Fruit Stripe Chewing Gum Is Gone Forever

The nostalgic Fruit Stripe Gum is saying its final goodbyes. Fruit Stripe, the gum brand that has been a staple in American candy stores since the 1960s, is being discontinued by its owner, Ferrara. The distinctively colorful zebra-striped gum, known for its bold fruity flavors and temporary tattoos included in every pack, has been a cherished part of many childhoods for more than half a century.

The maker of the Fruit Stripe Gum, Ferrara, is one of America’s top candy producers. It is known for its curation of some of the most beloved sweets, such as Trolli, Fun Dip, Pixy Stix, and Nerds. However, Fruit Stripe was one of Ferrara’s classics that stood out with its unique, vibrant zebra print packaging and the variety of fruity flavors it offered.

This iconic gum wasn’t only about the taste. Each pack had five different flavors: Wet n’ Wild Melon, Cherry, Lemon, Orange, and Peach. But what made it extra special was the temporary tattoo of its mascot, Yipes the Zebra, that came in every pack. This added bit of fun earned it a special place in many kids’ hearts, making it a true pop-culture symbol.

The decision to phase out Fruit Stripe took a lot into consideration. In a world where consumer preferences and purchasing patterns are constantly evolving, Ferrara had to weigh the overall brand trends for Fruit Stripe Gum. It was a difficult choice, given the brand’s iconic status and popularity spanning over decades. The decision to discontinue Fruit Stripe Gum by Ferrara is a part of the company’s strategic move to focus more on its other popular lines. While many fans bid a heart-wrenching farewell to this iconic gum, its vibrant packaging and unique taste will continue to be a sweet reminiscence of the past.

If you’re lucky, you might still be able to spot it at select retailers nationwide. But remember, once the last packs of this zebra-print gum are sold, Fruit Stripe Gum will become a memory of a sweeter past.