Mon.Sep 16, 2024

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The State of TikTok Advertising in 2024

ROI Revolution

It’s no surprise that TikTok has seen explosive growth since we last covered the platform’s statistics in on our blog in 2022. As we head toward the fourth quarter of 2024, it’s a good time to take a look at the latest stats for TikTok advertising and consider how brands can use the information to their advantage. TikTok’s Growth in Popularity Updated TikTok user statistics show growth in popularity worldwide.

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The Benefits Generative AI Brings To Fraud Management

Forrester eCommerce

Looking for ways to improve your fraud management capabilities? Learn six key ways generative AI can help in this preview of a session at our upcoming Security & Risk Summit in Baltimore December 9-11.

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Crate & Barrel Adopts Single Payment Solution Across Digital and Physical Channels

Retail TouchPoints

Crate & Barrel Holdings will adopt a unified payment processing solution from Adyen across both its ecommerce operations and its 110 stores, with the goal more closely aligning the in-store and online shopper experiences. The Adyen solution is designed to unlock shopper insights, streamline operations and support digital advancement. “This partnership enhances the shopping experience for Crate & Barrel and CB2 customers by quickly advancing our omnichannel strategy,” said Janet Hayes, CE

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The Rise Of Agentic Process Management

Forrester eCommerce

As AI continues to evolve at a breakneck pace, it’s tempting to throw out the rulebook and embrace the latest thing. But when it comes to process management, striking a balance between innovation and reliability is wise. Traditional tools like DPA, RPA, and document automation have been workhorses for decades, streamlining operations and saving time.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Meta Unveils New Ad Tools to Help Brands Drive Holiday Sales

Retail TouchPoints

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. The new tools Meta has launched include: Image courtesy Meta Later this fall, Meta said it will begin testing the ability for advertisers to show ads to people most likely to shop in stores and to highlight store locations close to the user so shoppers can easily plan their next visi

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Keeping Ahead Of The Curve: How To Master European B2B Growth Amidst Challenges

Forrester eCommerce

European B2B marketers are charting their course through a multifaceted and shifting terrain. Confronted with fluctuating economic climates, inefficiencies in processes, data management hurdles and recruitment challenges, these decision-makers are tasked with driving customer-obsessed growth through both enhanced efficiency and a strong emphasis on innovation to stay ahead in the game.

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That’s a nice IoT device you’ve got there. Be a shame if Mirai used it for its botnet

Forrester eCommerce

A variant of the Mirai DDoS botnet that arrived in late 2016 and has remained active (because its creators released the malware for anyone to use), is using unpatched (and in this case unpatchable) AVTECH closed-circuit television cameras as part of its botnet to attack targets-of-opportunity, such as an early target of the French hosting […]

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Transaction Similarity Analysis: a Cutting-Edge Solution in Fraud Detection

Retail TouchPoints

Fraud detection is a high-stakes game of cat and mouse, with retail businesses continually adapting to outsmart increasingly sophisticated fraudsters. As ecommerce losses from online payment fraud surge toward $48 billion annually, it’s crucial for organizations to leverage advanced technologies to stay ahead of these bad actors. One such technology is Transaction Similarity Analysis, a machine learning-powered solution that promises to revolutionize anti-fraud practices.

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Why Forrester’s Oracle Services Landscape, Q3 2024 Is So Important

Forrester eCommerce

We recently completed ‘The Oracle Services Landscape, Q3 2024’. Since the last edition of this Forrester landscape, Oracle customers have been eager to modernize their enterprise applications’ footprint and adopt SaaS principles. Customers of heritage products like E-Business Suite, PeopleSoft, etc.

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Northeast Grocery Pilots Inventory and Price-Checking Robots in 10 Stores

Retail TouchPoints

Northeast Grocery is testing in-store robots designed to detect out-of-stocks and inaccurate prices in 10 upstate New York stores. The Tally robots from Simbe will roam the aisles of five Price Chopper/Market 32 and five Tops Friendly Markets stores through January 2025, when Northeast Grocery will evaluate the pilot results to determine next steps that could include expanding the robots’ deployment to other supermarkets.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Why The SAP Services Landscape, Q3 2024 Is So Important

Forrester eCommerce

We recently completed ‘The SAP Services Landscape, Q3 2024’. A lot has changed in the SAP ecosystem since the last edition of this Forrester landscape. SAP ECC to SAP S/4HANA cloud migrations are taking center stage for the vast majority of SAP clients.

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Ulta Enlists Wellness Experts to Help Address ‘America’s Joy Deficit’

Retail TouchPoints

Last year, after Ulta Beauty conducted research that revealed a “joy deficit” among Americans , the brand responded with The Joy Project : an initiative aimed at arming its associates and customers with tools to help silence two major barriers to joy — inner critics and negative self-talk. Now the retailer is taking The Joy Project to the next level with the launch of The Joy Council, which will be led by well-being expert and author Deepak Chopra, M.D. as Ulta’s first-ever honorary Chief of Joy

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Don’t Let Another Organization Win Your Forrester 2024 Security & Risk Enterprise Leadership Award

Forrester eCommerce

In May, Forrester announced our Security & Risk Enterprise Leadership Award. The Security & Risk Enterprise Leadership Award will recognize organizations — and their leaders — that have transformed the security, privacy, and risk management functions.

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Shoppers want personalization online, in-store and on customer service calls

RetailDive

Personalization doesn’t end on the website or app. Customers are looking for personalized assistance from in-store associates and customer service agents as well, an Incisiv and Talkdesk study found.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Today’s TikTok Appeal Pressure Tests The First Amendment

Forrester eCommerce

This morning, attorneys for TikTok appeared before the federal appeals court in Washington – challenging a law signed in April that forces the app to either cut ties with its China-based parent company (ByteDance) or be banned. Whta’s at stake? TikTok’s 170 million U.S. users and 7 million businesses who rely on the app.

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Target wants to hire 100K people for the holidays

RetailDive

The retailer also teased a holiday assortment that's 50% larger than last year and includes "thousands" of low-cost items.

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Leaders Face Five Challenges When It Comes To Event Measurement

Forrester eCommerce

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity.

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McDonald’s Is Offering 50-Cent Cheeseburgers for National Cheeseburger Day

RetailWire

McDonald's is offering another discount promotion.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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La-Z-Boy streamlines supply chain with Mexico consolidation

RetailDive

The furniture maker is moving some of its upholstery operations and plans to shutter a leased cut and sew facility.

Supplies 111
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How Wendy’s Is Winning the ‘Fast-Food Wars’ With 1-Cent Cheeseburgers & Fun Promotions

RetailWire

Wendy's is quickly emerging as the winner of the "fast-food wars.

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Primark Unveils Over 50 New Stores to Launch Click & Collect Service

365 Retail

Primark will expand Click & Collect to 54 more stores in Great Britain before the end of this year, as the retailer marks its 50 th year on the Great British High Street. The next stores will start to roll out from the Autumn, meaning Click & Collect will be available to shoppers in over half of its stores nationwide before Christmas. The new stores to get the service are the first to be revealed after it was announced in April this year that the service was to be rolled out across store

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Coffee Prices Rising as Supply Chain and Climate Issues Affect Bean Production

RetailWire

Arabica bean futures have been trading higher, indicating coffee price hikes are likely coming.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Would-be Estée Lauder investor has no plans to boost ‘mini-tender’ offer

RetailDive

The luxury beauty and fashion conglomerate said it doesn’t endorse the below-market bid, which doesn’t require typical disclosures because it’s for less than 5% of its outstanding shares.

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Burger King Is Giving Out Free Cheeseburgers for National Cheeseburger Day

RetailWire

Burger King is offering free burgers to customers who belong to its rewards program.

Customer 111
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5 ways retail leaders are improving the customer and associate experience

RetailDive

Discover 5 ways top retailers improve the in-store experience for both customers and associates!

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23andMe Will Pay $30 Million To Settle Lawsuit Over 2023 Data Breach

RetailWire

To stop a class action lawsuit, 23andMe is offering cash payments and free cybersecurity monitoring.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Shoppers to pull back on everyday purchases to prioritize holiday budgets: report

RetailDive

Most consumers this year are also discovering offers and discounts solely through digital sources including email and social media.

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Macy’s Unveils Mode of One Menswear Brand

RetailWire

This contemporary menswear brand allows for the ultimate form of self-expression.

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Etaily joins forces with piMerce to spearhead data-driven commerce in South East Asia

Etaily

L-R: Toti Wong, CCO of Etaily, Alexander Friedhoff, CEO of Etaily, and Rajiv Babu, Founder & CEO of piMerce, signing the strategic partnership agreement. SINGAPORE – Etaily, a Digital-Native Retail Platform, has announced a strategic partnership with piMerce, a software provider specializing in Unified Digital Shelf Analysis and AI-Intelligence Platforms.

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International brands bring sizzle to the US marketplace

RetailDive

International brands are redefining the U.S. retail landscape by infusing it with fresh experiences and unique consumer engagement opportunities. As these global names set up shop in prime locations, they’re creating dynamic shopping environments, attracting diverse shoppers, and driving long-term growth.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.