Fri.Nov 30, 2018

Marriott Breach: Starwood’s Hacker Tier Rewards Millions Of Customer Records

Forrester eCommerce

It’s probably as good a time as any to mention that releasing major breach announcements on Fridays is a worn-out trope by this point? That didn’t stop Marriott from announcing a breach of Starwood’s reservation system affecting 500 million people to kick off this Friday with a bang. Another Friday Another Breach Announcement If you weren’t […].

Top Three Tips For Retailers This Holiday Season

Retail TouchPoints

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye.

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Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy


As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing

HCOs Need To Double Down on Virtual Care and Interoperability in the post CVS-Aetna Era

Forrester eCommerce

Shifts in consumer lifestyle and expectations have given innovators the opportunity to enter the healthcare space and capture market share with their modern, enhanced patient experiences. Instead of standing on the sidelines, CVS and Aetna have banded together to compete with healthcare disruptors. Today, CVS and Aetna finally closed their long-expected merger ringing in at […]. healthcare

3 Ways Ecommerce Companies Can Stay Competitive for Extreme Growth


There’s a reason boxers have weight divisions when it comes to fighting. It would be unfair to pitch a featherweight against a heavyweight. Simply put, the competition just wouldn’t be competitive. If one side has a huge advantage over the other, it’s not a fair fight and would end in mismatches.

The mass hysteria we call ‘Black Friday’

Steve Dennis

I will admit that I have been more than a little Grinch-like about both Black Friday and its unfortunately named cousin “Cyber Monday” for some time. While it’s an exaggeration to say it’s all much ado about nothing, there are a few inconvenient truths about Black Friday that are worth remembering. It’s not the biggest shopping day of the year. That will be December 22nd. I promise. The deals are rarely all that good.

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CPC Strategy’s Amazon Black Friday Cyber Monday Recap [2018]

CPC Strategy

Last year, they coined Black Friday as “Couch Friday” when millions of holiday items were purchased via mobile, desktop and tablet devices. Read More. The post CPC Strategy’s Amazon Black Friday Cyber Monday Recap [2018] appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace

How Improving Store Experience Can Generate More Retail Foot Traffic


How Improving Store Experience Can Generate More Retail Foot Traffic. In July 2017, a report analyzing over 8M shopping trips across the U.S. indicated that retail foot traffic had hit an all-time low. The report further signalled an end for the brick-and-mortar revival. However, some retailers must not have read that report. Modern retailers understand that stores are no longer places to just display products and hope for retail foot traffic to wander in to buy.

Attacked on Amazon with 5-Star Reviews


With Amazon cracking down on illegitimate reviews, unscrupulous players have a new weapon in their toolkit: attacking a listing by posting loads of fake, positive reviews. The worst part is it can be effective, as Zac Plansky unfortunately discovered.

Craft an SEO Strategy for Your Small Business


Editor’s note: This is a guest blog by Manish Kumar, Content Marketing Manager at Tangensys. Whether your business is small or large, you have got a set of strategies to in place. These can be to ensure that it is functioning, to improve the performance or to increase productivity.

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Preparing Your Store for the Holidays: A Guide for Small Businesses

Springboard Retail

Preparing for the holidays when you’re a small business owner can be stressful! Not only do you want to make sure your store is ready for the influx of customers that this time of year can bring, but you also have to ensure that everyone walks away happy and willing to come back.

Stand By The Basics: Holiday Content On Social Channels


Flashy and expensive holiday campaigns are better, right? Making a huge splash will lead to bigger sales, right? Not all the time. High-end motion graphics, clever writing, and humor all help an ad go viral, which is fun, but may not necessarily rake in immediate holiday sales as desired.