Thu.Dec 08, 2022

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VSM Enables All Teams To Become Elite

Forrester eCommerce

Value Stream Management is not value stream mapping and it’s not a DevOps tool, but it plays a crucial role in helping teams optimize software delivery and tracking value across their software delivery life cycle, even when a team is not operating in a “DevOps” mode. VSM tools “connect” into your software delivery process, ingest […].

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Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Retail TouchPoints

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop from content created by other customers, influencers and brands. Called “ Inspire ,” the shoppable content feed aims to create a place of open discovery within the Amazon app, much like what shoppers experience now on social media platforms.

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Beware of “Coherent Nonsense” When Implementing Generative AI

Forrester eCommerce

Generative AI —using machine learning or other models (e.g., large language models) for creating novel text, images, sounds, etc. — is firmly in the spotlight as one the fastest-developing areas of technology today, especially with the recent release of OpenAI’s ChatGPT. Over the past week, we’ve seen thousands of people experimenting with prompts and questions […].

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Express Enters ‘Mutually Transformative Partnership’ with Toys ‘R’ Us Owner WHP

Retail TouchPoints

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships. Under the multi-faceted deal, WHP is making a total $260 million investment in Express, Inc (EXPR), which currently encompasses the Express and UpWest brands.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Shopify Review – Pros And Cons, Pricing, And Key Features

My Wife Quit Her Job

Finding the right ecommerce platform for your online store can be overwhelming. Shopify is among the most popular, preferred by millions of businesses worldwide. But how do you know if Shopify is right for your business? In this Shopify Review, I cover everything you need to know: how Shopify works, their pros and cons, key features, pricing, and more. .

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Meijer to Debut its Smaller-Format Grocery Stores in January 2023

Retail TouchPoints

Superstore retailer Meijer is scheduled to open its first Meijer Grocery stores on Jan. 26, 2023 in Michigan’s Orion and Macomb Townships. The supermarket store concept represents a departure for the Grand Rapids, Mich.-headquartered superstore retailer, relying on a smaller 75,000 to 90,000-square-foot space. The Meijer Grocery locations also will offer a variety of local brands, featuring products across departments from Michigan companies such as: Zingerman’s ; Achatz Handmade Pie Compa

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David’s Bridal Debuts Loyalty Program for Prom-Bound High Schoolers

Retail TouchPoints

David’s Bridal has introduced its Diamond Prom loyalty program to further broaden its appeal to younger formalwear shoppers. The retailer also plans to open prom pop-up shops in Q1 2023, just ahead of prom season. Members of the new loyalty program earn one Diamond Prom point for every $1 they spend, and also can amass additional points via David’s Bridal purchases by friends and family.

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Key Takeaways From the Forrester Wave™: Public Cloud Development And Infrastructure Platforms In China, Q4 2022

Forrester eCommerce

My colleague Danny Mu and I just published “Public Cloud Development And Infrastructure Platforms In China, Q4 2022” evaluation to help organizations make the appropriate decision when choosing a vendor. This report is a refresh on our previous version in 2020. In this 2022 report, you will find the 11 most significant vendors in the […].

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Blue Yonder Releases Two Solutions Aimed at Digitizing Warehousing

Retail TouchPoints

Blue Yonder has released two solutions designed to speed up digitalization for warehousing and micro-fulfillment operations: Warehouse Execution System (WES) and Adaptive Fulfillment & Warehousing. The solutions were designed to enable agile and scalable modern-day warehouse and micro-fulfillment operations with seamless, prescriptive workflows.

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Salesforce Genie: One More Enterprise Data Warehouse and Analytics Option

Forrester eCommerce

Dear Salesforce, haven’t I been a good, objective, reasonable, helpful industry analyst? Why would you make my life more difficult? For years clients have been reaching out with the following question: If a significant portion of all my enterprise data comes from SAP or Oracle business applications (ERP, CRM, etc.), should SAP BW/4HANA or Oracle […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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GameStop Lays Off Additional Workers, Cuts Crypto Exposure Following Weak Q3

Retail TouchPoints

GameStop is undergoing another round of layoffs, according to a post on LinkedIn by a GameStop executive. While the scale of the layoffs is unknown, the cuts are reportedly having a greater impact on the cryptocurrency side of the business, where at least six software engineers have said they were let go, according to Axios. Kokatu saw an email from CEO Matt Furlong to GameStop employees, but while the message reportedly confirmed the layoffs it didn’t specify the number of affected jobs or whic

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Last-minute Techniques to Mitigate Post-purchase Dissonance This Holiday Season

lateshipment

Not everything is A-OK after your customers complete their purchase with your e-commerce store and are awaiting their orders. It is at this stage, where even the ones who have been most excited to shop with your store can get disappointed and end up in a position where they refuse to shop with you once again. If you’re wondering why this happens, the retail pundits have a term for it — post-purchase dissonance.

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Walmart Adds Image Recognition Site to Further Enhance Search Offerings

Retail TouchPoints

Walmart is launching its own take on image recognition with TrendGetter , a tool that lets shoppers take photos or screenshots and find similar items on Walmart.com. The software is designed to help shoppers go from inspiration to purchase with minimum fuss. “We’ve all been there,” said Casey Schlaybaugh, VP of Brand Strategy and Marketing in a statement.

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5 Supply Chain Tips For Smooth E-commerce Delivery in 2023

lateshipment

Customer centricity has quickly become the name of the game for e-commerce companies as they look for ways to find competitive advantages in a crowded marketplace. From AI customer service bots to interactive product tours, businesses are meeting customer needs in increasingly sophisticated ways. But the real key to success lies in successful supply chain management — and this requires much more than just a warehouse and good inventory planning.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How To Use Google Ads For B2B Ecommerce

Store Growers

Last Updated on December 9, 2022. If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique challenges that require a different approach. So in this article, we’ll look at those challenges, and I’ll show you how other companies are dealing with them!

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Toys R Us owner takes stake in Express for $260M

RetailDive

Brand management firm WHP Global and the struggling apparel retailer will form a joint venture to scale and license the brand and expand it internationally.

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5 Brands and Retailers With Awesome Social Media Strategies | Salsify

Salsify

The best brands and retailers have meticulous social media strategies that ensure they post the kind of content their audiences want to see.

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Macy’s, Nordstrom see holiday shoppers pulling back

RetailDive

Consumers may be taking their time to buy thanks to this year’s calendar, but there are also signs of stress, executives said at Morgan Stanley's Consumer & Retail Conference.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. I interviewed him for insights into how to build a global growth strategy, especially when it comes to localization. We talked about: An iterative approach to localizing marketing efforts A step-by-step guide to looking for regional growth opportunities How to use insights from our 2022 Emerging Customer Markets report Finding regional marketing and

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Breaking Up with Your Commerce Monolith: Part 3 (Starting Small with Paro)

GetElastic

When it comes to composable commerce, how do you “break up” with your monolith, and where can you get started? I covered these topics in Part 1 and Part 2 of this series, in case you missed it. The TL;DR version: Switching to composable commerce doesn’t have to be hard. One popular way to approach it is by starting with a smaller brand in your portfolio, or experimenting with a new line of business that doesn’t interfere with a primary revenue stream.

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The Great D2C Shift to Retail: How D2C Brands Are Adapting to a New Ecommerce Landscape 

ROI Revolution

In 2020, direct-to-consumer brands experienced a rapid burst in growth, with US digitally native D2C ecommerce sales surging 40% to $27.2 billion. D2C’s digital-first business model was perfect for shoppers who were hesitant to shop in-person at the onset of the coronavirus pandemic. But now, the great D2C shift to retail is upon us. Direct to consumer retail is the new path forward for many D2C brands looking to improve customer acquisition costs and avoid supply chain woes.

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Report: Seasonal hires in November hit lowest level since 2008

RetailDive

Despite major brands’ holiday hiring announcements, the sector hasn’t added as many jobs as in years past.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Forrester’s 3 Characteristics of Winning Retail Media Networks (RMNs)

ChannelAdvisor

Despite the billions of dollars poured into digital advertising over the past several years, retail media is still in its first inning. That’s what Forrester claims in its report, The Trifecta That Makes a Best-In-Class Retail Media Network. According to the research firm, numerous retail media networks (RMNs) have come online in the past few years, including those launched by Kroger, Macy’s, Delta and Marriott.

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Walmart, Target most popular for in-store holiday shopping: report

RetailDive

Big-box stores are attracting foot traffic, even as shoppers pull back on how much they are spending during the season.

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How Activewear Brand KYDRA Created a Community with their Loyalty Program

Smile.io

This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the full series here. Being active is the key to a healthy quality of life and activewear brands are making it easier for people to discover apparel that supports their lifestyle. One of those brands inspiring people to be active is the Singapore-based brand KYDRA.

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GameStop CEO says it won’t risk ‘meaningful stakeholder capital’ in crypto

RetailDive

Despite launching an NFT marketplace and a digital asset wallet, the company 'proactively minimized' its own exposure in the space.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How to Organize Gmail Effectively: 8 Tips to Get Inbox Zero

Email Audience

A McKinsey report shows that people spend 28% of their time writing or answering emails. Google has developed many features to help keep Gmail accounts clean. With the following Gmail organization tips, you’ll spend less time on emails and more on productive tasks. How to Organize Gmail Account to Get Inbox Zero. An average professional receives about 17 emails every hour, according to McKinsey.

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Thirteen Lune to open first brick-and-mortar store

RetailDive

The beauty platform will open its doors in Los Angeles early next year.

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7 Ways CRM Tools Can Help Ecommerce Businesses in Marketing and Sales

Digital Doughnut

CRMs or customer relationship management systems not only allows you to manage your customer lifecycle efficiently but also helps in syncing and streamlining the sales and marketing team activities. In this article we will mention 7 ways in which a CRM tool helps in improving the conversion potential of ecommerce sales.

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Learn What Happened in Black Friday 2022

Prisync

Black Friday 2022 Ecommerce sales reached $9.12B and Cyber Monday drove $11.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib