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Hershey Releases New Reese’s Big Caramel Cup
November 10, 2023
In an official press release from The Hershey Company, Reese’s, well-known for its combination of chocolate and peanut butter, is launching a new addition to its product range: the Reese’s Caramel Big Cup.
This candy innovation adds a rich layer of caramel to the already-perfect peanut butter cup. And for the first time ever, this combination is presented in a Big Cup format, creating both a large portion and a big statement.
“Next to peanut butter, caramel is the most requested combination with chocolate — and while Reese’s Peanut Butter Cups are already perfect, ask, and you shall receive. As the experts in chocolate and peanut butter deliciousness, we know what our fans want, and we’re delivering on that with the Reese’s Caramel Big Cup.”
Emily Stover, Reese’s senior associate brand manager
A 2021 Change.org petition titled “Bring Back Reese’s Peanut Butter Caramel Cups” nostalgically reminded candy lovers that Reese’s once produced a delectable blend of peanut butter cups with caramel before discontinuing it in 2006. The heartfelt plea was initiated by Dakota Adams, who urged Hershey to reintroduce the caramel-infused peanut butter cups.
In their appeal, Adams stated, “I think Reese’s could make some [real] money with this, if properly thought out and planned. Along with this, I think everyone could use a brand new rendition [of] caramel, chocolatey, peanut butter goodness.” And it seems their plea was answered, as starting on Nov. 17, Reese’s Caramel Big Cups will be available nationwide in both standard and king-size packages.
Nestled in Hershey, Pennsylvania, The Hershey Company is a leading snack manufacturer recognized for its iconic brands, dedicated team, and commitment to ethical and sustainable practices. With nearly 20,000 employees globally, Hershey ensures the delivery of quality products.
The company hosts over 100 brand names across approximately 80 countries, driving over $10.4 billion in annual revenues. This portfolio includes famous brands like Hershey’s and Reese’s as well as fast-growing salty snacks such as SkinnyPop.
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