Tue.Aug 03, 2021

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How And Why To Bother With Customer Obsession

Forrester eCommerce

Companies buy in to the theory of customer obsession. Does anyone out there think that putting the customer at the center of your leadership, strategy and operations is a bad idea?? See, I didn’t think so. And yet, just 8% of enterprises are actually customer obsessed. When my colleague Rick Parrish and I developed a […].

Customer 469
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Don’t Panic, Most Sites Are Seeing Traffic Drops

Kissmetrics

It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out, the majority of websites across the globe saw traffic drops as you can see from the graph above. But within a few months, things didn’t just reverse, many industries were facing all-time high traffic levels. Just look at ecommerce as a sector, it’s had rapid growth.

Leisure 356
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The Unfortunate Connection Between Professional Athletes And B2B Sellers

Forrester eCommerce

What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? They are likely to be feeling the effects of stress and mental health challenges such as anxiety and depression.

B2B 461
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How to Build Better Ads With the Facebook Ads Library

Kissmetrics

What if you could see every ad currently live on Facebook? Imagine the data, ideas, and revenue you could generate. You no longer have to imagine. Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online.

eCommerce 313
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Global Trends 2040: A More Contested Word

Forrester eCommerce

As analysts, part of our jobs is to try to decipher the broader trends impacting businesses. Needless to say the exercise is becoming more and more difficult and anything beyond 24 to 60 months looks very futuristic. That’s why I enjoy reading prospective books and especially publications of the National Intelligence Council. Published every four […].

Books 318
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Gopuff Raises $1 Billion as Online C-Store Seeks to Become an Ecommerce Giant

Retail TouchPoints

Digital convenience store Gopuff has raised $1 billion in new funding at a $15 billion valuation as the retailer sets the pace for the c-store last mile. The funding will build upon the $1.15 billion Gopuff raised in March as the company expands across North America, deepens its presence in the UK and Europe and makes new hires to build its technology base.

More Trending

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Sweaty Betty Sold to Wolverine Worldwide as Women’s Activewear Market Heats Up

Retail TouchPoints

Wolverine Worldwide has acquired Sweaty Betty in an all-cash transaction valued at approximately $410 million. The deal will help Wolverine shift to a more digitally-focused business model and position the company as a leader in the women’s activewear category. Sweaty Betty CEO Julia Straus will continue to lead the brand, reporting directly to Brendan Hoffman, President of Wolverine Worldwide.

Apparel 306
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Financial Services Firms Can Earn Trust With A Real Commitment To Sustainability

Forrester eCommerce

Financial services firms that embrace sustainable business models have an opportunity to win over values-based customers.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. 2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. The stage is set, however, for strategic players to carve out a new growth agenda and reinvent their brand.

Fashion 290
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Starting a Side Hustle in Ecommerce

Omnisend

Reading Time: 9 minutes. Ecommerce has become a popular option for computer-savvy individuals looking to augment their income. For some, this includes exploring their side hustle ideas. . Whether they’re budding entrepreneurs or established merchants, online side hustles can merely serve as a means to make ends meet. That, or to bring a little more financial security into their lives.

eCommerce 148
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Use this post-purchase email flow to increase Customer Lifetime Value

Omniconvert

Steal this post-purchase email flow from The CLV Lady and discover how to use NPS surveys to build a better customer journey for your customers. The post Use this post-purchase email flow to increase Customer Lifetime Value appeared first on Omniconvert Ecommerce Growth Blog.

Customer 148
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Walmart SEO: How to Rank for the Right Keywords on Walmart Marketplace

SellBrite

You’re an experienced ecommerce merchant who has branding and messaging figured out. You’ve just joined Walmart as a seller, and all seems to be going well until you realize one critical issue—the marketplace doesn’t offer individual seller pages. How are you going to stand out to buyers? When you’re battling with similar sellers for the eyes of customers, SEO is a great way to get ahead of the crowd.

SEO 137
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Hasbro, Mattel to raise prices as logistics costs increase

RetailDive

The toymakers said challenges in ocean shipping were among the leading factors of cost inflation, but their supply chain teams found ways to navigate the disruptions.

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Ferrero expands Kinder Surprise toy range

TalkingRetail

Kinder Surprise is launching a new range of eggs featuring animals from North America. The Kinder Surprise Natoons range will be available from September in 20g (99p) and 60g (£2.56) packs, featuring 16 different animal toys to collect. Each toy can be scanned to unlock a set of activities for children to complete on the. This story continues at Ferrero expands Kinder Surprise toy range.

Toys 116
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Victoria's Secret, Bath & Body Works officially part ways

RetailDive

However, the brands remain tied by a settlement with the Oregon Justice Department over their ex-parent's "culture of silent harassment and fear.

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Perfetti Van Melle unveils plans for £1m Halloween campaign

TalkingRetail

Confectionery company Perfetti Van Melle (PVM) is set to launch a Halloween campaign to “support sales opportunities ahead of HFSS regulations coming into force next April”. The “All Wrapped Up” campaign will kick-off in September and feature PVM’s Fruittella and Chupa Chups brands, including a series of videos on Pinterest encouraging shoppers to get involved.

Retail 116
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How outdoor furniture brand Outer grew its unique showroom model

RetailDive

The DTC company last month opened its 1,000th Neighborhood Showroom, which helps connect potential customers with existing ones.

Outdoor 129
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Fry’s expands multi-pack range with cherry variant

TalkingRetail

Confectionery brand Fry’s is rolling out a limited edition Cherry Turkish Delight multi-pack. The variant is available in 3x15g bars, retailing at £1.49, and will “help retailers drive sales from shoppers looking for something a bit different on the confectionery fixture”. The brand said its multi-pack range is growing almost 17%, ahead of the total.

Retail 111
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Walmart, Target to launch reusable bag pilots

RetailDive

The founding members of the Consortium to Reinvent the Retail Bag will test new totes along with tech aimed at incentivizing and tracking shopper use.

Retail 116
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Weetabix supports back-to-school season with £2m advertising campaign

TalkingRetail

Weetabix is kicking off an advertising campaign to “inspire kids and adults to enjoy the best possible start to the day as they head back to school and work”. The campaign is running across TV and video-on-demand platforms throughout August and September, highlighting different serving suggestions and referencing the easing of lockdown restrictions.

Retail 111
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Wolverine World Wide acquires activewear brand Sweaty Betty

RetailDive

The retailer, which is best known for its footwear, is acquiring the DTC company in an effort to expand its e-commerce strategy and product categories.

eCommerce 112
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9 Reasons to Stop Manual Repricing

Wiser

How can you keep your eCommerce site competitive? The answer for retailers today is with frequent price changes , also known as repricing. This makes sense—plenty of the biggest retailers, like Amazon and Best Buy, change their prices multiple times a day (or even multiple times a minute). However, the smaller to mid-sized retailers are often still repricing manually.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Under Armour posts strong growth, but will the turnaround stick?

RetailDive

Results were a vast improvement over the second quarter last year, but a temporary uplift in consumer demand could also be factoring in.

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How Is Artificial Intelligence Transforming Ecommerce Business?

Ecommerce Guru

Accounting for a magnificent 35% of its gross profits, products cross-selling and up-selling of the E-commerce platform is among the major success stories of this retailer. Which technology is best for driving the mode of this conversion? The product recommendation technology is primarily authorised by artificial intelligence. Apart from these product recommendations, online retailers have utilised artificial intelligence in Ecommerce industry has been used online retailers for giving better cha

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PPP Loan Forgiveness Guide – How SMBs Can Apply for Loan Forgiveness

Korona

Small businesses have had QUITE the past year and a half. A lot of SMB owners had to shut their shops down. Others had to cut hours. Most saw a drop in sales for at least a period of time. And everyone had to reevaluate their future and learn how to adapt to an ever-changing situation. For many small businesses, federal and state governments did provide some important relief.

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Reebok's new AR tool helps basketball players set up their own courts

RetailDive

An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York.

Arts 112
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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2021 Holiday Shopping Ecommerce Stats & Trends [August 2021]

ROI Revolution

Published June 29, 2021 | Updated August 3, 2021. In a post-pandemic world , everything is unprecedented. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends.

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The convenience of buy now, pay later creates risks: Fitch

RetailDive

Fast underwriting, low credit barriers and lack of reporting are hallmarks of a fast-growing market for the credit services.

Marketing 112
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The Open Experience Alliance (OXA) | Salsify

Salsify

“Great commerce experiences can only be delivered when brands and retailers are working in close collaboration… walled gardens prohibit this, and intermediate the relationship between a brand and its retail customer.”. — Rob Gonzalez, Co-Founder and CMO at Salsify. To provide the best opportunity for all brands to succeed in commerce, there must be a seamless and rapid commerce experience collaboration, without toll roads, between retailers and brands.

Retail 78
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Isle of Wight delivery scheme expands

TalkingRetail

A same day delivery service by Southern Co-op on the Isle of Wight is to be extended after a successful trial. The scheme, which is set to create eight jobs on the island, is run through the Snappy Shopper app. It currently covers the west of the island but from 13 September will be extended. This story continues at Isle of Wight delivery scheme expands.

Retail 85
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib