How Will AI Affect PPC?
ROI Revolution
MARCH 7, 2023
With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. There is no doubt that search as we know it is evolving. However, the timeline in which that happens and to what extent the landscape will change is yet to be seen.
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