Thu.Oct 14, 2021

article thumbnail

Remarkety Helps Retailers Email Customers at the Point of Online Purchase to Reduce Cart Abandonment

Retail TouchPoints

Remarkety , a data-driven ecommerce marketing platform, has launched Email Capture Booster. The solution was designed to strategically interact with the customer as soon as they add an item to their cart as a way to reduce abandonment. Email Capture Booster connects with customers once they have had time to show interest in a product, helping mitigate the risk of coming off as intrusive and turning prospective customers away.

Customer 278
article thumbnail

These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

Kissmetrics

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference?

eCommerce 271
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Under Armour Promotes EMEA Head to Newly Created Chief Consumer Officer Role

Retail TouchPoints

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Additionally, the retailer announced the upcoming departure of Chief Marketing Officer Alessandro de Pestel, who will leave in February 2022 to pursue other opportunities.

Consumer 271
article thumbnail

Make It Big Podcast: Unlocking the Next Stage of Digital Growth with Ryan Deiss

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Fanatics Targets Female Sports Fans in New Team-Up with Macy’s

Retail TouchPoints

Macy’s has joined a number of other major retailers — including Walmart , Kohl’s and JCPenney — in the Fanatics club after announcing a new partnership with the online sports merchandise retailer to increase its own online assortment of fan apparel 20X , according to multiple sources. Fanatics Founder and CEO Michael Rubin told the New York Post that the partnership with Macy’s will help Fanatics reach more women, a key target for the ecommerce company as sales of women’s sports merchandise have

Apparel 264
article thumbnail

The Five Tenets Of A Sticky Retail Subscription

Forrester eCommerce

Subscription offerings from brands and retailers have been popping up everywhere. But as many subscription services have found — and Rent the Runway’s recent IPO filings also underscore — creating a compelling subscription includes getting customers to subscribe and then keeping them subscribed, with continued value from that subscription. Otherwise, churn and operational complexity can […].

More Trending

article thumbnail

Employee Vaccination Mandates: Indecision Is The Riskiest Decision Of All

Forrester eCommerce

United Airlines CEO Scott Kirby is on a media tour extolling the success of its mandatory vaccination policy, which in just seven weeks has resulted in vaccination of 99.7% of its 67,000 US employees. As for the remaining 232 employees, the termination process has begun. United’s approach is decisive and firm and brings the airline […].

article thumbnail

Inside Elastic Path: Joining the Team

GetElastic

Emily Kathi recently joined Elastic Path as our Senior Content Marketing Writer. She has a Journalism background with past experience as a lead copywriter on creative and marketing teams; telling good stories through blogs, social media campaigns, branding, and advertising. She’s also freelanced as a feature writer and revitalized web site copy for relaunch.

article thumbnail

Play The Long Game With Email Marketing This Holiday

Forrester eCommerce

The stakes around your email program are higher. Think and plan long term to do right with email marketing this holiday season.

Games 195
article thumbnail

11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Editor’s note: This blog was originally published in 2020. It has been updated for accuracy and modern practices. If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place.

B2B 107
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Does Stitch Fix need stores?

RetailDive

The apparel e-retailer has ruled them out in the past, but a recent business model shift and its customer acquisition needs could change that.

Apparel 132
article thumbnail

Stockouts and Over-Stocking Affecting Your Revenue? Here’s the Solution

IntelligenceNode

Inventory Optimization Techniques to Avoid Out-of-Stocks & Excess Inventory Costs Content Summary : What are Stockouts and Overstocking and Why Monitor Them? The True Business Cost of Stockouts & Overstocking Balancing the Trade-Offs between OOS & Excess Inventory 3 Common But Preventable Causes of Stockouts Solve Inventory Problems Before They Become a Problem We don’t […].

article thumbnail

After a year of missteps, Ikea's e-commerce business appears to be heading in the right direction

RetailDive

The retailer invested in its online operations and transformed stores into fulfillment points early in the pandemic. But it hasn't been easy.

eCommerce 119
article thumbnail

Stockouts and Over-Stocking Affecting Your Revenue? Here’s the Solution

IntelligenceNode

Inventory Optimization Techniques to Avoid Out-of-Stocks & Excess Inventory Costs Content Summary : What are Stockouts and Overstocking and Why Monitor Them? The True Business Cost of Stockouts & Overstocking Balancing the Trade-Offs between OOS & Excess Inventory 3 Common But Preventable Causes of Stockouts Solve Inventory Problems Before They Become a Problem We don’t […].

article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

Model behavior: How mannequins display retail's brand values

RetailDive

Diversity in mannequin body size and gender can help shoppers see themselves reflected in a brand — and drive loyalty.

Retail 123
article thumbnail

Standing Out in the Apartment Search

PERQ

Leases all come to an end, and so the hunt for the next apartment begins. LocalIQ conducted a study of renters and found that 93% of respondents used an online search engine when looking for their next rental. 80% of respondents in the same study noted that they visited three or more property websites before deciding where to tour. This is how renters look for their next lease these days and in order for your property to be top of mind, it needs to be top of the search results. 4 out of 5 renter

SEO 68
article thumbnail

Vuori plans 100 US stores as it rakes in $400M investment

RetailDive

The recent funding from SoftBank Vision Fund 2 is four times higher than Allbirds' largest fundraise and positions it for global expansion.

113
113
article thumbnail

Walgreens beats earnings expectations

RetailWire

Same-store sales at Walgreens rose 8.8 percent in the chain’s fourth quarter buoyed by COVID-19 vaccines and testing. Net income for the company was 72 cents per share compared to 43 cents per share for the same period in 2020.

Article 52
article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Paytech firms outside US gain ground

RetailDive

Payment technology companies based overseas were big venture capital winners in Q3 as funding soared, according to a report CB Insights.

article thumbnail

Starbucks closes two stores where workers sought to unionize

RetailWire

Starbucks is calling the decision to close two stores where workers were seeking to form a union a coincidence. The chain said one of the locations is closing as part of a remodeling effort and will be reopened as a store to the public while the other will be converted into a training center. Starbucks Workers United has said that it believes the store closures were intended to disrupt unionizing activity. “Starbucks split up an entire store that they knew had a strong union majority and p

Other 52
article thumbnail

Top retailers will establish robot resource departments as demand grows: Gartner

RetailDive

Investments in robots are one way companies are boosting productivity, as orders get processed closer to the point of delivery.

Retail 113
article thumbnail

Senator calls for Amazon breakup

RetailWire

Sen. Elizabeth Warren (D – MA) is calling for Amazon.com to be broken up following a Reuters report that the company’s Indian business copied products from other sellers, gave them preferential search placement and sold the items on its site. The news organization said that documents reveal that employees had access to proprietary data that they used to replicate popular products.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Lulu's joins bumper crop of retailers with plans to go public

RetailDive

The fast-fashion e-retailer says that brick-and-mortar apparel sales will increasingly be under pressure as younger consumers buy more online.

Apparel 108
article thumbnail

The IT Leader Checklist: 3 Must-Have Requirements for a RetEx Platform in Today’s Climate

RepslyBlog

Has the last 18 months had your team feeling like your current visibility and control over your company’s retail execution is limited? Inflexible? Have any Sales or Marketing business leaders wanted to pivot their strategies and teams but felt limited to what their tools allowed today? If so, you are certainly not alone.

article thumbnail

Poshmark acquires sneaker verification startup Suede One

RetailDive

The acquisition is Poshmark's first — and marks a deeper commitment to scalable product verification.

102
102
article thumbnail

McDonald’s to test McPlant burger

RetailWire

McDonald’s announced that it will test the meatless McPlant burger in eight U.S. restaurants next month. The plant-based menu item from Beyond Meat is currently available at McDonald’s locations in Austria, Denmark, the Netherlands, Sweden and the UK.

Article 40
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Hodinkee unveils used watch resale platform

RetailDive

With authentication services and more in-depth product description pages, customers can buy, sell or trade pre-owned timepieces.

article thumbnail

Digital wine club Winc is going public

RetailWire

Winc, a digital wine club, is going public on the New York Stock Exchange under the symbol “WBEV” The company’s subscriber based stood at 120,000 as of June 30, 2021. Winc acquired Natural Merchants, an importer of organic and biodynamic wines, sold at Trader Joe’s and Whole Foods.

Article 40
article thumbnail

Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.

Retail TouchPoints

Another unprecedented holiday season is upon us and there is a powerful sense of déjà vu in the air. For a brief moment earlier this year it seemed like the clouds were parting, but the Delta variant put an end to that. Retailers and consumers alike are bracing for a holiday season much like the last — masks look set to remain a top stocking-stuffer; “supply chain” has a become a daily topic in mainstream media; and parents are gearing up for tears with the top toys of the year already predicted

Supplies 299
article thumbnail

Consumer prices rose in September

RetailWire

The Consumer Price Index rose 5.4 percent in September as a combination of high demand and limited supplies led to further inflation. Economists are divided in their estimations of how quickly inflationary pressures will ease.

article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib