Forrester eCommerce
NOVEMBER 30, 2020
Forrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second edition of this study, we focused on the beauty goods sector, evaluating 34 brands on five elements for a total of 20 attributes. From this review, we rated seven […].
Kissmetrics
NOVEMBER 30, 2020
Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business.
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Forrester eCommerce
NOVEMBER 30, 2020
When you hear “design system,” what words come to mind? If you’re like most design leaders I speak with in my role as an analyst covering this space, “consistency,” “scale,” and “components” are the words that bubble up. And that makes sense because it’s true that design systems help teams scale good product design decisions […].
Kissmetrics
NOVEMBER 30, 2020
Marketers and business owners alike know the inherent value of PPC ads. With 64.6% of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. While you may have aced your keyword research, gotten to know your budget intimately, and A/B tested relentlessly, your PPC campaigns may still be falling short of their desired goal.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
NOVEMBER 30, 2020
I’m having many conversations with ideators, innovation teams, chief data officers, chief innovation officers, and product design teams about how to secure high engagement levels while everyone works from home, leaving corporate innovation labs and centers orphaned. In my honest opinion, this is a real challenge! Innovation workers require connecting with teammates to collaborate on […].
Retail TouchPoints
NOVEMBER 30, 2020
Ascena Retail Group has entered into an asset purchase agreement with Premium Apparel LLC, an affiliate of private-equity firm Sycamore Partners , to sell its Ann Taylor , LOFT , Lane Bryant and Lou & Grey brands for $540 million. Under the agreement, Premium Apparel has committed to retaining a substantial portion of both the retail stores and associates affiliated with these brands, which span ecommerce websites and approximately 1,500 stores.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
NOVEMBER 30, 2020
Most email marketing providers advertise a 99.9% deliverability rate. But in reality, only 85 percent of marketing emails actually make it to a customer’s inbox. This post will teach you how to prevent your emails from hitting the spam folder with a focus on avoiding the dreaded Gmail spam and promotions folders. First off, here are some fun facts about email spam and deliverability.
Kissmetrics
NOVEMBER 30, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything.
Retail TouchPoints
NOVEMBER 30, 2020
Manufacturers and retailers of products that rely on touch as a selling point (think apparel, décor and furniture) have faced some of the highest hurdles erected by COVID-19. Not being able to feel a fabric’s texture or see a sofa in three dimensions can lower a buyer’s confidence level and make it that much tougher for sellers to differentiate themselves.
Steve Dennis
NOVEMBER 30, 2020
Wabi-sabi is a Japanese aesthetic concept that finds beauty in imperfec tion and the universe’s natural cycle of growth, decay, and death. Practicing wabi-sabi means eschewing the unnecessary, getting rid of the clutter, and valuing authenticity above all else. Wabi-sabi requires us to accept the reality that nothing lasts, nothing is finished, and nothing is perfect.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
NOVEMBER 30, 2020
C V S Health will open 12 specialized CVS Pharmacy y más stores aimed at serving local Hispanic communities in New York and New Jersey in October and November 2021. These shops will expand upon the more than 200 existing locations in more than 90 cities across California, Florida, Nevada, Oklahoma, Texas and Puerto Rico. The stores incorporate bilingual staff and signage and feature higher customer service levels and lower everyday prices than other CVS locations.
Ecommerce Platforms
NOVEMBER 30, 2020
You’ve been running an online business for years, but now, something's changed. Perhaps you're ready to move on to greener pastures or follow a different business venture? Maybe the time commitment isn't something you can manage anymore? Whatever the reason, you might benefit from selling your online business and earning some cash to support your next adventure.
Retail TouchPoints
NOVEMBER 30, 2020
The 2020 ecommerce holiday shopping and shipping season is expected to eclipse years past. Brick-and-mortar sales — which will account for 81.2% of total U.S. holiday retail — are expected to decline 4.7% this holiday season, while ecommerce will jump 35.8%, according to eMarketer Retail. Experts say that the pandemic has accelerated ecommerce growth in the U.S. this year by two full years.
Ecommerce Guru
NOVEMBER 30, 2020
It is challenging to work with to start an e-commerce company and needs many steps and decisions that need to come together at the right moment. Shopify put together a detail for beginning a company, compiled from the most shared content from Shopify, to help. Based on the most important tasks you will face while researching, launching, and growing a successful e-commerce business, the following steps, guides have been organized.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
NOVEMBER 30, 2020
L Brands has made multiple C-level leadership changes at Victoria’s Secret , including the promotion of Martin Waters to CEO of Victoria’s Secret Lingerie. Other appointments included Laura Miller as Chief Human Resources Officer of Victoria’s Secret; Janie Schaffer as Chief Design Officer of Victoria’s Secret Lingerie; and Becky Behringer as EVP of North America Store Sales and Operations at Victoria’s Secret.
RetailDive
NOVEMBER 30, 2020
Studies show that organizations that have implemented personalization have seen 5-15% increases in revenue.
TalkingRetail
NOVEMBER 30, 2020
Emergency services are attending a fire at a Costcutter store in Roxburgh Street, Greenock. The services rushed to the scene just after 8.20 am this morning (30 November) as smoke was seen billowing from the front door. Three fire engines and police are currently on the scene and people living above the store have been.
RetailDive
NOVEMBER 30, 2020
The rise in time and dollars spent online offers telecommunication brands the ability to reach, engage and drive customer sales with YouTube.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Omniconvert
NOVEMBER 30, 2020
A good customer analytics software must be part of your business intelligence suite. Why? Because customer analytics tools help you. The post Customer analytics software appeared first on Omniconvert Ecommerce Growth Blog.
RetailDive
NOVEMBER 30, 2020
The retailer will add 90 ship-from-store hubs during the holiday season, supplementing the 250 ship-from-store locations it piloted in September.
ESW
NOVEMBER 30, 2020
It’s not an understatement to say COVID-19 has been transformative for the online grocery shopping industry. Such sudden growth is down to two reasons, says Bill Bishop , Chief Architect and Co-Founder of Bricks Meet Clicks. “You have the fear of the contagion and you had the stay-at-home orders that spread rapidly in the month of March,” Bishop tells GlobeSt.com.
RetailDive
NOVEMBER 30, 2020
As the COVID-19 pandemic rages, many shoppers stayed home and made their purchases online.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ecomdash
NOVEMBER 30, 2020
Your selling efforts shouldn't end right after the holidays. Continue to reach customers with these simple tips even after the holiday rush. The post Post-Holiday Ecommerce Tips to Keep Sales High appeared first on Ecomdash.
RetailDive
NOVEMBER 30, 2020
The private equity firm is taking on the largely mall-based brands at a time when the pandemic has further weakened traffic and apparel demand.
TalkingRetail
NOVEMBER 30, 2020
Small Business Saturday, the campaign that encourages consumers to shop local, has offered small business owners tips for coping with a still uncertain winter. The campaign, which is in its eighth year, has issued a list of five top tips for small business owners, struggling after national and localised lockdowns have kept many customers at.
RetailDive
NOVEMBER 30, 2020
The pandemic has forced alterations to its market strategy, but analysts increasingly see the department store as having the best long-term potential.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
TalkingRetail
NOVEMBER 30, 2020
Retailer Tony Singh has opened a new Nisa store in a converted pub in Kendal Drive, in Castleford, West Yorkshire. The refit of the former Queens Head, the second completed by Activ Projects for Singh, was finished in three weeks and is to the latest Nisa Evolution spec. Activ Projects said: “The store’s refrigeration system.
RetailMinded
NOVEMBER 30, 2020
One of the most challenging fields in the business industry is sales. Due to the new normal, it became more challenging for salespeople. It is because, as a remote salesperson, you basically have less face-time with your potential customers and most of your communication with them, along with your remote selling team is over chat, calls, or emails. With this in mind, it may result in a path of miscommunication, which may hinder you in making sales.
TalkingRetail
NOVEMBER 30, 2020
Weetabix Food Company has added a new flavour to its Alpen Light cereal bars range, in a move designed to appeal to shoppers “who are looking for healthier snacks”. The White Chocolate, Raspberry, and Shortcake bars are available now in a pack of five, retailing at £1.99 with an introductory price of £1. The 95g.
RetailDive
NOVEMBER 30, 2020
The apparel retailer is moving forward with a new channel to engage shoppers as speculation over a possible bankruptcy lingers.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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