Forrester eCommerce
JANUARY 31, 2019
When digital channels such as websites arrived, they were designed in large part as “pieces of paper” delivered on a computer screen (thus, the still-widely-used term “web page”). But the human brain wasn’t wired to slog through big blocks of text, so millions of websites (and now mobile apps and other digital interfaces) are currently […].
Groove
JANUARY 31, 2019
Choosing the right digital marketing agency is a critical step toward reaching your business goals. However, it’s important to understand an agency's qualifications and processes before you engage with them. Throughout our time operating as an eCommerce and lead generation agency, we've met with countless business owners and answered many questions to help them figure out the next steps for their businesses.
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Forrester eCommerce
JANUARY 31, 2019
In our new Forrester Tech Tide™ on video technologies for customer and employee experience, we took a look at 18 technologies that support video initiatives. Read the report to find out more about those technologies, and listen to the podcast below for a quick summary.
Ecommerce Platforms
JANUARY 31, 2019
Choosing an ecommerce platform is far from an easy decision. Some of them offer better pricing, while others are known for beautiful templates. From Shopify to WooCommerce and Squarespace to BigCommerce, they all have pros and cons. But if you'd like to guarantee a smooth interface and ensure that you're getting incredible themes, it seems like you can't go wrong with BigCommerce.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JANUARY 31, 2019
The Future Will Temper Insurer Optimism In 2019 Insurance business technology teams caught a few breaks in 2018. There were fewer, though costly, insured weather losses, as well as new thinking by insurance regulators when it comes to disruptive technology. But 2019 is a different story.
FastSpring
JANUARY 31, 2019
In the digital era, converting leads into customers is essential for the growth of your company. Polishing up your web presence and growing interest in your product is only half the battle. After driving traffic to your online store, your company needs to strategize effective ways to convert these visitors into paying customers. What happens when visitors want to leave your site without buying?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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OrderDynamics
JANUARY 31, 2019
Sorry, Not Sorry: What Canada is Doing Right and Not-So-Right in Omnichannel Today. OrderDynamics’ Omni-2000 research looked at over 2000 global retailer. This to discover the shopper’s view of retail omnichannel abilities. The global report gives readers an overall view omnichannel capabilities of retailers around the world. Subsequent country reports are also available.
Forrester eCommerce
JANUARY 31, 2019
Facebook’s tumultuous year made approaching the social giant’s Q4 2018 earnings call complicated, to say the least. Days before the call, news hit that Facebook is consolidating the back-end tech of its family of messenger apps. Why? Then, a story breaks that Apple is pulling a Facebook app that invites users to share their phone […].
Frooition
JANUARY 31, 2019
You’ve signed up for your Shopify trial , set up social media accounts, chosen a designer, and now you’re just waiting for your store to go live so you can start selling. It’s an exciting time, but it should also be a busy one for you. Here are ten tasks you can handle before launching your Shopify store , to ensure that it has the best chance of success.
eCommerce Evolution
JANUARY 31, 2019
Ross Beyeler knows a thing or two about ecommerce sites that convert. He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper , Johnny Cupcakes , Assoline and more. We get into several key design, UX and conversion rate optimization topics and examples including: Home page optimization and how the approach shifts if you have a large vs. small SKU count Storytelling in ecommerce and why successful ecommerce brands are gre
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Prisync
JANUARY 31, 2019
What If I told you there was a way for you to run your e-commerce store just like the big players do? You’d probably tell me that simply isn’t the case. And it makes sense. Big established retailers have more money than you, more people than you and in many cases more experience than you.
eCommerce Evolution
JANUARY 31, 2019
Ross Beyeler knows a thing or two about ecommerce sites that convert. He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper , Johnny Cupcakes , Assoline and more. We get into several key design, UX and conversion rate optimization topics and examples including: Home page optimization and how the approach shifts if you have a large vs. small SKU count Storytelling in ecommerce and why successful ecommerce brands are gre
Smile.io
JANUARY 31, 2019
Sephora is widely regarded as one of the best brand communities in the world. With their Beauty Insider and VIB Rouge reward programs, they’ve built an international community of customers who all value luxury cosmetics experiences. As a result, they’ve been held up as an example of what an effective loyalty program looks like.
Optimizely
JANUARY 31, 2019
Finding a good pair of jeans is really hard. I’d coveted Mother Denim’s jeans ever since I spotted Meghan Markle sporting a pair on her first outing with Prince Harry. I finally bought my first pair and they’ve become my absolute favorite jeans. Since then, I occasionally browse Nordstrom’s website looking at other Mother Denim jeans, but I haven’t bought a second pair.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retalon
JANUARY 31, 2019
We are in the midst of a retail transformation. Consumer behavior and mobile technology have dramatically changed the traditional retail model and it’s not over yet. As upstart online retailers mature, their desire to connect to their customers in a more personal manner is evolving. However, the old adage of right product, right place, and right time is truer now than ever before.
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