Forrester eCommerce
JUNE 17, 2022
I know that CMOs are busy — I mean, really busy. The scope of the CMO role continues to grow, customers are more demanding than ever, and marketing operates under constant disruption driven by factors beyond your control. Practically speaking, there are only so many hours in a day, so it stands to reason that […].
Retail TouchPoints
JUNE 17, 2022
Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” The new deal will push the boundaries of the burgeoning realm of “TV commerce” by allowing customers to shop and buy products from ads on the Roku streaming service, with Walmart serving as the exclusive retailer for the transactions. Viewers will be able to press “OK” on their remote when they see a product they like in a shoppable ad and proceed to checkout on their TV.
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Forrester eCommerce
JUNE 17, 2022
I am often asked how brands are handling issues of channel conflict with retail partners, when discussing brands’ direct to consumer (DTC) digital strategies. However, there are a few forerunners to my response: A brands DTC digital strategy is not just about direct transactional sales to consumers. All brands need a DTC digital strategy, which […].
Retail TouchPoints
JUNE 17, 2022
The whole idea of aggregation was essentially born five years ago when the ecommerce industry recognized that digitizing the private equity playbook made a lot of sense. A focus on how to maximize digital real estate within Amazon was created — targeting digitally native brands and Amazon listings to build arguably one of the fastest growing companies in tech history.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RetailDive
JUNE 17, 2022
The former J.C. Penney CEO has built out a fleet of mobile stores to bring the shopping experience to homes. Its losses are mounting, though, and cash is running out.
Retail TouchPoints
JUNE 17, 2022
Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. But when it comes to hunting for a new car, Pinterest isn’t generally shoppers’ first stop. It might soon be though, if Pinterest has anything to say about it. The platform estimates that 8 million of its users (a.k.a.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
JUNE 17, 2022
The LEGO Group will invest more than $1 billion to build a 1.7 million-square-foot factory — its first in the U.S. — in Chesterfield County, Va. Construction will start in fall 2022 , with a production start planned for the second half of 2025. When completed, the factory will employ more than 1,760 people over a 10-year period. The new factory is being designed to operate as a carbon-neutral facility, with 100% of its energy needs supplied by renewable energy generated by an onsite solar park.
RetailDive
JUNE 17, 2022
The Gap-owned retailer is rebalancing its inventory mix after shipping delays left the company with excess product that is "out of sync" with consumers.
Retail TouchPoints
JUNE 17, 2022
B2B brand discovery platform Product Guru is bringing its online service — which connects brands and retailers — to the real world, with plans for a series of temporary concept stores in London. The new POP tech-powered concept stores aim to put emerging brands in front of key players in the UK retail industry with a series of events taking place in September 2022.
RetailDive
JUNE 17, 2022
The research firm found that up to $2.6 trillion of that value could be in e-commerce.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
JUNE 17, 2022
The 315 -year-old British retail and hospitality brand Fortnum & Mason is moving into the frontier of modern retail with the opening of its official store on China’s cross-border online marketplace, Tmall Global. The online shop will debut on June 18, 2022 during China’s 6.18 mid-year shopping festival. Fortnum & Mason is working with ecommerce accelerator Pattern for the launch, part of a larger move to expand its online business to China.
RetailDive
JUNE 17, 2022
David Lafitte exited the footwear retailer to pursue another opportunity, while the jewelry brand appointed its first chief outside of the founding family.
eCommerce CEO
JUNE 17, 2022
Nowadays, it doesn’t require a ton of technical skill to build a website. Because of the number of ecommerce platforms available today, you don’t have. Read more.
RetailDive
JUNE 17, 2022
The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ROI Revolution
JUNE 17, 2022
An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. We surveyed over 170 marketing professionals for data-backed insights into the top current digital marketing initiatives and trends.
RetailDive
JUNE 17, 2022
The company’s Athleta brand, which has partnered with the track and field star since 2019, will feature Saysh merchandise on its website.
ChannelAdvisor
JUNE 17, 2022
Remember when TikTok first launched in 2016? It began attracting audience members through aggressive ads on YouTube with videos of lip-syncing teens. Today, it’s home to content across every imaginable topic and format, from viral challenges and branded filters to product reviews and cooking tutorials. The mega-popular app is now home to more than one billion users — and loads of advertising potential. .
RetailDive
JUNE 17, 2022
The new show “I’m Fine, You?” is part of the brand’s efforts to destigmatize conversations around anxiety and depression.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Email Audience
JUNE 17, 2022
Email is a great marketing channel for any business. It remains one of the most effective ways to reach customers. But email is also widely used by hackers to spread malware, phishing emails, or coordinate other attacks against users. This article will outline the most common security problems marketers face. It will also provide valuable tips for maximizing security for email marketing campaigns.
Digital Doughnut
JUNE 17, 2022
This blog post will provide you with a basic understanding of what Mobile App ROI is. It is essential to understand the importance of calculating the return on investment for your mobile app projects, regardless of the niche.
Pivotree Blog
JUNE 17, 2022
A huge thanks to our amazing sponsors for helping us bring this timely topic to life. SAP: One of the world’s leading producers of business management software, empowering companies to effectively organize and distribute their data. Syndigo: The industry’s first “active content engine,” which enables brands to control their content, manage data flow, and harness growth.
Ecommerce Guru
JUNE 17, 2022
The ecommerce industry has been exceptionally transformed itself in the past few years. From bringing the new technologies of electronic commerce to the level of social, mobile, and user experience. The challenge that marketing and sales experts face daily is to analyze ecommerce digital trends to stay ahead of the competition in the market while boosting their sales and providing your customers with the best shopping experiences.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ChannelAdvisor
JUNE 17, 2022
Remember when TikTok first launched in 2016? It began attracting audience members through aggressive ads on YouTube with videos of lip-syncing teens. Today, it’s home to content across every imaginable topic and format, from viral challenges and branded filters to product reviews and cooking tutorials. The mega-popular app is now home to more than one billion users — and loads of advertising potential. .
365 Retail
JUNE 17, 2022
The retail industry is a competitive field of business to break into, but there is a lot of potential for success if you can get it right. This post will cover some of the things you can do to help make sure your retail business gets off to the best start. Keep reading to find out more. Understand Your Audience . Firstly, you’ll want to make sure you have researched the area of retail you’re planning on launching your business into and what the consumers in it will expect or like from your busi
RetailWire
JUNE 17, 2022
More Americans are heading out to stores to shop instead of going online. In-store sales grew 13.4 percent in May, according to Mastercard. Online sales were up 2.2 percent for the month.
Pivotree Blog
JUNE 17, 2022
A huge thanks to our amazing sponsors for helping us bring this timely topic to life. SAP: One of the world’s leading producers of business management software, empowering companies to effectively organize and distribute their data. Syndigo: The industry’s first “active content engine,” which enables brands to control their content, manage data flow, and harness growth.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
RetailWire
JUNE 17, 2022
Lego plans to invest $1 billion to build a new factory in Virginia. The move is being made to avoid supply chain disruptions to the U.S. market. “Our strategy to be close to our core markets has only been confirmed recently,” said Lego COO Carsten Rasmussen.
365 Retail
JUNE 17, 2022
Industry leaders throughout Europe came together at DELIVER 2022 to discuss the issues and solutions around sustainability and circularity, gender diversity and last mile delivery, meeting rapidly rising customer expectations and more. 1,500 senior e-commerce and logistic experts from leading vendors, retailers and media across 40 countries, met at Europe’s flagship e-commerce event to accelerate change and lead the way in the future of the industry.
RetailWire
JUNE 17, 2022
Chipotle is running a 60-store pilot with cilantro-lime cauliflower rice after the item proved successful in driving customer traffic last year. The restaurant chain’s sales rose nine percent in the last quarter.
365 Retail
JUNE 17, 2022
Mattress Online landed a double at the recent Northern Tech Awards placing at 19th in the Top 100 Fastest Growing Tech Companies in the North and 2nd in the Top 15 Fastest Growing Larger Companies. The independent retailer has long had technology at the forefront of the business and was one of the first online sellers of mattresses back in 2003 when the company launched its bespoke e-Commerce platform from a bedroom.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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