Macy’s to open more standalone Backstage stores
October 2, 2020
Macy’s, which has seen its sales go from tepid to cold since the novel coronavirus outbreak began earlier this year, is planning to open more standalone Backstage off-price stores in an effort to drum up consumer interest and purchases. The retailer, which originally launched Backstage as a standalone concept, later began to focus more on a store-within-a-store strategy. Its latest announcement has it stepping up both of those initiatives.
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