Mon.Jun 25, 2018

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Why AT&T’s Acquisition of AppNexus Is A Big Deal

Forrester eCommerce

The rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […].

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Why the Former Sales Tax Director of South Dakota’s Department of Revenue Wants You To Take a Deep Breath

BigCommerce

Following the Wayfair v. South Dakota Supreme Court ruling on June 21, 2018, retailers with a large ecommerce channel and digital native brands have been up in arms about the tax implications and increased burden on their business. Tax collection, calculation and remittance are inherently complex topics. To get our audience the most accurate information possible on: The ruling.

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Alexa, How Do I Fix Healthcare?

Forrester eCommerce

Disruption is Bringing Much Needed Innovation to Healthcare Disruption is not new to healthcare, but the entrance of established brands from other industries signals a level of disruption that hasn’t been seen before. Healthcare Organizations take note, innovate now or become irrelevant tomorrow. We are in an environment where consumers have more choice.

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WEBINAR: Evolving Beyond Email in Ecommerce

Optimizely

Ecommerce has changed drastically in the past few years. The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market. . Even just five years ago, a repeat purchase was easier to achieve.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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“That’s Not My Job”: I&O’s Role Shift When It Comes To Security

Forrester eCommerce

In the halcyon days of my sysadmin youth, my team was asked to perform entitlement reviews on sensitive systems. When we were asked to determine who should have access to what, my director responded in a way I would never forget: “That’s not my job.” It sounds snarky, but he was correct. It wasn’t our […].

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Business Process Management: Propelling Business Towards Compliance For GDPR

RTP blog

By Mark Holenstein, Signavio The General Data Protection Regulation (“GDPR”) is a popular topic among businesses around the globe. The law was originally introduced and adopted into place on April 27, 2016, and allotted a two-year post-adoption grace period for businesses to meet compliance regulations. The formal enforcement date for fining non-compliant organizations took effect on May 25, 2018.

More Trending

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Zara supply chain analysis - the secret behind Zara's retail success

TradeGecko

It's not unusual to pass a Zara store and do a double-take - didn't you just see that on the catwalk? As a brand, their speed and responsiveness to the latest fashion trends are key to Zara’s competitive advantage. Owned by the distribution group Inditex, we had a look at what makes Zara so fast that the New York Times called it "mind-spinningly supersonic ".

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Amazon Barcodes: How Do Barcodes Work on Amazon

Bootstrapping Ecommerce

Don't overlook the seemingly small but critically important Amazon seller requirement: Amazon Barcodes, otherwise known as UPC codes. Learn more here. The post Amazon Barcodes: How Do Barcodes Work on Amazon appeared first on Bootstrapping Ecommerce.

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How To 2X Sales By Using Scope, Viral Launch And Long Tail Pro To Target New Markets

My Wife Quit Her Job

When it comes to increasing your sales on Amazon or your own ecommerce store, you basically have 3 options. You can increase the number of products you sell or increase the amount of traffic to your existing products You can increase your average order value You can increase the number of times an existing customer makes a purchase Now if you can address all three at the same time, you can easily double or triple your business in a short period of time.

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How to Cheat at Ecommerce: 50+ Powerful Tools, Apps & Resources for Your Online Business

A Better Lemonade Stand

In this post, we introduce you to the best ecommerce automation tools, apps, services and strategies that we’ve discovered over the last few years so you can build your business better, faster, cheaper and more efficiently. The post How to Cheat at Ecommerce: 50+ Powerful Tools, Apps & Resources for Your Online Business appeared first on A Better Lemonade Stand.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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SITE123 Review: The Easiest Free Website Builder?

Ecommerce Platforms

This SITE123 review assesses all its features and functionalities holistically, focusing on specific elements that relate to ecommerce and online stores. I’ve been there. And I know the feeling. That excitement after a light-bulb moment when you figure out a business idea. Everything seems so simple and straightforward at first. Until you get to the actual implementation stage.

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3 Steps To More Effective A/B Testing

Klaviyo

The post 3 Steps To More Effective A/B Testing appeared first on Klaviyo.

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Novelty: Add a Dash of Personality

Rishi Rawat

The brain is a curious device. Who knows why it’s drawn to certain things are freaked out by others (go ahead and Google trypophobia). This Amazon Prime up-sell page is great for a number of reasons but let’s focus on how it applies Novelty. First, what is Novelty ? Novelty is a design trick to get the user to notice an element. In the screenshot below notice the guy holding the Amazon package sitting on a rocket: Why this is such a good Novelty effect:- A: the graphic is unexpected

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How to Market in a World of "Ego"systems

Salsify

Selling to today's consumer requires a good deal of empathy, flexibility and responsiveness. Equipped with mobile phones and plugged into social networks today's consumer has a greater sense of entitlement and expects a personalized, convenient digital experience in everything they do. Some theorists are calling this an ego-system. All experiences are judged and measured by what's in it and how it related to the individual making the purchase decision.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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IKEA Is Betting on Physical Retail, Mobile AR and TaskRabbit ? Here?s Why

Sailthru

As Good Service Is Good Business author Catherine DeVrye famously said, “The seven most expensive words in business are, ‘ We have always done it that way.'” That’s particularly prescient for IKEA now that millennials have surpassed Baby Boomers in terms of spending power. Why? Millions of millennials live in cities and spend more money on Ubers than gas, while IKEA’s “big blue box” stores are suburban staples.

