Photo by Jeremy Bishop on Unsplash
America’s Favorite Fast-Food Chains Ranked From Best to Worst
November 17, 2023
The American Customer Satisfaction Index (ACSI) has released the rankings of America’s favorite fast-food chains for 2023. This ranking system developed by the ACSI is unique, focusing on customer experience and satisfaction. The index gathers data from around 500,000 customers interviewed each year and inputs it through a model developed at the University of Michigan, according to USA Today.
This year’s restaurant study, in particular, based its findings on interviews with 16,250 customers who were contacted randomly over the course of a year, from April 2022 to March 2023.
From this research, the organization identified key factors that customers care most about. These include the accuracy of food orders, quality and reliability of mobile apps, courtesy and helpfulness of staff, beverage quality, food quality, restaurant layout and cleanliness, and speed of checkout or delivery, among other elements.
Top 5 Fast-Food Chains for Customer Satisfaction
According to the ACSI, the top five fast-food chains for customer satisfaction in 2023 were:
- Chick-fil-A, with a satisfaction score of 85, up 2% from last year.
- Jimmy John’s, boasting a customer satisfaction score of 84, marking an increase of 6%.
- KFC, with a satisfaction score of 81, showing a 4% increase from the previous year.
- Papa John’s, with a satisfaction score of 80, up 5% from a year before.
- Domino’s, holding steady with a satisfaction score of 78.
The restaurants not specifically named scored an 82 collectively in an “All Others” category, occupying the third spot in the ranking.
Bottom 5 Fast-Food Chains for Customer Satisfaction
The least favorite fast-food chains in regards to customer satisfaction were:
- Wendy’s, weighing in at 74, up 1% from 2022.
- Jack in the Box, going from 72 to 73 and seeing a 1% increase in satisfaction.
- Sonic, decreasing from 74 to 72, marking a 3% decline.
- Taco Bell, dropping from 72 to 71, a 1% decrease in satisfaction.
- McDonald’s, bottoming out the list at 69, up 1% from last year.
While some fast-food giants have seen minor increases in customer satisfaction, others are facing a dip.
Recent News
Indeed Announces 1,000 Workers Will Be Laid Off
The job search engine is experiencing some layoffs of its own.
Walmart To Lay off Hundreds of Corporate Staff Members
Walmart is set to lay off hundreds of its corporate staff members. The retail giant will also ask their remote workers to return to the office on a hybrid schedule.
Diamond Industry Shakeup: Anglo Divorces De Beers
The diamond industry is facing a seismic shift as Anglo American Plc announces plans to part ways with its iconic De Beers business.
Home Depot’s First-Quarter Revenue Disappoints
Home Depot, a major player in the home improvement retail sector, recently released its fiscal first-quarter earnings, revealing a complex picture of consumer behavior influenced by economic factors. While the company’s earnings per share exceeded expectations, its revenue fell short, indicating a trend of deferred spending among customers.