Mon.Jul 17, 2017

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The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

RTP blog

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today. To stay relevant, retailers need to understand consumers’ changing shopping habits, improve their technology systems to provide the shopping experience consumers expect across channels and anticipate and prepare fo

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TaxJar Spotlight: Simple Sales Tax Returns for Ecommerce Businesses

A Better Lemonade Stand

In this TaxJar review we discuss how TaxJar streamlines the sales tax process, educates businesses on sales tax & helps businesses file sales tax on time. The post TaxJar Spotlight: Simple Sales Tax Returns for Ecommerce Businesses appeared first on A Better Lemonade Stand.

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The 4 Forces

Rishi Rawat

If you’re a marketer you need to tattoo this in your mind. The diagram below is used to understand the forces that are at play when a consumer is considering purchasing a new product or service: The 4 forces are: – The Push of the Current Situation. – The Pull of the New Solution. – The Anxiety of the New Solution. – The Allegiance to the Current Situation.

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Ecommerce Apps to Make Online Retailing Easier

ecomdash

Ecommerce apps you need to make online retailing easier, to save you time while increasing revenue, and to help you tackle business operations. Read more. The post Ecommerce Apps to Make Online Retailing Easier appeared first on ecomdash.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Tiffany seeks to execute the ‘customer trapeze’

Steve Dennis

Last week the Wall St. Journal featured a story on Tiffany & Co’s “midlife crisis.” The piece highlighted the jewelry brand’s struggle to regain its “cool” and improve recently tepid sales and profits. A few days later they announced the hiring of a new CEO. Yet Tiffany is hardly alone in dealing with what I have coined the “customer trapeze “, particularly as Millennials become an increasingly important demographic.

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From retailers to Australia’s top cloud consultants: The SMB Consultants Story

TradeGecko

In just 7 years, SMB Consultants have pulled off a remarkable transformation - creating and defining a new category of consulting business, and are now the leading “cloud integrators” in Australia and New Zealand.

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Retailers on the Move with Mobile POS

Cegid

The store is still the strong heart of retail, offering consumers the opportunity to touch, feel, try on, explore, engage and buy, all under one roof. After all, that’s what great shopping is all about! However, to be successful today, that store’s heart must beat with a decidedly digital pulse. Ultimately, the consumer wants the best of both the physical and digital retail worlds.

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Customer Journey

Dynamic Yield

The customer journey refers to the life cycle, or stages a customer travels through in their relationship with a specific brand. From awareness to consideration, intent, purchase, and even loyalty, each consumer decision journey differs per person and encompasses a variety of potential touchpoints and experiences a customer can share with a brand. One customer […].

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Digital Transformation: The Ultimate in Luxury Experience

Cegid

Online sales of luxury goods are expected to triple to reach circa $70 billion by 2025, according to McKinsey & Co. This digital shopping surge by luxury consumers creates an exciting opportunity for luxury retailers to upgrade their systems, engage their associates and gear up to meet the online consumer’s expectations. Just how to do this while maintaining trust and a human touch is the subject of a new paper, “Digital Transformation: The Ultimate in Luxury Experience.

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Multi-Armed Bandit

Dynamic Yield

In traditional A/B testing methodologies, traffic is evenly split between two or more variations. A multi-armed bandit approach allows you to dynamically allocate traffic to variations that are performing well while allocating less and less traffic to underperforming variations. This testing approach is known to produce faster results since there’s no need to wait for a […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Activity Report: Drill Down to See What is Actually Happening With Your Site or Product

Kissmetrics

A part of using analytics is knowing what user behavior is driving what action. Most tools only give you surface-level data. For example, you’re aware that signups decreased last week, but you won’t know which segments are behind any trends in your KPIs. And that makes it pretty useless. Activity Report is our approach to solving this. With this report, you’ll look at specific events (say, user signups) over a period of time (week, month, etc) and then drill down to see what’s driving the trends

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Contextual Bandit

Dynamic Yield

While multi-arm bandit algorithms go beyond classic A/B/n testing, conveying a large number of algorithms to tackle different problems, all for the sake of achieving the best results possible, they can also become contextual. With the help of a relevant user data stream, contextual bandits for website optimization rely on an incoming stream of user […].

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