by understanding customers and the onlin

Outdoor 60

Outdoor Omnichannel Retail eCommerce 60

TradeGecko

JANUARY 30, 2018

2018 is going to a big year for wholesale distribution. Thanks to constant advancements in B2B technologies and capabilities, wholesale is quickly catching up to retailers. This year, we expect to see more and more B2B businesses expand into global markets. As customers continue to make purchases internationally, wholesalers need to focus on the digitalization of their buying and supply chain workflows, ensure their online marketplaces are transforming cross-border trade, implement integrated cr

Marketing 60

Marketing B2B Supplies Technology 60

Salsify

JANUARY 30, 2018

Today, the digital shelf is where most shoppers find and interact with your brand. Your online strategy plays a crucial role in communicating the value of your products and winning each shopper’s trust. But you don’t have full control over what a shopper sees about your brand when you search online. Salsify Co-founder Rob Gonzalez offers advice for what brands can do to protect their pages – particularly when it comes to selling on Amazon or Walmart.com.

60

60

Prisync

JANUARY 30, 2018

Is it possible to turn your everyday customers into advocates? With a tiny bit of work, it can be. Obviously, there are some ground rules. First of all, you have to be well-liked to begin with. Bad businesses don’t necessarily have a long list of people wanting to advocate for them. You may be able to pay someone to talk about you, but even then it can be very difficult to get someone on board.

Customer 68

Customer eCommerce Shipping Costs Shipping 68

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Bronto

JANUARY 30, 2018

Wondering how you’ll meet your increasing KPIs in the new year? If you haven’t already, add browse recovery to your list of marketing techniques. The post Turn Your Browsers Into Buyers appeared first on Bronto Blog.

Blog 59

Blog Marketing 59

OrderDynamics

JANUARY 30, 2018

Converged Commerce: Getting Omni-Channel Retail Going. Why bother with moving to omni-channel retail? After all, it is a hard offering to get rolling. If it were easy, then all retailers would already have it deployed. Despite some recent reports about most of retailers having in-store pickup, if you have looked around and tried it for yourself, you know this is definitely NOT the case.

Channel 50

Channel Retail Definition Toys 50

Dynamic Action

JANUARY 30, 2018

Prescriptive analytics for retail will overtake predictive analytics as one of several 2018 retail trends, according to new research from Forrester. Internet Retailing covered the new findings. Please find an excerpt below: Prescriptive analytics will overtake predictive analytics. “Predictive analytics help firms understand likely outcomes from a set of actions — but the process of building and testing a nearly endless number of variables is inefficient.

Retail 48

Retail Internet Retail Apparel Recommendation 48

ChannelAdvisor

JANUARY 30, 2018

You’ve probably heard it before: Someone finds your site by clicking one of your AdWords ads. The consumer returns a week later by clicking over from a social network. Later that same day, she comes back a third time via one of your email campaigns, and returns again a few hours later to make a purchase. The modern path to purchase has always been complex.

eCommerce 45

eCommerce Multi-channel Marketing eCommerce Analytics 45

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Canadian Special Events

JANUARY 30, 2018

Fab Fete Event Planning Boutique collaborated with the amazing team at DT Floral and Decor to design this lavish and opulent white and gold wedding for one very lucky couple. Having only one week from concept to execution to create this masterpiece Craig and his team worked round the clock to deliver perfection and ensure Alex & Mario had the wedding they always imagined.

Magazine 40

Magazine Events Social Media Banking 40

Demac Media

JANUARY 30, 2018

For online retailers, Holiday 2017 proved to be another strong season for revenue, conversion, and average order values, with these metrics outpacing traffic growth. Demac partner Workarea have engaged their Commerce Intelligence Unit and gathered, sliced and diced data from November 1 through December 25, highlighting the top insights from the 2017 season.

Beauty and Health 43

Beauty and Health Mobile Apparel Fashion 43

Canadian Special Events

JANUARY 30, 2018

Meet the future stars of the event industry as they compete for votes by a distinguished panel of judges. This annual student competition for Seneca ‘s Event Design and Management program is one of the most anticipated events of the year. Join us and your industry peers to support our future leaders for an evening of inspired tabletops and creative ideas.

Magazine 40

Magazine Events Presentation Management 40

Smile.io

JANUARY 30, 2018

Offering the right rewards in your rewards program can be the reason that customers will choose to return to your business rather than shop with a competitor. This becomes even more important with VIP programs! As your most loyal customers, top tier members are looking for an exceptional customer experience that recognizes the loyalty they’ve shown your brand.

Customer Experience 36

Customer Experience Customer 36

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Dynamic Yield

JANUARY 30, 2018

A born and bred New Yorker begs eCommerce companies to understand his ennui over the two Super Bowl teams and personalize their experience accordingly. The post A New York Sports Fan’s Desperate Plea for Personalization appeared first on Dynamic Yield.

eCommerce 36

eCommerce 36

Payoneer

JANUARY 30, 2018

Editor’s note: This is a guest post from Refael Elbaz, Founder & CEO of Unicargo. The most important holiday in China is the Chinese New Year, which begins on the 15th of February in 2018. During this holiday, the entire industry completely shuts down. The Chinese New Year is celebrated for 15 days but the impact is estimated to be even longer than that, with total disruption usually reckoned at 35-40 days.

Shipping Costs 37

Shipping Costs Shipping eCommerce Travel 37

Dynamic Yield

JANUARY 30, 2018

Predictive Targeting, a new AI-Powered solution by Dynamic Yield, automatically converts every A/B test into an effective personalization opportunity. The post Introducing: Automated Personalization with Dynamic Yield’s Predictive Targeting appeared first on Dynamic Yield.

Marketing 31

Marketing 31

Weebly

JANUARY 30, 2018

Now matter what your resolutions are this year, you can find strength and support in the Weebly Community to help you reach new goals for your eCommerce site or store in 2018. With 3.8 million new websites published in 2017, we've expanded our community to 225 countries and territories across the globe. Entrepreneurs can leverage the community as both a networking tool and a resource for starting conversations, asking questions, finding inspiration, sharing suggestions and receiving tips from We

Improvements 20

Improvements Other eCommerce 20

Advertisement

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

Customer Data

Dynamic Yield

JANUARY 30, 2018

Predictive Targeting, a new AI-Powered solution by Dynamic Yield, automatically converts every A/B test into an effective personalization opportunity. The post Introducing: Automated Personalization with Dynamic Yield’s Predictive Targeting appeared first on Dynamic Yield.

Marketing 28

Marketing 28

Bamboo Rose

JANUARY 30, 2018

Recent research from IDC shows that the industry collaborative cloud (ICC) market is growing rapidly. Across multiple industries, including retail, financial services, healthcare, government and more, ICC companies represent more than $1 billion in revenue. Even more, that number is projected to exceed $20 billion by the end of 2020. As outlined by IDC, […].

Financial Services 20

Financial Services Retail Marketing Technology 20