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Enhance Retention & Loyalty Using the New Flow Library

Klaviyo

The post Enhance Retention & Loyalty Using the New Flow Library appeared first on Klaviyo.

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[25] Instagram Marketing Tips Your Ecommerce Strategy Can?t Do Without

AcquireConvert

With an estimated 800 million active monthly users (depending who you read), Instagram represents a massive potential audience for your business. Even if it’s a couple of hundred million fewer than that, who’s complaining? Yet, with such a high-profile social platform comes more competition from a marketing point of view. That makes it harder for […].

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Shopper Psychology: Understanding the Why Behind Merchandising Best Practices

iQmetrix

The best merchandising practices are often rooted in behavioral science. Many studies have shown that customers will react in expected ways to certain in-store triggers, including colors, store layouts, and video displays.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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6 Stats That Show Now is a Good Time to Be an eSeller

Payoneer

We are often our own devil’s advocate when it comes to finding reasons not to take a risk, particularly in business. If you have pondered venturing into the eCommerce arena, it might help to see some proof that there is ample opportunity to succeed as an eSeller. The following is a list of critical stats that paint a clear picture of the ripe opportunity available for success as an eSeller.

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[Video] 5 Ways to Succeed in the Growing Cell Phone Repair Segment

iQmetrix

The cell phone repair segment is expanding at a growth rate of 5.5% through 2017 according to the IBIS world report and will only continue to grow in the next few years. With the constant growth comes more and more competitors in the segment. So, as a retailer, you need to be ready for increased market saturation by looking into changes you can make to your current POS, or what a new POS system would need, that would give you an edge on your toughest competitors.

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ItemMaster Delivers Value for Money at Intelligent Speed

ItemMaster

Client: Enterprise CPG Manufacturing | Pain: Value of spend. The Challenge One of the world’s largest grocery manufacturing and processing conglomerates had relationships with several content service providers (CSPs) that were required by key retailers. The CSPs were not adding any value to the brand, as there were production delays and a lack of attention to package refresh.

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Using POS Data to Understand and Improve Profitability

iQmetrix

According to an IBM survey , 62% of retailers say that big data and analytics give them a competitive advantage in their field. In order for companies to succeed, they need to leverage the analytics that today's best point-of-sale (POS) systems can provide.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to use eBay Guaranteed Delivery to Outrank and Beat Your Competition

SellBrite

Getting noticed on eBay is getting harder and sellers have been forced to engage in a costly price war to place highly in search rankings. How do you get consumers to buy your products over the competition, when you want to win buyers without slaughtering your bottom line? If you sell on eBay, you can use eBay Guaranteed Delivery (eGD) to stand out and increase conversions. eGD allows you to focus on customer experience and fast shipping to differentiate yourself.

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Your 'Frankenstein' Legacy System is Holding You Back

iQmetrix

Today’s fast paced retail world means you need to differentiate quickly or be left behind to stronger competition. We see this with the emergence of retail giants Amazon, and closures of once powerful brands such as Danier Leather.

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Winning the Race to Market

ItemMaster

Client: Enterprise CPG Manufacturing | Pain : Speed-to-Market . The Challenge One of the largest American multinational food-manufacturing companies had one week to release new product content to major retailers if they wanted to secure their place in one retailer’s circular. Without a sophisticated product content partner, this aggressive deadline seemed almost impossible.

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Why You Should Control Digital Signage Across Store Locations

iQmetrix

Digital signage needs to be a key part of today's retail stores. After all, it makes a strong impression: more than half of travelers who see a digital billboard can recall the exact message each time they passed the same billboard again. With digital signage, customers can remember a brand more clearly.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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6-Step Checklist for Acing Your First Month as an Amazon Seller

SellBrite

The moment you sign up as an Amazon seller, the clock starts ticking. Amazon will hold you to its monthly performance metrics from day one. And being prepared makes all the difference: with this checklist you’ll be ready to ace every step of selling on Amazon. We’ve covered everything from the most basic preparation to the next steps necessary to grow into your success.

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Should Wireless Retailers Hire In-House Developers?

iQmetrix

Some wireless retailers hire in-house developers to create apps and software to help market and sell their retail products, while others outsource work to third party companies that specialize in these solutions.

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What Does Your 'Store of the Future' Look Like?

iQmetrix

When the internet was introduced to the public in August of 1991, it caused a ripple effect across our entire culture. When we look specifically at its effect on the evolution of the customer, it has vastly altered the way customers get their information and make purchases.

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What Retailers Can Learn From The Shangri-La's Service Mantra

iQmetrix

A few years back I had the opportunity to join the launch team for the first Shangri-La hotel in North America. They are one of most luxurious hotel chains that are very well regarded in Asia and the rest of the world.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib