Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’
Retail TouchPoints
FEBRUARY 4, 2022
Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. Heidersbach spoke during Coresight Research ’s AI-Powered Language: A New Era of Enhanced Customer Engagement webinar. “ I actually think we’ve done ourselv
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