Fri.Jun 17, 2022

McKinsey: Metaverse may create $5 trillion in value by 2030

Retail Dive

The research firm found that up to $2.6 trillion of that value could be in e-commerce

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Walmart and Roku Team Up to Take on TV Commerce

Retail Touch

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.”

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Ron Johnson's Enjoy Technology wants to create a new form of retail. But first it must survive.

Retail Dive

The former J.C. Penney CEO has built out a fleet of mobile stores to bring the shopping experience to homes. Its losses are mounting, though, and cash is running out

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Retail Touch

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. But when it comes to hunting for a new car, Pinterest isn’t generally shoppers’ first stop. It might soon be though, if Pinterest has anything to say about it.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'

Retail Dive

The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote

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Considering Selling Your Amazon Brand to an Aggregator? Here are the 5 Things You Need to Know

Retail Touch

The whole idea of aggregation was essentially born five years ago when the ecommerce industry recognized that digitizing the private equity playbook made a lot of sense.

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Manage Your Martech, Or It Will Manage You

Forrester Digital Transformation

I know that CMOs are busy — I mean, really busy. The scope of the CMO role continues to grow, customers are more demanding than ever, and marketing operates under constant disruption driven by factors beyond your control.

Old Navy struggles with demand planning due to supply chain delays

Retail Dive

The Gap-owned retailer is rebalancing its inventory mix after shipping delays left the company with excess product that is "out of sync" with consumers

LEGO to Construct $1B+ Carbon-Neutral Factory in Virginia

Retail Touch

The LEGO Group will invest more than $1 billion to build a 1.7 million-square-foot factory — its first in the U.S. — in Chesterfield County, Va. Construction will start in fall 2022 , with a production start planned for the second half of 2025.

Gap Inc. joins $8M funding round to take equity stake in Allyson Felix's Saysh

Retail Dive

The company’s Athleta brand, which has partnered with the track and field star since 2019, will feature Saysh merchandise on its website

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Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Product Guru Plans Series of Pop-Up Concept Stores to Connect Emerging Brands with UK Retailers

Retail Touch

B2B brand discovery platform Product Guru is bringing its online service — which connects brands and retailers — to the real world, with plans for a series of temporary concept stores in London.

The Weekly Closeout: Deckers' COO steps down and Swarovski names CEO

Retail Dive

David Lafitte exited the footwear retailer to pursue another opportunity, while the jewelry brand appointed its first chief outside of the founding family

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube.

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Virgin Group Acquisition Corp. II Completes Purchase of Grove Collaborative, Taking Retailer Public

Retail Touch

Virgin Group Acquisition Corp. II (VGII), a publicly traded special purpose acquisition company sponsored by Virgin Group, has closed its acquisition of Grove Collaborative and will change its name to Grove Collaborative Holdings.

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

How to Advertise Your Product for the Best Results

Digital Doughnut

With these digital marketing and social media techniques, you may learn more about how to advertise your product or if you are an advertising company then it might encourage you to leverage the modern trends. Advertising, Innovation & Trends

Famed British Corner Shop Fortnum & Mason to Open Tmall Store

Retail Touch

The 315 -year-old British retail and hospitality brand Fortnum & Mason is moving into the frontier of modern retail with the opening of its official store on China’s cross-border online marketplace, Tmall Global. The online shop will debut on June 18, 2022 during China’s 6.18

How to Capture the Enormous Selling Potential of TikTok

ChannelAdvisor

Remember when TikTok first launched in 2016? It began attracting audience members through aggressive ads on YouTube with videos of lip-syncing teens.

29 Ecommerce Website Designs for Inspiration in 2022

eCommerce CEO

Nowadays, it doesn’t require a ton of technical skill to build a website. Because of the number of ecommerce platforms available today, you don’t have. Read more. Ecommerce Business

7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

6 Essential Email Security Tips For Marketers

Email Audience

Email is a great marketing channel for any business. It remains one of the most effective ways to reach customers. But email is also widely used by hackers to spread malware, phishing emails, or coordinate other attacks against users.

What is a Subdomain and How Does it Affect Your Site’s SEO?

Neil Patel

When navigating the internet you may notice the URL changing as you click from site to site. Sometimes you have a simple URL like www.mysite.com. Or, you might see words added before the site like this, www.shop.mysite.com.

SEO 79

Challenges Predicted By Experts For The Future Of Ecommerce

Ecommerce Guru

The ecommerce industry has been exceptionally transformed itself in the past few years. From bringing the new technologies of electronic commerce to the level of social, mobile, and user experience.

How to Capture the Enormous Selling Potential of TikTok

ChannelAdvisor

Remember when TikTok first launched in 2016? It began attracting audience members through aggressive ads on YouTube with videos of lip-syncing teens.

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

Gen Z: The Next Generation of E-commerce (Webinar Recap)

Pivotree Blog

A huge thanks to our amazing sponsors for helping us bring this timely topic to life. SAP: One of the world’s leading producers of business management software, empowering companies to effectively organize and distribute their data.

Myths And Realities Of Channel Conflict: Evolving Partnership Dynamics Will Dissolve Channel Conflict Concerns

Forrester Digital Transformation

I am often asked how brands are handling issues of channel conflict with retail partners, when discussing brands’ direct to consumer (DTC) digital strategies. However, there are a few forerunners to my response: A brands DTC digital strategy is not just about direct transactional sales to consumers.

What is Mobile App ROI? How to Calculate This ROI and Ways to Improve it

Digital Doughnut

This blog post will provide you with a basic understanding of what Mobile App ROI is. It is essential to understand the importance of calculating the return on investment for your mobile app projects, regardless of the niche. Mobile, Strategy & Operations

Americans are going back to their old ways of shopping

Retail Wire

More Americans are heading out to stores to shop instead of going online. In-store sales grew 13.4 percent in May, according to Mastercard. Online sales were up 2.2 percent for the month. in-article

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Lego building U.S. factory to avert supply chain disruptions

Retail Wire

Lego plans to invest $1 billion to build a new factory in Virginia. The move is being made to avoid supply chain disruptions to the U.S. market. Our strategy to be close to our core markets has only been confirmed recently,” said Lego COO Carsten Rasmussen. in-article

Chipotle adding traffic-driving cauliflower rice to the menu

Retail Wire

Chipotle is running a 60-store pilot with cilantro-lime cauliflower rice after the item proved successful in driving customer traffic last year. The restaurant chain’s sales rose nine percent in the last quarter. in-article

Walmart pulls MyPillow products from store shelves

Retail Wire

Walmart has decided to delist MyPillow products from its stores while continuing to sell the brand online. MYPillow CEO Mike Lindell who has pushed discredited conspiracy theories about the 2020 presidential election claims that the retailer’s decision is politically motivated and that he and his company are being canceled. Walmart is MyPillow’s biggest distributor, according to Mr. Lindell. in-article

Brits are buying less and trading down to stretch their pounds

Retail Wire

Consumers in the UK are cutting back and trading down to stretch their incomes in the face of inflation, according to Tesco. The retail giant posted a 1.5 percent drop in UK sales for the quarter ending May 28. in-article

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.