Pikachu Squishmallow Toy Might be the Hottest Gift This Holiday

This 2023 holiday season, Yahoo has named the 20-inch Pikachu Squishmallows plush as the most popular toy to get. Unfortunately, getting one of these Squishmallows might prove difficult due to the combination of Pokemon’s popularity and potential limited production, so it’s important to know which retailers are selling this in-demand toy for the 2023 holiday season.

If you’re an Amazon Prime member, the Squishmallows Pokemon 20-Inch Pikachu Plush is available for $49.99, but keep in mind that the stock status fluctuates quite a bit due to high demand.

For those who are members of Gamestop’s loyalty program, the 20-inch Pikachu can be found on GameStop’s website for a slightly more wallet-friendly price of $42.74.

Target’s online store also stocks this large Squishmallow on and off for $49.99. A visit to a brick-and-mortar Target store might even yield a surprise, as was the case at a store in Brick, New Jersey, where two 20-inch Pikachus were spotted.

If the giant winking Pikachu has unfortunately sold out, there are alternative options available. Target has a 14-inch festive Pikachu Squishmellow, complete with a Santa hat, for $24.99. Amazon also sells a 14-inch Pikachu that could double up as a comfy travel pillow for $24.99. If you’re looking for a compact, wallet-friendly gift, Walmart offers a 10-inch Pikachu Squishmallow for just $15.72.

For consumers who can’t get their hands on this Squishmallow, consider a large Pikachu stuffed animal or a different kind of Squishmallow. For instance, the axolotl has recently ousted the narwhal as the go-to unique plush toy, thanks to its appearance in Minecraft.

Squishmallows have been on the market for several years now, and despite countless imitations, they have not lost their popularity with consumers. Regardless of whether the recipient is a 3-year-old or a 73-year-old, Squishmallows have proven to be popular with collectors of all ages.