Mon.Jul 06, 2020

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DAM Is A Key Ingredient For Your Digital Experience Delivery

Forrester eCommerce

Digital customer experience has become a top-3 growing priority according to our recent COVID-19 Service Provider Pulse Survey. As companies look to deliver more personalized, engaging (and lower-cost!) experiences on their digital channels using assets like video or even 3D renderings, an increasing number have turned to digital asset management (DAM) to better manage the […].

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Increase Average Order Value With These 7 Strategies

Groove

eCommerce merchants are always looking for new ways to grow revenue. One of the various ways to increase online revenue is to increase average order value (AOV). Rather than increasing prices and alienating loyal customers , there are several other strategies businesses can implement to increase average order value. Benefit both your customers and your bottom line with these 7 actionable tactics.

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Forecasting In Uncertainty: IMF World Forecasts Of Deeper 2020 Pandemic Recessions Foreshadow Weaker Tech Markets

Forrester eCommerce

On June 24, the International Monetary Fund (IMF) released its updated forecasts for global and country economic growth (World Economic Outlook Update, June 2020). The updates to its April 2020 report show a deeper recession in 2020 and a shallower recovery in 2021 for the world economy as a whole, as well as for most […].

Marketing 350
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9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds

Kissmetrics

So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page.

Download 362
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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FedEx Office Launches Partnership To Expand Sign Printing Options For Reopenings

Retail TouchPoints

FedEx Office , the printing, packing and shipping services subsidiary of FedEx, is partnering with online design company Canva to create a digital design-to-print marketplace. The partnership aims to make it easier for retailers to create professionally printed materials to help them get back to business quickly and safely. More than 2,000 FedEx Office stores will now feature Canva’s image library and templates, which can be used to help retailers quickly design and print materials.

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Are Your Managers Asking The Right Questions?

Forrester eCommerce

Growing up, my father framed all of our chores in the form of a question. “How would you like to mow the lawn?” Of course, it wasn’t really a question. The lawn was going to get mowed, and I was going to do it. When great individual contributors are first promoted to management roles, they […].

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Walmart Takes The Lead In The Race To Fix Healthcare With New Health Supercenters As healthcare clinics start to reopen, many patients continue to put off necessary care. For some, cost is a major barrier to care. While the hurdle is not new, rising unemployment and financial uncertainty make it harder, if not impossible, to overcome. At the same time, providers also face a dire financial situation.

Marketing 276
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Get to Know Your Audience and Keep Them Interested with Digital Commerce Strategies

BigCommerce

Marketing for the digital era is among us.

Marketing 413
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In Bankruptcy Filing, Lucky Brand Proposes Sale To Authentic Brands And Simon Property Group

Retail TouchPoints

Lucky Brand has negotiated a two-pronged primary asset purchase agreement, also known as a “stalking horse” bid, to sell its operating assets to SPARC Group LLC (SPARC), a jointly owned entity of Authentic Brands Group (ABG) and mall owner Simon Property Group , and Lucky Brand’s intellectual property assets to ABG-Lucky LLC, a newly formed subsidiary of Authentic Brands.

eCommerce 235
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How To Perform Squarespace To Wix Migration Using Cart2Cart

Ecommerce Platforms

If you’re here, then I guess you’ve probably figured that the Squarespace to Wix migration process is not as easy as it might seem, especially when it comes to ecommerce stores. You see, while Squarespace and Wix are both user-friendly site builders and web hosts, they are not exactly the best of friends. They happen to operate very differently, and their ecosystems do not share a direct data transfer link.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Unilever Leverages Alibaba Cloud To Market To Taobao And Tmall Customers

Retail TouchPoints

Unilever is partnering with Alibaba Group’s Alibaba Cloud as it seeks to optimize the brand experience for the e-Commerce shopper journey through Unilever’s Taobao and Tmall online stores. By using AI and cloud-based technologies, Alibaba Cloud solutions can help unlock detailed insights into Unilever customers’ buying patterns and behavior; accelerate the creation of new and precisely targeted digital marketing campaigns‘ and respond more quickly and precisely respond to changing customer buyin

eCommerce 192
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Just Started Selling Online? Increase Conversions With These Trust Signals

ESW

Trust signals aren’t just for show. They can bring in serious dough. According to a Trustpilot study, The Psychology Behind Trust Signals , 66% of consumers claim the presence of “social proof,” or trust signals, increases the odds of them making a purchase. Consumers are actively looking for these trust signals when shopping. “Whenever someone interacts with your webpage for the first time, they’re usually looking for cues that can help them trust your business,” says Victor Smushkevich , CEO a

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How The COVID-19 Crisis Impacts The Employee-Customer Relationship And How To Keep It Strong

Retail TouchPoints

For decades, the ‘Service-Profit Chain’ concept that engaged employees led to satisfied customers and ultimately, greater profitability, has been widely accepted and practiced across many industries, particularly businesses where customers routinely have face-to-face interactions with employees. While no one can predict the full impact of the COVID-19 crisis on the economy and marketplace long-term, there are some obvious short-term effects.

Customer 166
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DTC brands struggled with profitability prior to COVID-19. Now what?

RetailDive

While the pandemic provided some relief to high customer acquisition costs in the near term, it doesn't necessarily equal long-term profit.

Customer 136
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Retail job cuts pass 24,000

TalkingRetail

More than 24,000 jobs have been lost at high street retailers in administration in the first half of the year after the coronavirus pandemic sparked the collapse of many well-known brands, new research shows. Figures from the Centre for Retail Research (CRR) reveal that 24,348 jobs have been lost across insolvent UK retailers, and 31,628. This story continues at Retail job cuts pass 24,000.

Retail 120
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From customer data to actionable insights: how to find out where you’re losing customers

Omniconvert

If you own an online store with a large customer database, and you’re actively collecting customer data, you’re probably in. The post From customer data to actionable insights: how to find out where you’re losing customers appeared first on ECOMMERCE GROWTH Blog.

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Pier 1 enters agreement to sell off IP, other assets for $20M

RetailDive

The company, which in May announced the wind down of its business, is permitted to consider higher bids from its upcoming auction.

Other 132
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Häagen-Dazs unveils multi-million-pound campaign

TalkingRetail

Häagen-Dazs has launched a new, multi-million-pound global marketing campaign. The ‘Don’t Hold Back’ campaign will see the General Mills-owned brand back on TV screens this summer with a new creative, which centres around hero products from Häagen-Dazs’ fruit range across multiple packaging formats. These include the classic Strawberry Cheesecake Pint, Fruit Collection Mini Cups, Mango.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Belk furloughs end in unspecified number of layoffs, mostly at HQ

RetailDive

A spokesperson said the company's moves to cope with the pandemic have been "some of the most difficult decisions of its 130-year history.

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Q&A: Dawn Foods Shares B2B Tips for Accelerating Digital Transformation | Salsify

Salsify

Dawn Foods, a global bakery manufacturer and ingredients supplier, celebrates its 100th anniversary in 2020. Over the last century, the Dawn Foods has adapted to meet shifting markets and consumer behaviors with success.

B2B 78
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CJ Lang supports local foodbank after BBC appeal

TalkingRetail

Dundee-based CJ Lang & Son has donated much-needed products to its local foodbank after it appeared on the BBC’s The One Show. Dundee Foodbank appeared on the show last week to request donations, especially tea and coffee, and was able to collect a donation of 50 cases of each product from the wholesaler’s depot on. This story continues at CJ Lang supports local foodbank after BBC appeal.

Retail 87
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How a D2C Ecommerce Model Can Help Build Customer Loyalty | Salsify

Salsify

Warby Parker, Casper, Honest Company, and Billie. Digitally native vertical brands (DNVBs) like these are well-known for cutting out the retailer and successfully growing their businesses via a direct-to-consumer (D2C) model. They all possess an intense affinity for putting customers first and creatively reaching shoppers directly through marketing and selling on social media and their own websites.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Carex supports government’s #EnjoySummerSafely campaign

TalkingRetail

Carex is working in partnership with the UK government on its #EnjoySummerSafely campaign. The government’s nationwide campaign is designed to encourage a safe and responsible return to summer and leisure activities. Carex, along with a number of leading brands, will launch promotional initiatives to encourage good hygiene behaviours and ‘Enjoy Summer Safely’.

Leisure 87
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Apparel orders for fall cut by two-thirds

RetailWire

Overstocks caused by closed stores during the pandemic and concerns about store reopening have led brands and retailers to cut orders for fall apparel from Asian manufacturers by up to two-thirds. “We don’t think orders for clothing will pick up anytime soon,” said Siddiqur Rahman, a Bangladeshi garment supplier to Gap, H&M and other brands and retailers. “Shipments could look up ahead of the Christmas but there is no guarantee.”.

Apparel 81
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GreyOrange announces strategic partnership with e-commerce company Rex Brown

Retail Technology Review

GreyOrange, a global software and mobile robotics provider that leverages artificial intelligence and machine learning to optimise fulfilment operations for companies worldwide, has announced that Ranger Mobile Sort, the new GreyOrange fleet of modular sortation robots, will bring the latest automation to Rex Brown’s warehouses in a simple and scalable way.

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Poundstretcher secures rescue deal

TalkingRetail

Discount retailer Poundstretcher has had a major restructuring plan, involving rent cuts, approved by its creditors. More than 90% of creditors approved the Company Voluntary Arrangement (CVA), which has secured rent cuts of between 30% and 40% for 84 of its 450 stores over the next three years, while around 94 stores will continue to. This story continues at Poundstretcher secures rescue deal.

Retail 78
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Apparel sellers Lucky Brand and G-Star Raw file for bankruptcy

RetailDive

Both brands cited the COVID-19 crisis in exacerbating their financial struggles.

Apparel 119
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EDGEPoS trials BP payment and loyalty terminals

TalkingRetail

Henderson Technology is to pilot a new payment and loyalty terminal developed for BP to sites throughout the EDGEPoS estate. The pilot will be in 20 stores by the end of July. Darren Nickels, retail technology operations director of Henderson Technology, said: “We are excited to launch our successful interface with BP and look forward. This story continues at EDGEPoS trials BP payment and loyalty terminals.

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How Brands Can Create Meaningful Connections With Online Consumers

ChannelAdvisor

As e-commerce continues to evolve, branded manufacturers are faced with what’s arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. Whether your brand currently sells products directly to your customers or you use retailers, you need to understand the role you play in the customer journey and how you can ease your potential customer’s path to purchase. .

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C-stores must play greater role in providing access to healthy food

TalkingRetail

Government initiatives such as Healthy Start and free school meal vouchers must be extended to local shops, says the Association of Convenience Stores (ACS). The trade body was responding to a new report from a House of Lords Committee out today that raised concerns about the effectiveness of programmes aimed at getting people to eat. This story continues at C-stores must play greater role in providing access to healthy food.

Retail 72
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib