Tue.May 24, 2022

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Knowledge Worker Autonomy And It’s Impact On The Employee Experience

Forrester eCommerce

As organizations continue efforts to perpetually reduce costs, knowledge worker productivity becomes a key focus. Specifically this means giving knowledge workers the ability to work on their own without assistance from other knowledge workers. Done well, this is autonomy. Done poorly, it can be difficult to know what to do, how to do it, and […].

Other 370
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With U.S. Livestreaming on the Rise, Firework Raises $150M in Fresh Funding

Retail TouchPoints

Livestreaming platform Firework has secured $150 million in Series B financing led by SoftBank Vision Fund 2 , bringing its total funding to-date to more than $235 million. Brands, retailers and marketplaces are increasingly using shoppable live-video events to promote products and raise brand awareness, with Coresight Research projecting that livestreaming in the U.S. market will more than triple by 2024 to reach $35 billion.

eCommerce 321
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Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester eCommerce

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies. Amidst all the changes in the ad ecosystem, we are seeing the emergence of a new tool with the promise […].

B2C 369
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How Retail Should Enter the Metaverse

Retail TouchPoints

Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and the excitement takes over before there’s actually time to use that word in a sentence. Essentially, we lack a couple of concrete examples of how that idea could play out for brands in a winning way. The issue with a buzzword becoming something more is that often, the term is too squishy — it’s introduced in a vague way across the industry, and thought leaders end up all discussing it

Retail 306
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Conversation Automation, Personalization, and AI: 5 Key Findings for B2B Marketers

Forrester eCommerce

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences—whether buyer, customer, or employee—means something different to every […].

B2B 369
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Asda Fortifies Omnichannel Approach by Updating OMS and Fulfillment

Retail TouchPoints

British retailer Asda is enhancing its end-to-end supply chain and retail operations by partnering with Blue Yonder to improve order management. Asda, which operates 640 stores including supercenters, superstores and supermarkets, also will work with Bringg to upgrade its fulfillment capabilities. These investments align with the company’s intentions to strengthen its omnichannel strategy and a three-year plan to invest $1.3 billion into its supply chain , which were outlined when investors the

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Starbucks Joins Growing List of Companies Exiting Russia

Retail TouchPoints

In response to the ongoing conflict in Ukraine, Starbucks has announced that it will leave the Russian market and close all 130 stores located in the country. In a statement made May 23, 2022, Starbucks’ CEO Kevin Johnson noted that the company will support its nearly 2,000 associates in Russia with six months of pay and job search assistance. Starbucks entered the Russian market in 2007 and its franchises in the country are operated by Kuwait-based Alshaya Group.

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Call For Entries: Forrester B2B Summit APAC Awards

Forrester eCommerce

After two years of working and connecting with our colleagues and peers remotely, we are so excited to bring our B2B Summit APAC event back to Singapore. Our analyst teams have been working intensely to stand up an agenda that is relevant and unique to our APAC clients, addressing the most pressing issues we hear […].

B2B 195
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Walmart Doubles Down on Drone Delivery, Distribution Center Robotics

Retail TouchPoints

Walmart is expanding its deals with two tech partners, upping the ante in delivery and warehouse automation. DroneUp will broaden its drone delivery network to 34 sites, allowing Walmart to reach upwards of 4 million customers; and Symbotic robotics will be implemented at all 42 of Walmart’s regional distribution centers (DCs), up from the previous commitment of 25 DCs. .

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ESG’s Significance To Business Leaders

Forrester eCommerce

ESG can mean different things depending on who's saying it and the context in which it's said. In this first of a series of blog posts on ESG, we explore what it is and its significance to businesses.

Blog 195
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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DSers Review (May 2022): The New Oberlo Alternative?

Ecommerce Platforms

Dropshipping is one of the most popular eCommerce fulfillment models in 2022, and it’s only predicted to continue expanding. Dropshipping is the fulfillment model for nearly one-third of online stores and is anticipated to achieve a CAGR of 28.8% from 2019 to 2025. For the uninitiated, drop shipping enables new and established sellers alike to extend their product inventory without making any initial investments or storing bulky products in their own facilities.

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Meet Forrester’s New Senior Analyst Covering Performance Marketing: Nikhil Lai

Forrester eCommerce

Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. But the way that consumers buy is changing, and […].

B2C 195
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The Range partners with Ideal World to launch livestream with shoppable content

365 Retail

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. Ideal World TV will provide studio space for The Range to install a full ‘store-in-studio’, livestreaming the retailer’s video content on popular social media platforms such as TikTok, Instagram and YouTube – as well as broadcasting on Ideal World’s own TV shopping chan

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5 Tips on How To Improve Customer Engagement | Salsify

Salsify

"Night of the Living Dead." "Resident Evil." "28 Days Later." If you think zombies are only scary in movies, consider what they'll do to your online sales.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Thinx CEO steps down

RetailDive

Johnson & Johnson exec Meghan Davis is taking the reins months after consumer products giant Kimberly-Clark bought a majority stake in the brand.

Consumer 103
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Store Expansion May Not Be A Slam Dunk For Struggling Digitally Native Brands

Steve Dennis

Warby Parker’s disappointing earnings report is just more evidence of what I call the profitless prosperity of disruptor brands. They join a growing list of retail innovators that are posting strongly growing revenues while their profits continue to worsen. Given that Warby is among the biggest and most mature DNVB’s (digitally native vertical brands) one would expect profit margins to be improving, rather than headed in the opposite direction.

Books 78
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Why this D.C. neighborhood is becoming a hub for DTC brands

RetailDive

From Warby Parker and Allbirds to Outdoor Voices and Glossier, Georgetown has become the destination of choice for many digitally native brands.

Outdoor 104
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How Marketers Can Leverage Forrester’s Study on Zero-Party Data

SheerID

SheerID CMO Sai Koppala shares his advice on how to incorporate zero-party data into your marketing strategy as third-party cookies phase out.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Joining the luxury trend, Tag Heuer accepts crypto as payment

RetailDive

The announcement continues a race between major fashion houses LVMH and Kering as both expand into crypto and the metaverse.

Fashion 108
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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change. Digital marketing can play a key role in achieving success under these conditions.

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Glossier founder Emily Weiss steps down as CEO

RetailDive

Kyle Leahy, who joined the DTC beauty brand last year as chief commercial officer, is taking the reins.

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LiveIntent named one of the Best Places to Work in 2022

Liveintent

“Putting people first” isn’t just a catchy tagline. It’s a mission statement that’s baked into each company policy, diversity initiative, and employee engagement program. That’s why LiveIntent was named in Inc.’s Best Places to Work in 2022 list. “We invest heavily in creating a suite of perks and benefits to support people and help them live their best work life,” said Abby Hamilton, chief people officer at LiveIntent. “People want to

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Kendra Scott unveils engagement ring collection

RetailDive

The brand continues to enter new product categories as startup and established jewelry retailers vie for capital and market share.

Jewelry 97
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4 Best Ecommerce Grocery Sites In India

Ecommerce Guru

Grocery shopping is an unavoidable monotonous task, but have you ever thought of eliminating it? Are you crawling on edge to find solutions on how to do it? No need to worry because you are at the right place. Now, you can order groceries online from some of the best online grocery stores with just a click on your screen. Yes, it is a simple and relaxing task.

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Petco comps up 5% in Q1 as consumers continue to spend on pets

RetailDive

The pet category has been resilient in times of economic uncertainty. That could help Petco as consumers pull back on discretionary spending.

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Starbucks is leaving Russia and closing 130 shops

RetailWire

Starbucks has made the decision to permanently close its business in Russia after 15 years operating in the country. The coffee giant is shuttering all 130 coffee shops that operated in Russia prior to that country’s attack on Ukraine.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Best Buy trims sales expectations as pandemic boom unwinds

RetailDive

Inflation, the end of stimulus and a return to experience spending hurt sales at the retailer — but it could have been worse.

Retail 81
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Tech leaders prioritize supply chain efficiency gains

RetailWire

Chief information officers at Carhartt, Walgreens and other companies are focusing their tech investments on increasing efficiency and cutting costs throughout the supply chain. “When budgets are under significant scrutiny, companies tend to place more emphasis on shorter-term solutions that can drive efficiency and productivity,” said Juan Perez, chief information officer at Salesforce.

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7 Best Mother’s Day Advertising: How To Make The Most of Mother’s Day During And After The Event?

Korona

Mother’s Day is one of those moments when retailers experience a surge in sales and do everything they can to maximize sales before the summer months. According to the annual survey released by the National Retail Federation, Mother’s Day spending was expected to reach a record $31.7 billion this year , an increase of $3.6 billion over 2021. .

Events 52
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How to Analyze Your MDM Strategy for Better Business Outcomes

Digital Doughnut

Enterprises need robust data management capabilities to make better business decisions, improve operational efficiency, and drive superior customer experience (CX). This is where master data management (MDM) comes into the picture. A sound MDM strategy is the hallmark of success for businesses across industries. The article talks about five pillars of a successful MDM strategy.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib