Thu.Apr 22, 2021

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Degree Requirements Are Poisoning Your Cybersecurity Talent Pool

Forrester eCommerce

There’s no shortage of obstacles holding back folks from finding meaningful employment in the cybersecurity sector. Some of these obstacles are imposed by human resources policies and the software used to automatically scan through resumes in a game of electronic buzzword bingo. One of the most insidious of these being the requirement of a college […].

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Dollar General Chooses New Solution to Enhance Training During Hiring Surge

Retail TouchPoints

Dollar General is planning to hire 20,000 new employees in spring 2021 as it begins the process of opening 1,050 new stores , remodeling 1,750 existing locations and relocating 100 stores by the end of the year. To help onboard and guide both new and current employees, the retailer has entered an employee training partnership with Axonify. Dollar General will utilize the Axonify training platform and content marketplace to enable continuous, personalized business learning and development to its

Supplies 306
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Building A Private Bank For The Next Generation

Forrester eCommerce

Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify “The Top Global Private Banking Trends In 2021,” we interviewed senior executives […].

Banking 539
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What is Programmatic Buying For PPC?

Kissmetrics

Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. How can programmatic buying benefit your business?

PPC 277
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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“Winning” MITRE ATT&CK, Losing Sight Of Customers

Forrester eCommerce

We didn’t need to check the results of the MITRE ATT&CK Carbanak+FIN7 evaluation when they were released since within minutes of being live, we already had an email from a vendor touting their MITRE ATT&CK prowess. This vendor stated it “dominated” the evaluation. Except MITRE Engenuity doesn’t hand out rankings and awards (therefore, there is no #winning).

Customer 498
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How to Understand and Improve CTOR (Click-to-Open Rate)

Kissmetrics

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI , which DMA states comes in at around $58 for every $1 spent. All this aside, your email campaigns won’t mean anything if you don’t harness your click-to-open rate (CTOR).

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SHEIN to Donate $300,000 to Three Charities Chosen by its Community

Retail TouchPoints

Global fast-fashion e-retailer SHEIN will be hosting its second-annual virtual music festival, “SHEIN Together Fest” on May 2, 2021, celebrating its Light-a-Wish campaign with a $300,000 donation to three charities chosen by its community. Streamed via SHEIN’s free app , the online event aims to “bring people together in celebration of love, music and fashion,” the company said in a release.

Fashion 278
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Creativity Catalyzes a Growth Mindset in Business

Forrester eCommerce

We often set apart the designation "creative" and reserve it for the exceptional few — a creative department, team, or leader. Yet creativity surrounds us in life and at work, if we can but recognize and develop it. Firms that embrace creativity as a way of thinking and working to supercharge their individual and collective problem-solving can develop potent products, services, processes, and experiences.

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Top 10 U.S. Ecommerce Retailers: Amazon’s Projected $367B in Online Sales Totals More than Next Nine Combined

Retail TouchPoints

It will come as no surprise that when looking at the top players in U.S. ecommerce, Amazon leads the pack. What might be surprising is exactly how much of a lead the digital behemoth has. Amazon is expected to make a staggering $367 billion in ecommerce sales in 2021, more than five times that of its next closest competitor, Walmart , which is projected to bring in a still respectable $64.62 billion , according to new research from eMarketer.

eCommerce 264
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Green Leads To Green: Sustainability Pays

Forrester eCommerce

Photo by Abhinav Sunil Why is measuring the impact of your efforts important? Because if you can measure it, you can improve it. Especially if what you measure has profound consequences equally for your business, your professional life, and your personal life. You need a clear strategy to not only measure it, but to also […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Sensormatic Solutions and MTI Add New Loss Prevention Tools for High-Value Devices

Retail TouchPoints

Sensormatic Solutions has extended its partnership with MTI to offer additional loss prevention and liability offerings for high-value electronics, including smartphones, tablets and cameras. The solutions are designed to safeguard these devices while still letting customers interact freely with them. MTI products are designed for simple installation and usage right out of the box, with modular designs to reduce repair and maintenance.

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Creativity Catalyzes A Growth Mindset In Business

Forrester eCommerce

We often set apart the designation "creative" and reserve it for the exceptional few — a creative department, team, or leader. Yet creativity surrounds us in life and at work, if we can but recognize and develop it. Firms that embrace creativity as a way of thinking and working to supercharge their individual and collective problem-solving can develop potent products, services, processes, and experiences.

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Facebook Tests New Functionalities for In-Stream Video Ads

Retail TouchPoints

Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options include topic targeting within Facebook In-Stream video, Instagram Reels Ads for mobile devices and custom Sticker Ads in Facebook Stories. More than 2 billion people watch Facebook In-Stream eligible videos every month, and 70% of In-Stream standalone video ad views are completed, according to Facebook data.

Mobile 281
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Future Fit Tech Leaders Must Make Sustainability A Top Priority

Forrester eCommerce

Earth Day 2021: A small change makes a big difference Ahead of Earth Day 2021, I recently watched the excellent David Attenborough documentary “The Year Earth Changed”. The most encouraging message is that even a small change in our habits can make a big difference to our planet. Within the first weeks of lockdown, with […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Win Customers and App Downloads with App Clips

Retail TouchPoints

If you work in online retail, you’re likely aware of an inconvenient paradox: App users are more valuable than non-app customers. Forcing app downloads when a user is trying to complete a transaction kills the conversion rates of those transactions. It’s like explaining nap time to a three-year-old: Everybody knows that nap will make everyone’s life easier — including the toddler — and yet, here we are, no nap at 4 p.m. on a Sunday in the midst of a stage five meltdown….

Download 262
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Reaching A Verdict On Channel Marketing’s Return

Forrester eCommerce

The channel organization must have a strong interlock with the marketing operations team to ensure the measurement roadmap is focused on the right areas.

Channel 285
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Experience Insiders: Clean Beauty + Social Media Storytelling = W3LL People’s ‘Superpower’

Retail TouchPoints

After joining the e.l.f. Beauty family of brands in early 2020, W3LL People underwent a “brand recharge.” Digging into the brand’s heritage and unique “superpowers,” VP Ellie Off and the W3LL People team developed a new strategy that revolved around differentiation and meaningful connections. During this episode of Experience Insiders, we’ll explore W3LL People’s position at the intersection of the clean beauty movement and the social media revolution.

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AI-powered Supplier Value Management (SVM) Software Will Liberate And Empower Procurement Professionals

Forrester eCommerce

Forrester published today a report on how Modern Smart Applications Are Transforming Supplier Value Management (available to Forrester clients). It explains why AI was relatively slow to reach the procurement function, and also what changed to belatedly power a wave of innovation. I cite several examples, both from large SVM software suite vendors and from […].

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Jen Rubio Officially Takes the Reins at Away, Appoints New Chief Commercial Officer

Retail TouchPoints

Following a tumultuous couple of years at DTC travel brand Away , fraught with turmoil in top leadership and compounded by the COVID pandemic, the company’s Co-founder Jen Rubio has officially been named as CEO. Rubio moved into the position on an interim basis in February 2021 after Stuart Haselden stepped down to pursue another opportunity. Following an executive search, the company’s Board of Directors landed on Rubio, citing her “strong leadership amid industry turmoil, the advantages of mai

Travel 197
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[eCommerce 2021] 5 Common Mistakes Store Owners Should Avoid

lateshipment

The world of eCommerce has grown significantly over the past few years. Each year, the online turf is becoming more competitive and crowded with new businesses that are trying to thrive. Mistakes in such an environment can turn out to be costly and therefore should be avoided at all costs. The reason why this fact cannot be stressed enough is that today’s consumers have more power than ever before.

eCommerce 130
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5 Useful Tips for Managing Your eBay Inventory

ecomdash

Selling on eBay isn’t as simple as listing your products and watching them sell. Use these eBay inventory management tips to maximize profits. The post 5 Useful Tips for Managing Your eBay Inventory appeared first on Ecomdash.

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[eCommerce 2021] 5 Common Mistakes Store Owners Can Avoid

lateshipment

The world of eCommerce has grown significantly over the past few years. Each year, the online turf is becoming more competitive and crowded with new businesses that are trying to thrive. Mistakes in such an environment can turn out to be costly and therefore should be avoided at all costs. The reason why this fact is so stressed is that today’s consumers have more power than ever before.

eCommerce 130
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Conversational Commerce: What It Is and How to Use It (+4 Examples)

Omnisend

Reading Time: 8 minutes. Conversational commerce is a relatively new form of doing business online where brands and customers can communicate during a customer journey, at each step of the process, including post-purchase. Source. Think of it like this: in traditional online marketing channels, the (potential) buyer goes through the customer’s journey by themselves.

Live Chat 113
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Co-op to roll-out hand-held forensic spray to deter attacks

TalkingRetail

Co-op has become the first food retailer to employ security officers equipped with a new forensic spray. The move will see Mitie security officers specially trained in the use of the handheld spray, containing a SmartWater forensic signature, which is compliant with the requirements of the government’s Forensic Science Regulator and is admissible as evidence in.

Retail 120
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Florida is the latest state to create e-commerce tax

RetailDive

After the Supreme Court opened the door for online sales tax collection, most states have passed laws that do just that.

eCommerce 136
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Nisa makes landmark EPOS installation

TalkingRetail

Retailers John and Paul Hothi, owners of Nisa Local Hothi Birtley in Chester Le Street, Durham, have become the symbol group’s 500th partner to install its EPOS solution Evolution. The retailers switched to Evolution to take advantage of Nisa’s free two-lane system offer that was revealed at their virtual Expo back in October 2020. John. This story continues at Nisa makes landmark EPOS installation.

Retail 95
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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5 Customer Success Fails and What You Can Learn From Them

Omniconvert

Check out these 5 customer success tactics that failed to provide a memorable customer experience and the lessons you can learn from them. The post 5 Customer Success Fails and What You Can Learn From Them appeared first on Omniconvert Ecommerce Growth Blog.

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Everything You Need to Know About Amazon’s New SFP Requirements

Algopix

When Amazon instituted significant changes to its Seller Fulfilled Prime (SFP) program, the ecommerce leader did more than adjust its rules for third-party sellers. It created a policy shift that is resonating throughout the entire ecommerce industry. Free 1- and 2-calendar day shipping nationwide will soon become the new normal thanks to Amazon’s new SFP requirements.

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How to Map Out A Customer’s Journey – Important Steps

Omniconvert

To understand what your customers want and need, customize the experience and make sure you meet their expectations through a customer journey map. The post How to Map Out A Customer’s Journey – Important Steps appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78
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Amplifi to Lead Salsify Implementation for Machimpex USA | Salsify

Salsify

Machimpex USA, a manufacturer of automotive and household products, has selected Amplifi to support its implementation and enablement of the Salsify Product Information Management (PIM) system. Amplifi is a leading data management consulting firm offering strategy, solution delivery, and system optimization support.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio