Tue.Jul 06, 2021

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The Headless Ecommerce Experience and Implementation for Enterprise Organizations

BigCommerce

Intense competition is driving rapid technological innovation in ecommerce.

eCommerce 545
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Comment créer des tableaux d’évaluation du contenu B2B

Forrester eCommerce

Apprenez à mieux gérer les informations sur la performance de votre contenu et faites émerger les insights nécessaires à sa planification et sa promotion.

B2B 370
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How to Use Twitter Advanced Search to Drive 100% More Leads

Kissmetrics

There are 69.3 million U.S.-based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states. Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. That’s why I’m going to tell you what advanced search queries are and how to use them to help drive more leads.

Mobile 351
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Comment créer des tableaux d’évaluation du contenu B2B

Forrester eCommerce

Apprenez à mieux gérer les informations sur la performance de votre contenu et faites émerger les insights nécessaires à sa planification et sa promotion.

B2B 343
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail TouchPoints

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. Most notably, the shift from paid posts and influencer endorsements to shoppable content and live shopping will force retailers to reconsider how they produce content and interact with customers.

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Putting B2B Personalization In Context

Forrester eCommerce

Rather than attempt to control the journey, marketing and sales must meet buyers where they are, anticipate their needs, and enable them to take that next step. Forrester analyst Jessie Johnson explains how B2B marketing leaders are rethinking the delivery of digital experiences and the path from personalization to contextualization.

B2B 306

More Trending

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Het dilemma van content-data oplossen: Hoe bouw je een B2B-content measurement dashboard

Forrester eCommerce

Omgaan met B2B content data dilemma's? Leer hoe u dashboards voor inhoudsmeting bouwt om betere inzichten te krijgen in onze nieuwste blogpost.

B2B 292
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15 Career & Business Coaching Resources, Tips, and Benefits

Kissmetrics

As business owners and marketers, we go through manic highs and lows. Things go well for a while, then follow with periods of low performance. This is normal. One way to help get yourself over the hump is with business coaching. The best business coaches not only coach you in your business but also coach your life as a whole. This post breaks down the details of business coaching to help you better understand what it is and determine whether you need one for your digital marketing.

SEO 252
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Retailers Aren’t Leveraging Frontline Management Properly — Here’s How to Unlock Their Potential in a Dynamic Environment

Retail TouchPoints

The retail landscape has changed dramatically since the very first COVID-19 outbreaks. Online sales grew nearly 50% at their peak, with much of that activity taking place in one particular sector: grocery. Just this past June, online grocery sales in the U.S. reached $7.2 billion — that’s quite the jump from August 2019’s $1.2 billion. Rather than years or months, grocers had just weeks (if not days) to adapt to the new competitive pressures of the ecommerce space.

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Forr Education: Interview Series about Tech’s role in Student Experience — Tracy Schroeder, VP of IST, Boston University

Forrester eCommerce

Photo: Brent Ellis Higher Education institutions are driven to improve CX by competitive pressures related to the Future of Work and an evolving understanding of what the important aspects of a formal education entail. The Student Experience, however, is far more than the 3Es of Customer Experience – Ease, Effectiveness and Emotion. For a student enrolled in a […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Retail Ecommerce Ventures Enters Luxury Market with Ralph & Russo Acquisition

Retail TouchPoints

Retail Ecommerce Ventures (REV) will acquire UK-based luxury brand Ralph & Russo Limited as it continues building its portfolio. The firm has been rebuilding troubled traditional retailers as ecommerce brands through the acquisition of bankrupt chains including Pier 1 , Modell’s , Dressbarn and Stein Mart. Ralph & Russo is known for its ready-to-wear items, leather goods, accessories and sunglasses.

eCommerce 208
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What is Shopify Hydrogen?

Ecommerce Platforms

Shopify did over $120 billion in Gross Merchandise Volume last year. Shopify’s market capitalization is now bigger than that of SAP. Today Shopify is a gigantic ecommerce cloud platform based in Canada. With a completely new look for the store, new developer tools, editor and investments in infrastructure, Shopify stores are now going to be much faster and better.

Shopify 211
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The Impact of Smart Shelves On Your Pricing Strategies

Wiser

It’s a bit of an understatement to say that technology has changed retail. In reality, technology has created nothing short of a revolution, from the big stuff like eCommerce to smaller, now-common trends like self-checkouts and buy online, pick up in-store. Another area where technology is revolutionizing retail is on the shelf, quite literally: smart shelves.

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The New Era Of Retail Hybridization Creates Unparalleled Opportunities

Steve Dennis

As I finished writing the second edition of my new book late last year, the predominant retail narrative was the so-called great acceleration of all things e-commerce. More recently, ebullient stories portend the resurrection of the mall and suggest that department stores are back (narrator’s voice: “Let’s not confuse better with good ”). Unfortunately, much like the years-long fascination with the “retail apocalypse” and just about all things omni-channel, there is some truthiness in all t

eCommerce 148
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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'Real pressure on supply chains': How major players are balancing costs, speed and a new retail world

RetailDive

Supply chain executives from PVH, Under Armour, Dollar General, Tractor Supply and American Eagle spoke about current challenges at NRF's Retail Converge.

Supplies 134
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Retailers plan to keep Covid measures in place

TalkingRetail

Convenience retailers plan to keep Covid safety measures in place, even if the government goes ahead with plans to further eases lockdown measures in England on 19 July. Most Covid rules, including legal requirements on wearing face masks, are to be removed as part of the final step of the roadmap for ending restrictions in. This story continues at Retailers plan to keep Covid measures in place.

Retail 124
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Neiman Marcus says there's no plan to sell Bergdorf Goodman

RetailDive

The department store, which has owned the storied Manhattan retailer for 50 years, pushed back against details in a New York Post report last week.

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Government votes down new offence for attacking shopworkers

TalkingRetail

Retailers and the organisations representing them have been expressing their disappointment after MPs voted down the introduction of a new clause in the Police, Crime, Sentencing and Courts Bill that would have made attacking a retail worker a separate offence. New Clause 31, proposed by shadow policing minister Sarah Jones, was subject to a vote. This story continues at Government votes down new offence for attacking shopworkers.

Retail 116
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Despite online growth, stores will still account for three-fourths of retail sales in 2024, Forrester says

RetailDive

The research firm estimates that e-commerce in the U.S. grew 30% in 2020, its fastest pace since 2002. But physical retail hasn't lost its relevance.

eCommerce 117
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Strings & Things supports back to school season with expanded Yollies range

TalkingRetail

Strings & Things is set to expand its Yollies portfolio with the addition of Frollies, in a move designed to “help retailers make the most of the opportunity within the kids snacking category”. Frollies Strawberry & Banana Smoothie on a stick will roll-out from August in 4x25g packs, retailing at £1.75. The launch will be. This story continues at Strings & Things supports back to school season with expanded Yollies range.

Retail 111
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Intimacy brand Maude raises $5.8M to grow team, product lineup

RetailDive

The sexual wellness brand is one of the most VC-backed companies in its category, with $10 million raised over four funding rounds.

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St Andrews c-store re-opens after £250,000 refit

TalkingRetail

Costcutter retailer Anila Anwar has re-opened her Costcutter store in St Andrews, Scotland, following a £250,000, three-month-long refurbishment programme. Anwar, who has owned and operated the store for the past 18 years, having taken it over from her father who bought the store 40 years ago, invested £250,000 to extend the store frontage up to. This story continues at St Andrews c-store re-opens after £250,000 refit.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Clearing the hurdles and maximizing value in current and future store operations

RetailDive

To deliver a personalized customer experience, retailers need a modern and secure platform that is cloud and edge enabled

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Nature Valley targets families with Bear Grylls festival prize

TalkingRetail

Nature Valley is launching an on-pack competition offering shoppers the chance to win tickets to the Nature Valley Gone Wild Festival with Bear Grylls (26-29 August). The competition is rolling out across the Nature Valley Crunchy range until 19 August, offering three VIF (Very Important Family) Family weekend tickets, 10 Family weekend tickets and 100.

Retail 98
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2021 Holiday Shopping Ecommerce Stats & Trends [July 2021]

ROI Revolution

Published June 29, 2021 | Updated July 6, 2021. In a post-pandemic world , everything is unprecedented. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends.

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Salsify Certification Program Launches Syndication Training Path | Salsify

Salsify

The Salsify Certification Program just launched its latest installment: Salsify Syndication Certification. This certification training offers Salsify partners and customers the knowledge needed to become experts in publishing complete and accurate product information across the digital shelf.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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iOS15 is a 3rd party data pooper, but your eCommerce business will survive

Omniconvert

Start preparing now for Apple’s iOS15 update and learn how your eCommerce business can survive the end of 3rd party data. The post iOS15 is a 3rd party data pooper, but your eCommerce business will survive appeared first on Omniconvert Ecommerce Growth Blog.

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Programmatic Advertising Trends, Stats, + News: What Your Ecommerce Brand Needs to Know [July 2021]

ROI Revolution

Published June 22, 2021 | Updated July 6, 2021. Programmatic advertising is soaring to new and exciting heights, with ad spend expected to accelerate to nearly $100 billion in 2022. This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions.

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Scottish Wholesale Association’s decarbonisation project moves forward

TalkingRetail

The Scottish Wholesale Association (SWA) is moving into the second phase of its decarbonisation project. The trade body is aiming to decarbonise the wholesale food supply chain and achieve net-zero emissions by 2045. The first phase of the Decarbonisation of the Wholesale Industry Project has seen the SWA examine the emissions associated with its members’.

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Programmatic Advertising vs. Google Display Network: Key Differentiators for Ecommerce Brands

ROI Revolution

Published July 6, 2021. Programmatic advertising is soaring to new and exciting heights, with ad spend expected to accelerate to nearly $100 billion in 2022. This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. Marketers are now putting more than 50% of their media budget into programmatic advertising.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib