The Unexplored Gold Mines of Customer Data: Quizzes
AUGUST 6, 2020
Your customers are expert quiz-takers. From circling answers in teen magazines in their teens (“Does your crush like you back?”) to checking box after box on Buzzfeed quizzes as adults (“Which character are you from the Office?”), they have years’ worth of experience in telling their stories in 5-minute intervals. Marketers should listen to what consumers are so willing to share about themselves and use that information to treat their shoppers with a more personalized touch.