Why AT&T’s Acquisition of AppNexus Is A Big Deal
Forrester eCommerce
JUNE 25, 2018
The rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […].
Let's personalize your content