Wed.Nov 25, 2020

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How to Create Hyperlocal Ad Campaigns

Kissmetrics

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity.

Events 363
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332: How Amanda Recovered Her Business After Getting Crushed By Covid-19

My Wife Quit Her Job

Today, I’m really happy to have Amanda Wittenborn back on the show. Amanda is a student in my Create Profitable Online Store Course, and back in episode 269, we talked about her 7 Figure commerce business selling party supplies online. In fact, she was on track for a record year until COVID-19 hit and she lost almost all of her sales overnight. In this episode, you’ll learn how Amanda pivoted her business and managed to grow her sales significantly despite the pandemic.

Supplies 296
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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Kissmetrics

Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else.

Marketing 363
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J.Crew Promotes Company Veteran to CEO

Retail TouchPoints

Libby Wadle, a retail industry veteran who has filled a number of senior management roles at J.Crew Group since she joined the company in 2004, has been named CEO. She replaces Jan Singer, who has left to pursue other endeavors. Most recently, Wadle was President and CEO of Madewell , where she was instrumental in transforming the brand from a startup division to a high-growth industry leader.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The 5 Benefits of E-Commerce Automation

Kissmetrics

Running an e-commerce store is a lot of work, but you already know that. You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. And everything else in between. Sometimes it can feel like you’re doing so many little things just to keep the business going, so you don’t have time to focus on the big picture, taking your business to the next level.

eCommerce 336
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GameStop, Express, Saks OFF 5TH Add Installment Payment Options

Retail TouchPoints

GameStop , Express and Saks OFF 5TH all have deployed buy now, pay later services. GameStop is partnering with Sezzle , and Express and Saks OFF 5TH are both partnering with Klarna to offer the option to shoppers of paying for their purchases in four equal, interest-free payments. Sezzle is currently available at GameStop’s more than 3,300 U.S. retail stores, its ecommerce site and through the GameStop mobile app.

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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

Like many brands dealing with COVID-19, DTC jewelry brand Mejuri was forced to focus intently on its online operations this year. The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. “At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints.

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The Ultimate CVO Guide – RFM model: Lovers

Omniconvert

The previous chapter of our CVO Guide answered an important question, “What are RFM groups?“, showed you how Recency, Frequency. The post The Ultimate CVO Guide – RFM model: Lovers appeared first on Omniconvert Ecommerce Growth Blog.

Blog 148
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Reducing Environmental Harm and Regulatory Penalties as Hurricane Season Nears its End

Retail TouchPoints

Disruption and innovation are common themes for 2020. America’s retailers and their workers have been on the front lines of the COVID-19 crisis, with grocers, pharmacies and other retailers working hard to make sure families have access to food, medicine and other needed goods and services. Adding to the stress of this year is a hurricane season that has been exceptionally busy.

Document 216
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An Expert’s Guide to Google Shopping Insights: Know Exactly What Your Shoppers Want

SellBrite

An eMarketer survey found that ad spend on ecommerce is up nearly 40% since 2019 in the wake of the pandemic. Numbers don’t lie; everyone, including you, is fighting for consumer attention by investing more time and money. However, with new ecommerce stores being established every day comes more competition. So, how can you stay ahead? Google Shopping Insights has some answers.

Jewelry 129
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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4 New Year’s Resolutions for Media Publishers

Liveintent

We can’t get to 2021 fast enough. After one of the craziest years in human history, we’re all eager to close the book on 2020 and start anew. So, in that spirit, November doesn’t seem too early to start planning New Year’s resolutions! Sticking to your New Year’s resolutions takes focus and a lot of hard work, and we’re not quite sure how different that will be in 2021.

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Midcounties Co-op to close stores early on Christmas Eve

TalkingRetail

Midcounties Co-operative has revealed that all of its food stores will close at 5pm on Christmas Eve to give staff extra time with family and friends. The move has been welcomed by shopworkers’ trade union Usdaw. National officer, John Gorle, said: “When the country faced a crisis unlike any in our lifetime, shopworkers stepped up.

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3 Secrets to Drive Online Discovery of Your Products

ChannelAdvisor

This holiday season, the nation’s favorite pastime, going shopping, will be harder for consumers to practice. And changes to consumer behavior mean changes to your ‘product discovery’ strategies to ensure your sales growth isn’t at risk. Discovery shopping is a key driver of growth for brands and retailers. In fact, as one of our June 2020 surveys uncovered, 24% of active US consumers have purchased from new brands and retailers since the COVID-19 outbreak that they hadn’t shopped wi

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Union warns of festive crisp famine over strike action

TalkingRetail

The UK is facing a festive crisp famine as a result of “broken promises” and a proposed pay freeze by management at haulier Eddie Stobart, trade union Unite has warned. Unite claims Eddie Stobart is refusing to recognise the union for pay negotiations for lorry drivers on its Warrington-based Walkers crisp contract and is trying.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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J. Crew CEO exits

RetailDive

Jan Singer is leaving, and current Madewell executive Libby Wadle will be stepping into the role — the third executive to take the spot in three years.

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How to Delete or Close an Amazon Affiliate Account

Ecommerce Guru

There are millions of members joining the Amazon affiliate account, but not everyone is successful. So, if you have eventually chosen to permanently delete or close your Amazon affiliate account, follow the steps. Remember that you are unable to get back or make it available again once you delete your account, so consider before you close. It is no longer available to you or anyone else until your account is closed; you will not be […].

eCommerce 103
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'Are there bolder moves we can take?': Ulta president talks Target partnership

RetailDive

Dave Kimbell discusses how the beauty retailer decided on square footage, the number of stores and representing the true experience in a small space.

Retail 124
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Millions of Americans go hungry as pandemic cases spike

RetailWire

More Americans than at any point in the novel coronavirus pandemic are going without food, according to a Washington Post analysis of federal data. One in eight American adults, nearly 26 million people, sometimes or often have not had enough food to eat over the past week. The worst hit area has been Houston, TX, where three in 10 adults in households with children report not having enough to eat.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Ahead of Black Friday, retailers brace for online returns

RetailDive

Companies have been proactive in preparing for a season where e-commerce is king. Will it be enough? Seven experts weigh in.

eCommerce 129
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Payzone agrees new gift card tie-up

TalkingRetail

Payzone has signed a new contract with Blackhawk Network to supply Payzone stores with the One4All and Choice gift cards. The range at Payzone outlets initially includes six variations of the gift card, including One4All Classic, Birthday and Christmas gift cards, along with Gamers Choice, Fashion Choice and Restaurant Choice gift cards. The gift cards.

Gifts 81
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For some apparel retailers, Q3 was a comeback quarter

RetailDive

The pandemic has complicated an already tough market, but a few players managed to get it right in the period.

Apparel 130
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Dead Man’s Fingers rolls out limited edition range for Christmas

TalkingRetail

Halewood Artisanal Spirits has launched a range of limited edition flavours for its Dead Man’ Fingers rum brand. The range is available from Parfett’s and includes Dragon Fruit, Liquorice & Blackcurrant, Cherry, and Banana flavours, all of which come in their own 500ml Dead Man’s Fingers skull glasses and retail at £22.95. Sam Caulfield, Dead.

Retail 80
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Urb-it announces partnership with Fluent Commerce to offer omni-channel retailers a convenient and sustainable shipping service

Retail Technology Review

Green last mile logistics provider, Urb-it has entered into a strategic partnership with leading order management platform Fluent Commerce. Together, Fluent Commerce and Urb-it will allow retailers to craft a seamless and sustainable omni-channel experience for their customers.

Channel 70
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Inverness petrol station joins Spar

TalkingRetail

Spar Scotland has added a new store in the north of the country. Blackpark Filling Station, near Inverness, is a 1,000sq ft licensed forecourt with a food-to-go area that offers hot food, freshly prepared sandwiches, baguettes, and salads. Other products include Costa Express, Whippy ice-cream, the National Lottery, a car wash, and Calor gas services.

Other 78
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Beware of bogus retail websites this Black Friday

Retail Technology Review

By Orly Bar Lev, Cybersecurity expert, Mimecast. The holiday season is fast approaching, and consumers are turning to online websites to they make purchases– leaving them exposed to fake websites impersonating legitimate brands consumers know and love.

Retail 70
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Co-op grows online on-demand services

TalkingRetail

Co-op is expanding its autonomous home delivery service into Northamptonshire. The retailer was the first to use same-day robot deliveries in the UK when it partnered with Starship Technologies in early 2018 to offer online home delivery services in Milton Keynes and surrounding areas including Newport Pagnell and Bletchley. The service will now expand to.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Victoria's Secret lingerie chief out

RetailDive

John Mehas had led the faltering business since February 2019 and has been replaced by L Brands' international business chief, Martin Waters.

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Chancellor’s restraint on 2021 employment costs welcomed

TalkingRetail

The Association of Convenience Stores has welcomed the government’s announcement on 2021 wage rates, which will help retailers keep more people employed. In today’s Spending Review, chancellor Rishi Sunak confirmed that the government have accepted the Low Pay Commission’s recommendations in full for wage increases in 2021. The National Living Wage rate will rise to.

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What Does Ad Personalization Mean for Publishers?

Powerinbox

Consumers have spoken and their message is clear: They want ad personalization. . According to Epsilon, 90% of consumers said they find personalization appealing , and 80% are more likely to make a purchase from a company if it offers personalized experiences. Innovid also found that consumers prefer certain types of ad personalization : 39% want ads that fit into the context of their experience, like the websites they visit. 31% want ads that take their demographic information into account. 29%

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Hancocks unveils Black Fridays sale

TalkingRetail

Hancocks, the confectionery wholesaler, will be launching a Black Friday event tomorrow (27 November). The event, which will last until 4 December, will offer deals on top-selling branded confectionery including: Coca Cola, Haribo, Cadbury, Maynards, Doritos, Nestle, and Swizzels while stocks last. The Hancocks Black Friday deals will be available in-store and online with click-and-collect.

Events 72
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib