Mon.Jul 29, 2019

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Are Outdated Core Applications Holding You Back?

Forrester eCommerce

You’ve been building flashy mobile apps, creating wonderful systems of engagement to improve customer experience, but your digital program still has not delivered. Why? Because you’ve neglected the modernization of your core systems. Customer journeys rely on hundreds of processes supported by back-end core systems such as customer relationship management, enterprise resource planning, revenue management, […].

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Omnichannel Experiences: How Retailers Can Bridge The Digital-To-Physical Divide

RTP blog

By John Federman, JRNI “You will never see eye-to-eye if you never meet face-to-face.” So are the words of Warren Buffett, chairman and CEO of Berkshire Hathaway. He emphasizes the importance of human interaction despite today’s environment where relationships often exist behind email, text or phone. We’ve spent the last several years building new ways to interact — chat, click-to-call, FaceTime — yet none build the intimacy, or effectiveness, of face-to-face conversations.

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Amazon Has “Destroyed the Retail Industry”: True or False?

Forrester eCommerce

Last week, the DOJ announced an antitrust investigation of Big Tech. US Treasury Secretary Steve Mnuchin followed up in a CNBC interview loudly endorsing the antitrust scrutiny: he said that Amazon has not only “destroyed the retail industry in the US” but that it has also hurt competition. (Mnuchin was on the board of Sears, […].

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The art of B2B fulfillment and how to improve customer loyalty

GetElastic

Usually when you read about fulfillment , the discussion is focused on some logistical or technical aspect of delivering goods to customers. Of course, there are many operational tasks and backend processes that all must harmonize in order to make it happen. You will find a plethora of information available, ranging from the basics like reducing freight costs to sophisticated robotic picking systems.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Gear Up Pragmatically For 5G

Forrester eCommerce

5G Presents Immense Innovation Potential 5G promises to usher in not just new use cases in every industry but also new business models. Some of the most relevant use cases across industries, such as those enabled by AR/VR and massive IoT, fit right into improving customer experience and digital transformation. As a change agent, […].

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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. A few years ago, I thought that too. My goal was to build a $10 million eCommerce marketing agency — and build it fast. But I soon realized that high velocity growth has the potential to threaten two key ingredients in sustainable success: team happiness and client satisfaction.

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10 Things All Sellers Should Know Before Selling on Jet.com

SellBrite

There are hundreds of online marketplaces for sellers to choose from. Amazon, eBay, and Jet are just three that come to mind. If you’re like most online sellers who want to increase their exposure, then you probably list products on more than one marketplace. But here’s the thing: A lot of these marketplaces charge a monthly fee — plus other fees — to maintain your account.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Are Maps For Self-Driving Cars A Public Good? A public/private organization in the UK thinks so. Zenzic, a UK government and industry self-driving vehicle organization, believes that the country needs a standard map for all self-driving cars, not a different map encoded in each car manufacturer’s machine. The battle for “HD Maps,” which purport to […].

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STORE Domains Spotlight: Memorable & Branded Domains for Ecommerce Businesses

A Better Lemonade Stand

Considering a.store domain? In this.Store Domains Review, learn why it’s innovative & instantly associates your site with retail & ecommerce. The post.STORE Domains Spotlight: Memorable & Branded Domains for Ecommerce Businesses appeared first on A Better Lemonade Stand.

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Forrester 2019 Enterprise BI Platform Waves ™ Research Update

Forrester eCommerce

Forrester has just published 2019 refresh of out Enterprise Business Intelligence (BI) Platforms Waves ™. As the BI market and the technology continue to evolve, so does our research. This year we emphasized New market segmentation by Vendor-Managed vs. Client-Managed platforms, which roughly equated to on-premise vs. cloud based platforms, but not quite.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Beyond the Hype: How Marketers Can Capitalize on AI

Sailthru

We’ve broadly accepted that artificial intelligence will impact the future of business operations and in many cases, it already has. Look at Netflix. A sophisticated recommendation algorithm , which personalizes the entire experience right down to the thumbnails, helped the company recapture $1 billion in revenue in 2017. The Netflixes of the world train consumers to expect these AI-enhanced experiences.

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CXSF 2019: Do You Understand Your Customers’ Reality?

Forrester eCommerce

Remember “the dress” — the photo that went viral a few years ago, reaching 840,000 views a minute? I mention it because Forrester defines customer experience (CX) as your customers’ perceptions of their interactions with your brand, and that photo drew widespread attention to the fact that perceptions can vary widely from one person to […].

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How To Reduce Payment Card Decline Rates On Your Online Store

FastSpring

The conversion rate is often one of the first metrics companies use to measure the success of their online store. Naturally, this makes sense considering how an uptick in conversion rate usually signals that customers are actively purchasing on your site. However, there is another lesser-known metric that also deserves a lot of attention – payment card decline rates.

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User-Generated Content: An eCommerce Brand’s Authentic Self

ESW

Consumers become more digitally savvy by the day, and every day a digital-native brand enters the market to connect with those consumers. Against this backdrop, user-generated content becomes more important than ever for eCommerce brands seeking to engage their audiences. As shoppers spend more time online, they become simultaneously wary of branded messaging and more comfortable with more interpersonal interactions.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How Mars Consolidated its Data to Fuel the Digital Shelf | Salsify

Salsify

Mars, Inc became the $35 billion conglomerate it is today by expanding its portfolio and selling some of the biggest brands in the world. However, for every brand within this large portfolio the challenge is in often in managing all the product information needed to sell on the digital shelf.

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LiveIntent More Than Doubles Programmatic Growth

Liveintent

LiveIntent More Than Doubles Programmatic Growth. News Provided by: LiveIntent. New York, NY, July 29, 2019 — LiveIntent , the people-based marketing platform with its roots in email, today announced that the company more than doubled its programmatic revenue in 2018 at 113%. LiveIntent is seen as a must-have channel for advertisers and marketers looking for incremental audiences outside of walled gardens like Facebook and Google.

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[Guest Blog] How Some Marketplace Sellers Are Getting Ahead Through Co-opetition

ChannelAdvisor

Some say it’s ludicrous; some say it’s genius. Despite everything happening with marketplaces and logistics, could it be that the only way to get ahead is to actually collaborate with your biggest competitors? Here we’ll take a closer look at a historical example of how setting your differences aside can make everyone better off. Marketplaces: A tough business that keeps getting tougher.

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InsiderInbox with Ashley Glenn from SSPR

Powerinbox

Greetings Inboxers! This month, we’re taking a slightly different look at the digital marketing industry with a focus on social media. While our first love will always be email, any great digital campaign must include a healthy dose of social in order to achieve the integrated, cross-channel reach that drives great results. As senior specialist for social media at SSPR, Ashley Glenn is no stranger to the power of social media to engage audiences.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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2019 JNUC Diversity Sponsorship Applications Now Available

Jamf on Retail

For the third year in a row Jamf is offering 10 JNUC Diversity Sponsorships for people from underrepresented groups within the technology sector. They include free admission and a $500 stipend.

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Dynamic Yield

The post ????????? ??????????? ??????-????? ????????????? ????????? appeared first on Dynamic Yield.

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2019 JNUC Diversity Sponsorship Applications Now Available

Jamf on Retail

For the third year in a row Jamf is offering 10 JNUC Diversity Sponsorships for people from underrepresented groups within the technology sector. They include free admission and a $500 stipend.

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Springboard Retail Q2 2019 Product Updates

Heartland

We've had quite the first quarter over here on the Engineering Team! We are continuously committed to developing the best omnichannel mobile POS solution for growing brands & retailers, and because of your suggestions, the Springboard Retail features list is growing. Here's a glimpse at just a few of the exciting updates and product enhancements included in this past quarter's releases.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Art of Onboarding: Electric and Jamf

Jamf on Retail

First days go more smoothly when when departments work together. The Electric platform helps bridge the gap between HR & IT by providing tools that assist with the on-boarding process.

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Dynamic Yield

The post ????????? ??????????? ??????-????? ?????????? ??????? appeared first on Dynamic Yield.

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The Art of Onboarding: Electric and Jamf

Jamf on Retail

First days go more smoothly when when departments work together. The Electric platform helps bridge the gap between HR & IT by providing tools that assist with the on-boarding process.

Arts 42
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Dynamic Yield

The post ????????? ??????????? ??????-????? ????????? ??????? appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The Art of Onboarding: Electric and Jamf

Jamf on Retail

First days go more smoothly when when departments work together. The Electric platform helps bridge the gap between HR & IT by providing tools that assist with the on-boarding process.

Arts 42
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Dynamic Yield

The post ????????? ??????????? ??????-????? ???? appeared first on Dynamic Yield.

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My Website Audit Checklist – Templates & Tools To Boost SEO

My Wife Quit Her Job

Did you know that poor quality posts on your website are lowering your overall SEO traffic? Recently, I conducted a full content website audit on MyWifeQuitHerJob.com and managed to increase my Google search traffic over 40% by removing a third of my content! Now why would removing content lead to more traffic? For the past several years, Google has been focusing on quality vs quantity.

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Lightspeed Retail POS Review: A Definitive Guide for 2019

Ecommerce Platforms

At the present moment, there's no such thing as running a thriving retail business, in the absence of a solidly built and cloud-based POS system. Well, if you can hack without one, high chances are, it won't last for long. For that reason, the Lightspeed Retail system has been kitted out with all-inclusive features which we'll dig into in a moment. Every so often, a retailer is confronted with overwhelming tasks in the course of running a business.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib