3 Ways to Get Buyers to Opt In Without a Discount
Optimizely
NOVEMBER 23, 2017
Ecommerce buyers are smart. They know that many brands will offer a small discount if they sign up for a newsletter or share their email address. And so they sign up, planning to ignore your emails, relegate them to spam, or unsubscribe immediately. But only after taking advantage of that great discount. As a B2C marketer, this should worry you. All too quickly, pricing becomes a race to the bottom.
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