Thu.Jan 26, 2023

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The Future of Localization is Here: Are You Ready?

Forrester eCommerce

Here’s a thought experiment to test if your organization is ready for the future of localization. When you think about your customer and employee experience (CX and EX), do you think about what it’s like in each of their languages? Or do you unconsciously assume a monolingual experience?

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The Future of Retail is Smaller, Crowdsourced and Robot-Powered

Retail TouchPoints

Predicting where the next phase of consumer buying behavior is headed has proven notoriously tricky. Ecommerce had been growing at a consistent rate, but its year-over-year growth shot up two to five times faster during the pandemic. And just when we thought ecommerce was the future, brick-and-mortar stores made a comeback in the last year. The ever-shifting landscape of retail makes any type of prediction questionable, but there are a few hidden trends that are shaping the future of how we buy.

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A Massive Key To Your Future Success Is Healthy Service Provider Relationships 

Forrester eCommerce

On average, companies spend 28% of their technology budgets on technology services. Those budgets have increased by 13% over the past 4 years and for custom software by 20%. And we don’t see this trend slowing.

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DOJ Complaint Accuses Google of Having ‘Monopolistic Grip’ on Advertising Market

Retail TouchPoints

The U.S. Department of Justice (DOJ) has filed a lawsuit against Google that accuses the tech giant of using its scale to engage in anticompetitive actions in the digital advertising industry. The DOJ, along with eight states, is seeking to “unwind [Google’s] monopolistic grip on the market, and restore competition to digital advertising.” “One industry behemoth, Google, has corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Smart Tech Executives Will Position Their Company For The Coming Rebound

Forrester eCommerce

Technology is always vital to serving customers, and even more so in a downturn. In 2023, technology executives should optimize their budgets with customer and employee experience as the north star — both now and in the future. Here’s a peek at three actions we recommend in our new report “Navigating The 2023 Downturn: Technology Executive” so that tech executives can position their companies for market leadership when the rebound comes.

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Sam’s Club to Add 30+ Larger-Format Stores, 5 New Fulfillment Centers

Retail TouchPoints

Sam’s Club is embarking on an ambitious expansion of its physical footprint, beginning with five new fulfillment and distribution centers opening this year — the first, in Georgia, in Q3 2023. The club retailer also plans to open more than 30 larger-format stores, most of which will include enhanced perimeter departments, bigger healthcare spaces and dedicated areas for curbside pickup, home delivery and ship-from-store orders.

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Manhattan Associates Combines Fulfillment and RFID Solutions to Boost Inventory Management Efficiency

Retail TouchPoints

Manhattan Associates has enhanced its POS and store fulfillment solutions with handheld RFID support to assist with all inventory management and order fulfillment activities. The combination of RFID technology and the Manhattan Active Omni suite can help retailers increase store inventory accuracy as well as reduce inventory-related labor hours, allow associates to quickly locate merchandise and expedite transactions at the POS.

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5 Ways B2C CMOs Can Navigate The 2023 Downturn

Forrester eCommerce

CMOs: You’ve made it to 2023. We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.” But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.

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PVH Taps Diesel CEO to Lead Calvin Klein’s Americas Business

Retail TouchPoints

PVH Corp. has named Donald Kohler as its new President of Calvin Klein Americas, effective March 13, 2023. Kohler, currently CEO of North America at Diesel , will report to PVH CEO Stefan Larsson. Donald Kohler Kohler brings three decades of retail experience to the job, including the past 15 years leading the Americas region for brands including Burberry , Salvatore Ferragamo and Diesel.

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How To Build A Solid Business Case For Your Financial Well-Being Program

Forrester eCommerce

Banks must build a robust business case and demonstrate ROI to support their financial well-being programs.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The RealReal Names New CEO as its Pursuit of Profitability Continues

Retail TouchPoints

Luxury resale marketplace The RealReal has appointed John Koryl as its new permanent CEO, eight months after Founder Julie Wainwright stepped down from the role. At the time of her June 2022 departure, Wainwright said it was “time for the next generation of leadership to guide the company through its next chapter.” President and COO Rati Sahi Levesque and CFO Robert Julian led the company as Co-Interim CEOs during the search and will now return to their previous roles full time.

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Content Marketing for Ecommerce | Salsify

Salsify

It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past might be less effective in 2023.

eCommerce 146
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How to Choose a CRM For Your Business in 2023

Ecommerce Platforms

Managing a business is hard. Equally challenging is growing it. Many entrepreneurs are weighed down by time-consuming tasks that take them away from what they need to do to expand their brands. That’s why a good CRM is essential for staying competitive. Fear not, if you need help on how to choose a CRM system for your business. Here, we’ll walk you through what to consider when investing in this kind of software.

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Levi’s CEO: ‘The skinny jean is not going anywhere’

RetailDive

Baggy styles are on-trend and selling, but the closet staple is hanging around. Meanwhile, the company sees inventory returning to normal by mid-year.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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16 best examples of push notifications to increase conversions

Omnisend

Reading Time: 10 minutes Looking for examples of push notifications? You’ve landed in the right place. Push notifications have become one of the most important marketing channels to focus on in 2023 and beyond. When used correctly, push notifications can help marketers increase brand awareness, drive traffic to their website or app, and boost sales.

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The 8 Best Brand Communities and Why They're Successful

Smile.io

Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand community, and some of the most successful businesses are strong because of it. Building a great brand community can be done in three steps: First, you need a captivating reason for members to join. Secondly, you need to make it worth their time to engage with each other and with your brand.

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The RealReal taps Neiman Marcus vet as CEO

RetailDive

John Koryl most recently led digital strategy at Canadian Tire Corporation and takes the job eight months after founder Julie Wainwright’s abrupt exit.

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January 2023 SEO News Recap 

ROI Revolution

The world of organic search is always changing, and this year kicked off with its fair share of changes. In our January 2023 SEO news recap, uncover some major updates like a change to EAT, what Google’s guidance is for AI-generated content (like articles generated through ChatGPT), what Google algorithm updates have occurred over the past month, and more.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Introducing Integrations Hub – Delivering on the Composable Commerce Promise

GetElastic

I’m excited to share an incredibly exciting new capability, our Integrations Hub. Composable Commerce requires integrations. Deploying a “best for me” digital commerce architecture demands the frictionless integration of many technologies — both backend and frontend. Backend integrations drive approximately 60% of the cost of an implementation budget.

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The Backroom: What’s going on with DTC this year?

RetailDive

The team introduces new co-host Dani James and talks about changes in the direct-to-consumer space and the ongoing importance of brick and mortar.

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Step-by-Step Guide to Replatforming Your eCommerce Solution

Kibo

The B2B and B2C purchasing journeys are more complex than ever. And as a result, companies are asking themselves if their eCommerce platform can keep up with (and simplify) the complexities needed to meet heightening demands or if it’s time to consider a new solution. 76% of retailers plan to increase their spending on eCommerce technology and services in 2023.

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DTC kids brand Nugget raises prices

RetailDive

The company, known for its modular couches, cited rising production costs as the reason for needing to adjust prices for the first time since 2014.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Ecommerce Website Design Trends for 2023

Digital Doughnut

Now that we are getting started on our 2023 journey, there’s definitely something new on the list of ecommerce website design and development trends. But first, it is vital to understand what constitutes a ‘trend’ in ecommerce businesses. Let’s find out!

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Paula’s Choice CEO exits

RetailDive

Tara Poseley, who has led the brand since 2016, is succeeded by Chief Marketing Officer Erika Kussmann.

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Retail Stakeholder Management: A Guide for Retailers

Korona

Let’s start by defining exactly what a stakeholder is. In a business setting, a stakeholder is anyone or any entity that has a financial interest in the company. They can both affect the business and be affected by the business’s performance. In many cases, a stakeholder has invested a certain amount of time and/or money into a company and expects a financial return on their investment.

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How Lego transformed after the pandemic

RetailDive

Company leadership said the most important lesson learned during the pandemic was to remain agile.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Mastering Workforce Management: Tips and Strategies from Repsly’s Product Pro

RepslyBlog

Welcome to our new “Ask the Product Expert series” featuring none other than our resident product expert, Katherine Fawcett, Product Director at Repsly. She's here to answer your burning questions about our new Workforce Management (WFM) solution, which is basically a magic tool that helps businesses manage large, flexible teams and coordinate a high volume of activities for diverse initiatives.

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L.L. Bean investing $50 million to upgrade flagship store and campus

RetailWire

L.L. Bean will spend $50 million over several years to upgrade its flagship store and retail campus in Freeport, ME. The remodel will improve accessibility throughout and expand the outdoor Discovery Park so it can host more community events.

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What Retail Investors Need To Know About Gold

RetailMinded

Who still thinks about gold? Apparently, some long-term investors do. In the age of digitalization, gold remains a lucrative, stable investment. It has existed for a long time and provides many advantages to those who choose it to build assets. Why? First, it’s a non-perishable asset, which means its quality doesn’t change regardless of market trends.

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DOJ suing Google for anti-competitive behavior in digital ad market

RetailWire

The Department of Justice has filed a civil antitrust suit against Google, arguing that the tech giant has engaged in monopolistic behavior including leveraging its market dominance to force digital advertisers to use its services. Google has responded by accusing the government of trying “to pick winners and losers in the highly competitive advertising-technology sector.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib