Tue.Sep 29, 2020

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How To Create A Sales Plan While Dodging The Curveballs The World Keeps Throwing

Forrester eCommerce

The COVID-19 pandemic and other major occurrences of 2020 have made this year unlike any other. Sales leaders must consider three key priorities to create a viable plan for 2021.

Other 435
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HubSpot & Shopify Integration By Groove Commerce

Groove

The development team here at Groove Commerce created this HubSpot Shopify Integration to make it easier for eCommerce merchants to capture abandoned carts, follow-up with customers post-purchase and automate workflows beyond email. HubSpot Shopify Integration: What Is It? The HubSpot & Shopify Integration offers a variety of inbound marketing tools to help eCommerce businesses drive more online revenue.

Shopify 363
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Why Marketing Should Build Better Buyer Enablement Content

Forrester eCommerce

B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group.

B2B 482
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8 Useful TikTok Marketing Tactics

Kissmetrics

Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.

Marketing 362
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Bed Bath & Beyond Rolls Out Same-Day Delivery with Shipt and Instacart

Retail TouchPoints

In anticipation of customer demand for more and faster delivery options during the holidays, Bed Bath & Beyond has launched multiple options for same-day home delivery. Customers selecting home delivery on the Bed Bath & Beyond and buybuy BABY websites will have their orders fulfilled in stores by personal shoppers working with Shipt , a division of Target.

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The 8 Best Social Media Marketing Companies of 2020

Kissmetrics

Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media.

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How to Build a Strong, Customer-Centric Self-Checkout Strategy

Retail TouchPoints

Self-checkout is already a big part of how customers shop — according to RBR’s report, “EPOS and Self Checkout in 2020” , shipments of self-checkout solutions increased by 52% in 2019 to a new record high. But as the new normal continues to evolve and shoppers are seeking low-contact checkout options, self-checkout is going to continue to play a major role in how customers pay for their purchases.

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Why Is Europe’s Automation Adoption Different From The Rest Of The World?

Forrester eCommerce

Automation benefits such as efficiency and productivity gains, improved customer and employee experience at lower cost are globally valid and understood. But there are significant differences in adoption speed and intensity of software-based automation technologies across Europe compared to the Americas and APAC. Software-based automation technologies include Robotic Process Automation (RPA), Digital Process Automation tools […].

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#RSP20 Webinars Offer Guide for Growth in the New Retail Reality

Retail TouchPoints

Retailers seeking guidance as they look ahead to an uncertain Q4 will find plenty of solid, practical advice in the 2020 Retail Strategy and Planning series of webinars, now available on-demand. Session topics ranged from ramping up touch-free in-store technologies to strengthening supply chains and getting the most out of marketplaces. Speakers included industry experts from RSR Research, Coresight Research and Creative Realities as well as retail executives from companies including Office Depo

Webinar 269
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The Alliances Between Public Cloud And EHR Providers Will Totally Upend Your Digital Transformation Plans

Forrester eCommerce

Microsoft announced a new strategic alliance with Epic Systems that will bring providers using Epic an integrated Teams experience within their electronic health record (EHR) clinical workflows. In a Forrester-HIMSS (Healthcare Information and Management Systems Society) April-May survey of health system IT workers, respondents said that poor integration between virtual visit solutions and EHR workflows was the most […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Bloomberg: Sycamore Partners Places Preliminary Bids for Ann Taylor, Loft and Lane Bryant

Retail TouchPoints

Sycamore Partners has reportedly made a preliminary bid to acquire assets from Ascena Retail Group , including the Ann Taylor , Loft and Lane Bryant brands, people familiar with the matter told Bloomberg. The offer is non-binding and negotiations will continue until a final bid is submitted to the bankruptcy court. Representatives for Sycamore and Ascena declined to comment on the matter, according to Bloomberg.

eCommerce 264
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Best Practices For Tech Transformation In Government

Forrester eCommerce

Technology transformation is a fundamental pillar for reforming the overall workings of government.

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Herno Manages Line Expansions with Fashion-Specific PLM

Retail TouchPoints

Having recently expanded its lines to include knitwear and footwear, Italian luxury outerwear brand Herno has invested in a fashion-specific PLM solution from Centric Software in order to enrich its product collections while also closely controlling product quality. Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Fashion 262
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Praktische Tipps für Innovatoren: Welche Ideen sollte ich priorisieren und warum?

Forrester eCommerce

Häufig fragen mich Innovatoren, wie sie am besten Ideen priorisieren können. Hier sind vier praktische Tips, die Sie für Ihre Entscheidung nutzen können: Wählen Sie Ideen, mit denen sich ein echtes Geschäftsproblem lösen lässt. Wenn Sie eine Idee wählen und umsetzen, die von einem Geschäftsbereich identifiziert wurde (Vertrieb, Marketing, Forschung und Entwicklung etc.), werden Ihre […].

Marketing 189
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Finnish Grocer Pilots Autonomous Robots for Delivery

Retail TouchPoints

Last Mile Autonomous Delivery ( LMAD ) , a startup launched by EIT Digital , has developed a software platform to operate multiple types of autonomous delivery robots (ADRs). Following a test in Paris last year, LMAD recently successfully operated it in Finland. In August, the solution was piloted at Aalto University Campus, home to a student village with more than 4,000 residents.

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5 Ways to Use SMS with Your Holiday Promotions

Omnisend

Reading Time: 5 minutes. This holiday season will be busier than ever before, with customers who are more accustomed to shopping in brick-and-mortar stores moving online for their purchases. As inboxes become more crowded, retailers need to be ready to catch the attention of newcomers and existing customers alike. This is where SMS will become a major differentiator for brands this holiday season.

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Ecommerce vs Retail: Why Should You Move Your Business Online?

MakeWebBetter

eCommerce vs Retail. Choosing one is as confusing as lieutenant’s pronunciation. Even today I searched how to say it. But of course, it’s my job to clear out this confusion on what to choose. And I’m going to do exactly the same in this article. Moreover, I am going to talk about why you should […]. The post Ecommerce vs Retail: Why Should You Move Your Business Online?

eCommerce 132
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Drupal vs Shopify: A Complete Guide for 2020

Ecommerce Platforms

If you're planning on building an online store, you know that you're going to need a few things to get you started. The first, and often most important element, is an idea. What are you going to sell online, and why? Next, you need an audience. Who do you want to target with your commerce site? Who can you best serve with whatever you're selling? Once you've figured out those essentials, unless you’re selling offline with a point of sale, you'll need a home for your digital shop – somewhere your

Shopify 104
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Spar wine secures gold medal

TalkingRetail

Spar is celebrating winning a Gold medal at the 2020 Decanter World Wine Awards after impressing judges with its Wildflower Pinot Grigio 2019. The Decanter World Wine Awards is the world’s largest wine competition where 116 of the world’s top wine experts, including 37 Masters of Wine, completed judging under strict Covid-19 safety guidelines earlier.

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Google Shopping Actions: The Tool for SMB Growth in 2020

SellBrite

How would you like to make your products available to millions of buyers—without paying any fees? The latest update to Google Shopping Actions lets you do exactly that. Earlier this year, Google started rolling out an update to Shopping Actions that removes all transaction fees for purchases made through the Buy on Google feature. Buy on Google offers shoppers a quick, secure checkout experience on the Google Shopping platform.

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The 5 worst-timed retail decisions of 2020

RetailDive

For many companies COVID-19 was the culprit, for others it was a series of unfortunate decisions. But, this year has hit the industry hard.

Retail 135
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Manchester mayor calls for alcohol sales to be banned in stores after 9pm

TalkingRetail

A new 9pm curfew on alcohol sales in shops could prevent the rush to off-licences after the pubs close, according to Greater Manchester mayor Andy Burnham. Burnham is calling for an urgent review of the 10pm curfew on pubs, bars and restaurants, which is leading to city centres being flooded with people, a rush to.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Retail on pace for the most bankruptcies and store closures ever in one year, BDO says

RetailDive

The pandemic has interfered with the usual business cycle and accelerated existing trends, according to the firm's biannual bankruptcy report.

Retail 131
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Flora to sponsor London Marathon

TalkingRetail

Flora has become a sponsor of the Virgin Money London Marathon ahead of the virtual event on 4 October, having signed a four-year deal until 2023. The brand is partnering with three-time London Marathon winner and World Record setter Paula Radcliffe as part of it’s campaign ‘Get Towns Active’, which aims to inspire consumers to.

Events 110
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Nike drives digital revenue with 150% jump in demand on mobile app

RetailDive

Mobile has become a vital part of the company's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers.

Mobile 115
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Halloween Marketing Campaigns in 2020: 10 Tips for Retailers

Korona

October is around the corner and Halloween is the first big chance to jumpstart your holiday marketing and get ready for the biggest months of the year. But your 2020 Halloween marketing campaigns have to be a little bit different than past years. COVID, of course, has forced retailers to make huge adjustments to [.].

Marketing 105
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Poshmark plans IPO

RetailDive

With secondhand shopping predicted to grow, the platform joins others vying for a share of the resale market.

Other 137
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Halloween Marketing Campaign Ideas: 10 Tips for 2020

Korona

October is around the corner and Halloween is the first big chance to jumpstart your holiday marketing and get ready for the biggest months of the year. But your 2020 Halloween marketing campaign has to be a little bit different than past years. COVID, of course, has forced retailers to make huge adjustments to [.].

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Target is throwing its own sale party on Amazon's Prime Day

RetailDive

The retailer is hosting its own digital event to launch the holiday shopping period while it plans to extend Black Friday discounts through November.

Events 113
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How Online Brands Use Ecommerce Reward Programs For Increasing Loyal Customers?

MakeWebBetter

Marketers are often looking for ways and methods to boost sales while maintaining a healthy relationship with their customers. Just business owners, marketers are always looking for long-term strategies for growing their loyal customer base. One such strategy used by online brands is eCommerce reward programs. Offering points and rewards is one of the conventional […].

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib