Mon.Sep 16, 2024

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The State of TikTok Advertising in 2024

ROI Revolution

It’s no surprise that TikTok has seen explosive growth since we last covered the platform’s statistics in on our blog in 2022. As we head toward the fourth quarter of 2024, it’s a good time to take a look at the latest stats for TikTok advertising and consider how brands can use the information to their advantage. TikTok’s Growth in Popularity Updated TikTok user statistics show growth in popularity worldwide.

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The Benefits Generative AI Brings To Fraud Management

Forrester eCommerce

Looking for ways to improve your fraud management capabilities? Learn six key ways generative AI can help in this preview of a session at our upcoming Security & Risk Summit in Baltimore December 9-11.

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Crystal Ball Time: What Will Motivate the 2026 Consumer?

Retail TouchPoints

It’s natural to expect forecasts at a conference with a name that’s a homophone of “future,” and WGSN President and CEO Carla Buzasi delivered at the FUTR North America event in New York City on Sept. 5. Discussing what will be motivating consumers two years from now, Buzasi called 2026 “the year of redirection,” predicting that people will be looking for coping mechanisms to deal with what she termed “the great exhaustion,” a lingering hangover from COVID-19, political division and culture wars

Consumer 278
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The Rise Of Agentic Process Management

Forrester eCommerce

As AI continues to evolve at a breakneck pace, it’s tempting to throw out the rulebook and embrace the latest thing. But when it comes to process management, striking a balance between innovation and reliability is wise. Traditional tools like DPA, RPA, and document automation have been workhorses for decades, streamlining operations and saving time.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Transaction Similarity Analysis: a Cutting-Edge Solution in Fraud Detection

Retail TouchPoints

Fraud detection is a high-stakes game of cat and mouse, with retail businesses continually adapting to outsmart increasingly sophisticated fraudsters. As ecommerce losses from online payment fraud surge toward $48 billion annually, it’s crucial for organizations to leverage advanced technologies to stay ahead of these bad actors. One such technology is Transaction Similarity Analysis, a machine learning-powered solution that promises to revolutionize anti-fraud practices.

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Keeping Ahead Of The Curve: How To Master European B2B Growth Amidst Challenges

Forrester eCommerce

European B2B marketers are charting their course through a multifaceted and shifting terrain. Confronted with fluctuating economic climates, inefficiencies in processes, data management hurdles and recruitment challenges, these decision-makers are tasked with driving customer-obsessed growth through both enhanced efficiency and a strong emphasis on innovation to stay ahead in the game.

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More Trending

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That’s a nice IoT device you’ve got there. Be a shame if Mirai used it for its botnet

Forrester eCommerce

A variant of the Mirai DDoS botnet that arrived in late 2016 and has remained active (because its creators released the malware for anyone to use), is using unpatched (and in this case unpatchable) AVTECH closed-circuit television cameras as part of its botnet to attack targets-of-opportunity, such as an early target of the French hosting […]

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Ulta Enlists Wellness Experts to Help Address ‘America’s Joy Deficit’

Retail TouchPoints

Last year, after Ulta Beauty conducted research that revealed a “joy deficit” among Americans , the brand responded with The Joy Project : an initiative aimed at arming its associates and customers with tools to help silence two major barriers to joy — inner critics and negative self-talk. Now the retailer is taking The Joy Project to the next level with the launch of The Joy Council, which will be led by well-being expert and author Deepak Chopra, M.D. as Ulta’s first-ever honorary Chief of Joy

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Why Forrester’s Oracle Services Landscape, Q3 2024 Is So Important

Forrester eCommerce

We recently completed ‘The Oracle Services Landscape, Q3 2024’. Since the last edition of this Forrester landscape, Oracle customers have been eager to modernize their enterprise applications’ footprint and adopt SaaS principles. Customers of heritage products like E-Business Suite, PeopleSoft, etc.

Customer 259
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Shoppers want personalization online, in-store and on customer service calls

RetailDive

Personalization doesn’t end on the website or app. Customers are looking for personalized assistance from in-store associates and customer service agents as well, an Incisiv and Talkdesk study found.

Customer 131
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Why The SAP Services Landscape, Q3 2024 Is So Important

Forrester eCommerce

We recently completed ‘The SAP Services Landscape, Q3 2024’. A lot has changed in the SAP ecosystem since the last edition of this Forrester landscape. SAP ECC to SAP S/4HANA cloud migrations are taking center stage for the vast majority of SAP clients.

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Primark Unveils Over 50 New Stores to Launch Click & Collect Service

365 Retail

Primark will expand Click & Collect to 54 more stores in Great Britain before the end of this year, as the retailer marks its 50 th year on the Great British High Street. The next stores will start to roll out from the Autumn, meaning Click & Collect will be available to shoppers in over half of its stores nationwide before Christmas. The new stores to get the service are the first to be revealed after it was announced in April this year that the service was to be rolled out across store

Fashion 109
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Don’t Let Another Organization Win Your Forrester 2024 Security & Risk Enterprise Leadership Award

Forrester eCommerce

In May, Forrester announced our Security & Risk Enterprise Leadership Award. The Security & Risk Enterprise Leadership Award will recognize organizations — and their leaders — that have transformed the security, privacy, and risk management functions.

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Would-be Estée Lauder investor has no plans to boost ‘mini-tender’ offer

RetailDive

The luxury beauty and fashion conglomerate said it doesn’t endorse the below-market bid, which doesn’t require typical disclosures because it’s for less than 5% of its outstanding shares.

Fashion 108
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Today’s TikTok Appeal Pressure Tests The First Amendment

Forrester eCommerce

This morning, attorneys for TikTok appeared before the federal appeals court in Washington – challenging a law signed in April that forces the app to either cut ties with its China-based parent company (ByteDance) or be banned. Whta’s at stake? TikTok’s 170 million U.S. users and 7 million businesses who rely on the app.

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Target wants to hire 100K people for the holidays

RetailDive

The retailer also teased a holiday assortment that's 50% larger than last year and includes "thousands" of low-cost items.

Retail 124
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Leaders Face Five Challenges When It Comes To Event Measurement

Forrester eCommerce

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity.

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New Guide: How to Implement Direct to Consumer Sales for Video Games With FastSpring

FastSpring

Monetizing your desktop or mobile game effectively in the rapidly growing and changing video game industry can be very challenging, and choosing the right distribution channels is just one piece of the puzzle. But if you’ve decided to use merchant of record FastSpring to help you monetize your video game or mobile game directly to consumers (D2C), we’re here to make it as easy as possible.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Etaily joins forces with piMerce to spearhead data-driven commerce in South East Asia

Etaily

L-R: Toti Wong, CCO of Etaily, Alexander Friedhoff, CEO of Etaily, and Rajiv Babu, Founder & CEO of piMerce, signing the strategic partnership agreement. SINGAPORE – Etaily, a Digital-Native Retail Platform, has announced a strategic partnership with piMerce, a software provider specializing in Unified Digital Shelf Analysis and AI-Intelligence Platforms.

Retail 98
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International brands bring sizzle to the US marketplace

RetailDive

International brands are redefining the U.S. retail landscape by infusing it with fresh experiences and unique consumer engagement opportunities. As these global names set up shop in prime locations, they’re creating dynamic shopping environments, attracting diverse shoppers, and driving long-term growth.

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Rebecca Chan Events’ Back-to-School Runway For Upper Canada Mall

Canadian Special Events

In celebration of Upper Canada Mall’s 50th birthday, an exciting Back-to-School Runway event took centre stage at the mall’s vibrant Centre Court, bringing together fashion, community, and nostalgia in a truly unique way. The event, designed by Rebecca Chan Events Inc. , was a nod to five decades of style, featuring the latest back-to-school looks from some of Upper Canada Mall’s most beloved retailers.

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Big Lots brings back ‘Black Friday Fridays’

RetailDive

The retailer, which filed for bankruptcy last week, announced the return of the deals event offering up to 50% off select items every Friday through Dec. 6.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Comparing Price Monitoring Tools – Which One is Right for You? 

Wiser

In the world of ecommerce, staying ahead isn’t just a matter of having the right products—it’s about ensuring your prices are always competitive. For online brands and retailers, price monitoring and competitive price tracking tools have become indispensable. But with a wide array of options available, each with different features and capabilities, choosing the right one for your business can be challenging.

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Shoppers to pull back on everyday purchases to prioritize holiday budgets: report

RetailDive

Most consumers this year are also discovering offers and discounts solely through digital sources including email and social media.

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Link Building with Press Release Distribution

Practical eCommerce

Press release distributors can generate links. The challenges include choosing the right service and optimizing the copy. The post Link Building with Press Release Distribution appeared first on Practical Ecommerce.

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La-Z-Boy streamlines supply chain with Mexico consolidation

RetailDive

The furniture maker is moving some of its upholstery operations and plans to shutter a leased cut and sew facility.

Supplies 111
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Coffee Prices Rising as Supply Chain and Climate Issues Affect Bean Production

RetailWire

Arabica bean futures have been trading higher, indicating coffee price hikes are likely coming.

Supplies 115
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5 ways retail leaders are improving the customer and associate experience

RetailDive

Discover 5 ways top retailers improve the in-store experience for both customers and associates!

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23andMe Will Pay $30 Million To Settle Lawsuit Over 2023 Data Breach

RetailWire

To stop a class action lawsuit, 23andMe is offering cash payments and free cybersecurity monitoring.

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Attributing Marketing Expenses by Channel

Practical eCommerce

A channel might produce a lot of revenue, but at what cost? The post Attributing Marketing Expenses by Channel appeared first on Practical Ecommerce.

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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!