My Wife Quit Her Job
FEBRUARY 5, 2018
Whenever someone asks me for a fully hosted shopping cart recommendation, I almost always point them to either Big Commerce or Shopify. As of right now, they are two of the best ecommerce solutions available. However when it comes to choosing between Shopify and BigCommerce, the decision becomes a lot more complicated and depends on your specific needs.
RTP blog
FEBRUARY 5, 2018
By Sarah Beldo, Sift Science You may have heard that account takeover (ATO) is on the rise for all types of companies, from e-Commerce merchants to SaaS businesses. The first step to protecting your business is understanding the problem. Let’s take a look at why ATO is growing. What Is Account Takeover? ATO, also known as account compromise, is just what it sounds like: a bad actor getting access to a good user’s account.
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Rishi Rawat
FEBRUARY 5, 2018
Nice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.
Ecommerce Platforms
FEBRUARY 5, 2018
I have a friend who runs a successful e-commerce business. He started off with just two small online stores a few years ago. When I asked him how he managed to climb so high in his trade, he responded saying that he was doing the exact same thing he was supposed to if he had opened a small flower shop near my house. Now, you must be wondering – what does that have to with a flower shop?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
A Better Lemonade Stand
FEBRUARY 5, 2018
These small website optimization tactics will make choosing and purchasing products as simple as possible for your customers and their basis in neuroscience means they work with customer's hard-wired cognitive biases to increase conversion rates. The post 6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization appeared first on A Better Lemonade Stand.
Steve Dennis
FEBRUARY 5, 2018
This post was co-written by Brent Franson and Steve Dennis. Recent retail earnings, as well as various industry reports, continue to support three continuing and profound trends. First, those retailers stuck in the vast and largely undifferentiated middle (think Macy’s, JC Penney, Gap and Sears) continue to struggle and, in some cases, face existential crises.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Sailthru
FEBRUARY 5, 2018
During Q3 of last year, Amazon made $43.7 billion in revenue, selling seemingly every product under the sun: consumer packaged goods (CPG) and baby products, books, an afro wig for your dog. The August Whole Foods acquisition beefs up the company’s grocery offering. It seems like clothes are just about the only thing people aren’t buying on Amazon, right?
ecomdash
FEBRUARY 5, 2018
We pulled data for the week of Thanksgiving to determine whether black friday or cyber monday proved to be more successful for online retailers. Use this data to understand your buyer's behavior so you can create better ecommerce marketing strategies in 2018. Read more. The post Thanksgiving Data Report: Cyber Monday is Still Huge, and It’s Not Due to Big-Ticket Purchases appeared first on ecomdash.
eCommerce CEO
FEBRUARY 5, 2018
Shopify is the platform that I use on my own ecommerce site. Yes, in a non-biased review, I rated BigCommerce higher – but Shopify had the features that I personally needed. When choosing the right ecommerce platform for your business, it’s also important to choose the right pricing plan, to make sure you’re not paying more than you need to, but also have room to grow.
ChannelAdvisor
FEBRUARY 5, 2018
Facebook reported their Q4 and full year 2017 results last week and stressed the changes it’s making to the platform will ensure its long-term sustainability. Earlier this month, CEO Mark Zuckerberg announced platform changes designed to encourage “ meaningful social interactions.”. The point of this update to the News Feed is to encourage more interaction with friends and family, rather than just passively consuming viral videos of people slipping and sliding on ice.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
iQmetrix
FEBRUARY 5, 2018
Businesses that make decisions based on data have 6% higher profits on average. What does that mean for you? It means that successful businesses ensure they have the right tools and necessary information to make key decisions, and if that isn’t your business, you’re missing out on revenue potential. So, where do you start?
Payoneer
FEBRUARY 5, 2018
Editor’s note: This is a guest post from Fitch Richardson, Product Marketing at WebInterpreter. International eCommerce is the biggest growth opportunity for online merchants today. Few growth strategies could potentially double or triple the size of your business. You only need look to British online retail success stories, such as ASOS, to see how a properly implemented international strategy can transform your business.
Weebly
FEBRUARY 5, 2018
Every year brings new advances in practically every area of technology, but one thing remains the same year-in and year-out: email is the most effective form of marketing. In the U.S., on average, every marketing dollar spent on email leads to $44 in sales. This is a remarkable ROI. Compared to $2 for every $1 spent on Google Ads, well, there really is no comparison.
Payoneer
FEBRUARY 5, 2018
Editor’s note: This is a guest post from Robyn Lange , Curator at Shutterstock. Shutterstock, one of the world’s leading creative platforms, has released its seventh annual Creative Trends Prediction report for 2018. Shutterstock puts together this report every year by examining billions of searches that are carried out on Shutterstock’s collection of millions of images, music, and video clips.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ItemMaster
FEBRUARY 5, 2018
Despite the long-standing success of e-commerce giants like Amazon, eBay, and Walmart, many retailers continue to struggle with personalization… and it’s costing them a lot more than you might think. According to eRetailer’s recent article , retailers who personalize their shopping experiences often experience increased sales, better overall customer loyalty, and high levels of customer engagement.
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