Wed.Mar 25, 2020

How Employees Feel About Coronavirus Now: A PandemicEX Survey Update

Forrester eCommerce

The #pandemicEX survey results indicate that 41% of US workers are now afraid to go to work, compared with 29% two weeks ago. Read more. age of the customer employee experience pandemic promoted

The Omnichannel Campaign That Got Me the Cute Blue Shoes


“Cute shoes, where did you get them?” I’m not sharing. What I will tell you, though, is how smooth my journey was to buying said cute shoes. I was scrolling through my Pinterest feed one evening when I came across a pair of royal blue, suede loafers that were calling my name. Using Pinterest’s nifty visual search, I quickly identified what online retailer carried this product and, without hesitation, I visited their website.

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Are Virtual Events The Right Move For You?

Forrester eCommerce

It’s a rough time to be planning or managing a large, in-person event. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential. Digital alternatives don’t replicate the in-person experience, despite innovative technologies and approaches. Marketers and sellers rely on events to support campaigns that generate […]. age of the customer

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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

We’re entering a recession thanks to the spread of coronavirus. For brick and mortar businesses, the social distancing and lockdown responses have been brutal. But what about eCommerce?

PPC 123

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Apple Ups The Ante On AR With LiDAR Scanner In New iPad Pro

Forrester eCommerce

First, what is LiDAR? It is an acronym for Light Detection and Ranging. Basically (oversimplifying), it pulses light at objects in a room and measures the time it takes for the light pulses to bounce back.

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Now is a Counterintuitive But Ideal Time to Drive a Company-Wide Innovation Campaign

Forrester eCommerce

Transformational times like these create opportunities for your firm to introduce net-new services that extend your market value The global COVID-19 pandemic is taking a heavy toll, not just on lives but world economies. We are all experiencing massive life changes that affect how we work and how every business operates. Amid all of […].

What is GTIN, MPN, UPC, EAN, and ISBN on eBay?


There are a lot of different acronyms involved in listing an item for sale on eBay , many of which you may not know. From MPNs and UPCs to ISBNs and EANs, keeping track of them can seem complicated, but their purpose is to simplify the eBay buying and selling process. These product identifiers are a series of numerical or alphanumerical digits that signify specific items, creating a universal system that allows products to be identified.

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Data Insights Professionals: Solve The Insights Value Equation

Forrester eCommerce

With world conditions changing rapidly, it’s more critical than ever to focus on the bottom line of data-to-insights work: solving the insights value equation. The equation: Data and insights work must align to specific business actions that matter to your firm’s outcomes. You know the dynamics that hold your firm back from driving more actions […]. age of the customer

Internal Site Search Tips: Optimizing for eCommerce


Internal site search refers to the tools and strategies used to index and display results within a single website. Our benchmarking has shown that users who interact with this feature are 3 to 5 times more likely to become customers. Many of the visitors who use internal site search have high intentions of making a purchase. These buyers already know the product or service that they want; now, they're comparing brands since they know how much they're willing to spend.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How To (Not) Conduct CX Surveys During The COVID-19 Crisis

Forrester eCommerce

Instead of CX surveys as usual, you need to show that you aren’t tone deaf to the unprecedented situation your customers face due to COVID-19. Read how to adjust your survey methods. age of the customer customer experience customer experience measurement customer relationship management (CRM) pandemic promoted

20 Conversion Rate Optimization Strategies from the Top eCommerce stores


An eCommerce business is more than just opening a website and running a couple of ads. The beauty of the. The post 20 Conversion Rate Optimization Strategies from the Top eCommerce stores appeared first on ECOMMERCE GROWTH Blog. Guest Posts conversion optimization conversion rate optimization conversion rate optimization tactics e-shops user experience

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Amazon to Merge Sellers and Vendors Under Amazon Advertising Console

ROI Revolution

Published March 25, 2020. On March 24, Amazon announced through a Seller Central notification that it will be merging self-service advertising platforms for sellers and vendors onto one platform. Amazon advertising management for 3rd Party (3P) accounts will move from Seller Central to the existing Amazon advertising console , currently exclusive to vendors (1P). 3P store management will also be transitioned to the advertising console.

[ShipStation] The Impact of the Coronavirus on E-Commerce


The arrival of the coronavirus outbreak, or COVID-19, has had a major impact on the way we live our lives and interact with one another. Not only has it changed day-to-day life, but it has also had a considerable effect on e-commerce. . Our friends at ShipStation conducted a research study to see what impact this virus has had on U.S. consumer expectations, and the results are shocking.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Validation Rules in Salesforce: A Simple Guide

Onilab User Guides

With so many changes in Salesforce records made by employees on a daily basis, it may be hard to keep track of the quality of the input data. With the help of Validation Rules, Salesforce offers a solution to safeguard the users from making mistakes (such as indicating phone numbers in the wrong format), as well as to establish verification boundaries and standardize the data requirements in general.

Amazon Advertising Strategies During COVID-19


As our clients try to navigate the COVID-19 crisis, we see first-hand the many challenges that brands and retailers are facing every day. And it’s our job to help find solutions. . So as we continue to work with our clients to mitigate these new e-commerce challenges, we wanted to keep you updated on industry changes and offer channel-specific strategies for all businesses to keep in mind. . — Below are seven strategies for brands and retailers to keep in mind when advertising on Amazon.

How the Corona Virus Can Jumpstart Your Online Marketplace


The Coronavirus (COVID-19) has hit global economies like a tsunami, and the only thing that’s certain is that pretty much everything is uncertain. However, one point is undebatable – due to the physical lockdown in many countries, the majority of global customers are doing their purchasing online. This fact represents a huge opportunity for marketplaces to push their regular merchandise and expand their inventory to new, in-demand items.

When Marketing Meets Retail Information Technology: Improving Cross-Department Collaboration

Customer Communications Group

Retail marketers are increasingly leading the charge to source and implement the right solution to create and support the optimal customer experience. Our eight IT collaboration tips will help ensure your next initiative runs smoothly. The post When Marketing Meets Retail Information Technology: Improving Cross-Department Collaboration appeared first on CCG. CCG Retail Marketing Blog

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Tuning in: 11 marketing podcast episodes for tackling COVID-19

Dynamic Yield

We've rounded up 11 podcast episodes that offer tips and strategies for marketers facing new challenges in light of the COVID-19 pandemic. The post Tuning in: 11 marketing podcast episodes for tackling COVID-19 appeared first on Dynamic Yield. Personalization COVID-19 Marketing Strategies